About
Articles by Michael
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What is the Fastest Way to Kill Physical Retail Stores?
What is the Fastest Way to Kill Physical Retail Stores?
By Michael La Kier
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Can Influencer Marketing Conquer Commerce?
Can Influencer Marketing Conquer Commerce?
By Michael La Kier
Contributions
Activity
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Thank you Incentive Marketing Association for inviting me to share my thoughts on industry collaboration during #IMA2024. I enjoyed participating…
Thank you Incentive Marketing Association for inviting me to share my thoughts on industry collaboration during #IMA2024. I enjoyed participating…
Liked by Michael La Kier
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I am looking forward to being a part of this great panel. Thanks to Eric Savitch and Charles Menchaca for pulling together another great discussion…
I am looking forward to being a part of this great panel. Thanks to Eric Savitch and Charles Menchaca for pulling together another great discussion…
Shared by Michael La Kier
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We went to blueberry school today! A great day at Fall Creek®’s Field and Forum and walking the blueberries with Representative Val Hoyle and Fall…
We went to blueberry school today! A great day at Fall Creek®’s Field and Forum and walking the blueberries with Representative Val Hoyle and Fall…
Liked by Michael La Kier
Experience & Education
Licenses & Certifications
Publications
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What's Next For Red Oval Partnership? A Q&A with Michael La Kier
IGA, Inc.
Vice President of Brand Development Michael La Kier recently joined the Alliance to lead Red Oval Partner relationships, bringing his experience in marketing, branding, and strategy with brands including The Coca-Cola Company, where he spent over 15 years, Gannett/USA Today Network, General Mills, Walmart, Meat & Livestock Australia, and more. We spoke to La Kier about his plans for the Red Oval partnership and what retailers can expect for the remainder of 2023.
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QR codes: A technology that's ready to connect retailers with shoppers
Supermarket News
QR codes have become increasingly popular in the United States during the COVID-19 pandemic, as the technology has become easier to use and consumers have shopped at home more. QR codes have become increasingly popular in the United States during the COVID-19 pandemic, as the technology has become easier to use and consumers have shopped at home more.
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9 Tips for Marketing to Consumers Who Changed During COVID-19
Natural Foods Merchandiser (New Hope Network)
As some shoppers return to brick-and-mortar locations, other will continue to buy online. Be flexible and mindful in your marketing to capture both types. Brands and retailers need to adopt a new retail reality as consumers emerge from stay-at-home sensibilities of COVID-19. Things have changed. Michael La Kier, a former Coca-Cola market strategist and corporate lead for shopper marketing and retail strategy at Gannett/USA Today Network, offers these nine tips for retailing today.
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D2C Brands Like Mack Weldon Stay Nimble Through Pandemic
Forbes
While many apparel retailers were rattled by the novel coronavirus pandemic, direct-to-consumer men’s essentials brand Mack Weldon benefitted from an unexpected tailwind after the initial shock of the first two weeks of pandemic disruption. Since then, the brand has consistently found ways to optimize its positioning and connect with consumers.
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Amazon Prime Delivery Is Disrupting Whole Foods (And Not In A Good Way)
Forbes
Amazon Prime delivery shoppers are reportedly crowding aisles, emptying shelves, ignoring safety rules, and bothering busy associates as they scurry around Whole Foods stores fulfilling online orders.
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Should marketers ditch celebrities for micro-influencers?
Retail Wire
What types of influencers do marketers and agencies want to work with this year? As it turns out, the smaller the follower size (nano-influencers with 5,000 or fewer followers being the exception), the more likely respondents are to see future engagement.
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Facing a Shopper Marketing Shutdown
Path-to-Purchase IQ
The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’
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Modell’s Needs To Figure Out What It Did Wrong
Forbes
An online discussion about the matter by the experts on the RetailWire BrainTrust earlier this month explored Modell’s questionable decision to crowdsourced capital and – more importantly for Modell’s at the moment – how it might move forward toward a turnaround.
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P2PX 2019 Illustrated: Scenes from The Campus
Consumer Goods Technology
An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.
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McDonald’s A.I. Drive-Thrus May Be Too Smart for Their Own Good
Forbes
Privacy is becoming a bigger and bigger concern. Efforts like this, which may seem innocuous or something that can drive ease to a retailer, may not be perceived the same by consumers.
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Groupon Rewards Hopes Its Program Engenders More Loyalty
The Wise Marketer
Groupon, the beleaguered daily deals website, has officially launched a rewards program to increase engagement and repeat purchase rates.
