Good overall, but slightly outdated like most GA4 courses here. Example: Default Reporting Identity is either Blended with Modeling option coming soon, or Observed. The course has a lot of valuable information, but you have to listen carefully as the instructor moves quickly through the screens. Example: I did not know about percent scrolled is when the user scrolled 90% of the page. Good to know! I suggest to make the next course less staged with real world examples, not just the same old data from the Google Merchandise store and Flood it.
Google Analytics (GA4): Audience-Building and Segmentation
With Samantha Barnes
Liked by 683 users
Duration: 1h 3m
Skill level: Intermediate
Released: 9/22/2021
Course details
If you work in digital marketing, knowing your audience—and how effectively you’re reaching them—is vital to your success. With Google Analytics, you have a powerful tool to segment users and leverage that data to take insightful actions. In this course, Samantha Barnes shows you how to build audiences, funnels, user paths, segments, and data integrations with Google Analytics. Samantha goes hands-on with the tools, discussing topics like user-based data, how to customize that data in advanced segments, and how to take the advanced reporting explorations to another level by building Google Analytics audiences. As Samantha shows, once you know your audience, you can more effectively target high-value customers, deliver ads at the right time, and discover trends that lead to successful conversions.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Melissa C.
Melissa C.
Social Media Impact Strategist for Environmental Protection, Justice, and Advocacy Campaigns
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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