Dr. Alvin Glay’s Post

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Liberian Refugee | Marketing Researcher | Yes, I'm a Black Man! | Chief Strategy Officer

Last week at the Cannes Lions International Festival of Creativity was an amazing experience. I've been working in marketing for over 20 years, and it was the first time I saw so many people who look like me. I want to thank everyone who has been fighting for diversity and inclusion in our industry. If you're in a position of power, you can help by reaching back and bringing others with you. I often hear people say, "I don't want others to think I only hire people of color." But the truth is, nobody asks them those same questions. If we don't provide opportunities to people of color, who will? I hope to see even more representation of black faces in the future. Agencies and brand leadership it is critically important to invest in diversity. It's proven in the literature that diverse opinions significantly impact marketing performance. Do better!!

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