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Is Amazon Ready to Take on Stitch Fix?
Investor Place
Amazon wants to sell consumers every product and service for their homes. Naturally, it’s gotten into the subscription clothing game by offering Prime Wardrobe to millions of Prime members across the U.S. and elsewhere.
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Amazon Gets Serious About Being Your Personal Stylist
Forbes
In an apparent challenge to Stitch Fix, Amazon.com has added a styling service to its Prime Wardrobe subscription service.
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Amazon's Weakness In Private Label Outweighs Its Success
Forbes
Despite Amazon.com’s success with products such as its Echo voice-activated speakers, not everything is quite as rosy when it comes to the e-tail giant’s private label products.
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Influencer marketing produces a fuzzy ROI
Retail Wire
The use of social media influencers is expected to take another leap in 2019, but finding a return on investment (ROI) remains a challenge.
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We've Only Just Begun
design:retail
The end of 2015 is a good time to consider what we've learned about shoppers this year, and where things stand with integrating the physical and digital worlds in a retail environment. This article interviews two experts on shopper insights and retail marketing innovation.
Other authorsSee publication -
Identifying and Targeting Most Valuable Shoppers
Shopper Marketing Magazine
Big data provides big opportunities for brands and retailers to identify and target their most valueable shoppers. Understanding all of that information and using it to create effective strategies that target and motivate core shoppers is a key to success.
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Coca-Cola Customizes Programs To Match Shopper Preferences
CPG Matters
Coca-Cola Refreshments is creating a more dynamic presence in stores for its assorted beverage brands by customizing displays, messaging, and promotions to match shopper preferences. At the same time, this coordinated effort aims to support the retailer’s objectives to increase basket size and trips, and enhance image. Targeting shoppers is the key.
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Personal Touch for Loyalty
Direct Marketing News
Loyalty programs have come a long way for food and beverage marketers, from time-intensive point collection and redemption to personalized programs designed to foster an ongoing dialogue between marketers and their best customers and reward them more readily.
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The Secret to Keeping a Loyalty Program Fresh
iMedia Connection
Rewards programs are about more than just points and free merchandise. They're about building a deep relationship with your consumers.
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Rewarding Redemption
Chief Marketer
My Coke Rewards has established a benchmark for all marketers considering an online loyalty program. But Coca-Cola Co. hasn’t rested on its laurels.
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Brands Take One-to-One Approach
Sports Business Journal
The concept is simple: Establish a back-and-forth repartee with your customer (chiefly through online methods), collect and analyze the names and preferences of said customer and — ta da! — sell more.
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Bottle Sports a Gripping Design
Packaging World
Coca-Cola North America introduced in April a new bottle design for its Powerade sports drink that's easier to hold and grip.
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Making Coke Rewarding
1to1 Media
When you think of Coca-Cola’s marketing strategy, you likely think of mass marketing at it “mass-est.” In fact, Coca-Cola often thinks instead in terms of large niche markets driven by lifestyle or life stage, according to Michael La Kier, director of My Coke Rewards for Coca-Cola North America.
Patents
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Ornamental bottle design (POWERADE)
Issued US D551,984
Novel design developed for POWERADE 20oz, 32oz bottles in US as well as sidelines sports bottles for high school, college and pro sports teams.
Honors & Awards
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Editor’s Picks Best New Products (Aussie Select Lamb Pastrami)
Progressive Grocer
Confirming a trend of some years’ standing, many of the products chosen as 2021 Progressive Grocer Editors’ Picks proudly touted their short ingredient lists, stressing their commitment to uncomplicated recipes and to quality over quantity.
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Prepared Foods “Spirit of Innovation Award”
Prepared Foods
Since 2003, the annual Prepared Foods Spirit of Innovation Awards honors food and beverage product development teams for excellence in consumer insights, cross-functional execution, and overall innovation. Prepared Foods is the industry’s largest B2B title and reaches more than 20,000 food + beverage industry executives across all distribution channels.
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The Top Retail Marketing Influencers
Up City
To help you elevate your retail marketing success, we’ve composed a list of six of the most influential voices in retail marketing that are making waves on social media.
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10 Shopper Marketing Influencers You Should Follow
Shopper Marketing Experts
To help you navigate the noisy world of CPG and Retail Shopper Marketing, we compiled a list of influencers — people who have a distinct stance, street-smart skills, and who are worth following through the digital jungle — we’ve come to rely upon for expert opinions and insider news.
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BikeMS: Georgia Peach Ride Top 100 Fundraiser
National Multiple Sclerosis Foundation
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Bike MS: Cox Atlanta Ride Top 100 Fundraiser
National Multiple Sclerosis Foundation
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Bike MS: Cox Atlanta Ride Top 100 Fundraiser
National Multiple Sclerosis Foundation
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Who's Who in Shopper Marketing
Shopper Marketing Magazine
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Bike MS: Cox Atlanta Ride Top 100 Fundraiser
National Multiple Sclerosis Foundation
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Who's Who in Shopper Marketing
Shopper Marketing Magazine
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Best Loyalty Marketing Program
PROMO Interactive Marketing Award
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Best Search Engine Marketing
PROMO Interactive Marketing Award
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WebAward for Outstanding Achievement in Web Development
Web Marketing Association
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Gold Effie Award for Advertising Effectiveness
Effie Worldwide
Organizations
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ANA | The Association of National Advertisers
MarTech Committee Member
- PresentThe ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale. This committee works with leading cross-functional experts to share, learn, and discuss the challenges and opportunities related to partner selection and integration, talent management, organizational excellence in working across departments, measuring ROI, and much more for members to secure…
The ANA MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale. This committee works with leading cross-functional experts to share, learn, and discuss the challenges and opportunities related to partner selection and integration, talent management, organizational excellence in working across departments, measuring ROI, and much more for members to secure better value out of their investment, drive growth, reduce waste, and eliminate redundancies.
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ANA | The Association of National Advertisers
Data & Direct Marketing Committee Member
- PresentThe Data & Direct Marketing Committee facilitates learning of the latest best practices and techniques in the direct marketing space both offline and online for customer acquisition and loyalty programs. This committee is channel agnostic and provides brands and leading service providers with a forum to discuss optimal strategic and tactical DTC interactions on behalf of a brand through all direct media methods, including direct mail, catalogs, email, mobile, and new emerging platforms…
The Data & Direct Marketing Committee facilitates learning of the latest best practices and techniques in the direct marketing space both offline and online for customer acquisition and loyalty programs. This committee is channel agnostic and provides brands and leading service providers with a forum to discuss optimal strategic and tactical DTC interactions on behalf of a brand through all direct media methods, including direct mail, catalogs, email, mobile, and new emerging platforms leveraging data for increase personalization and improve the customer experience.
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Join now to viewMore activity by Michael
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My team is expanding! We are looking for an Integrated Marketing Strategist with Pharma experience. If you know someone in your network pls shoot…
My team is expanding! We are looking for an Integrated Marketing Strategist with Pharma experience. If you know someone in your network pls shoot…
Liked by Michael La Kier
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The U.S. Highbush Blueberry Council has partnered with Major League Pickleball another reason to celebrate blues even more this July! There will be…
The U.S. Highbush Blueberry Council has partnered with Major League Pickleball another reason to celebrate blues even more this July! There will be…
Liked by Michael La Kier
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“Pickleball Has An Official Food - And No, It's Not Pickles” 😂 Did you see this headline by Tasting Table? 🚨Spoiler Alert!🚨 It’s 🫐 🫐👊🏼🫐…
“Pickleball Has An Official Food - And No, It's Not Pickles” 😂 Did you see this headline by Tasting Table? 🚨Spoiler Alert!🚨 It’s 🫐 🫐👊🏼🫐…
Liked by Michael La Kier
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I was flattered to be part of Response Media’s webinar with their other very knowledgeable panelists. Thank you for having me!
I was flattered to be part of Response Media’s webinar with their other very knowledgeable panelists. Thank you for having me!
Liked by Michael La Kier
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Our latest webinar is now available 'on demand'. Thanks to Sarah Rivers from IGA, INC. for joining us and sharing her wisdom. Give a listen as the…
Our latest webinar is now available 'on demand'. Thanks to Sarah Rivers from IGA, INC. for joining us and sharing her wisdom. Give a listen as the…
Liked by Michael La Kier
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Dave Wendland discusses how OTC manufacturers are becoming more intentional with their new product launches and how the growing trend of self-care…
Dave Wendland discusses how OTC manufacturers are becoming more intentional with their new product launches and how the growing trend of self-care…
Liked by Michael La Kier
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The CPG Guys will be opening up the 2024 CGT - Consumer Goods Technology sales & marketing summit with a fireside chat on today's brand /…
The CPG Guys will be opening up the 2024 CGT - Consumer Goods Technology sales & marketing summit with a fireside chat on today's brand /…
Liked by Michael La Kier
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