Rip Van

🛒🛒Rip Van Costco LA & PNW 🛒🛒 Happen to be visiting Costco in LA county or the Pacific Northwest? Go get your bag of Rip Van Snacks before they run out…🏃 PNW —> Dutch Caramel & Vanilla Wafels LA —> Chocolate Hazelnut Wafers #costco #ripvan #lowsugar #delicious #treats #chocolate #hazelnut #caramel #stroopwafel #sugarwafer #cookie #nongmo #vegan #prebiotic #club #bulk #treat #family #pantry #stockup

🧑🍳⚙️Leos in Production ⚙️🧑🍳 Producing delicious & low sugar #sandwich #cookies is a multi-step #production flow with extremely fine processing parameters. 1. Dough The first step is creating the vegan & prebiotic fiber based cookie dough and depositing & molding it into our signature “Lion embroidered” cookie forms. 2. Baking The raw dough is baked in a convection oven & cooled on a slow conveyor. 3. Cream & Filling Depositing As the cookies are baked we mix a batch of the right textured vanilla cream filling and deposit the exact cream portion on a cookie. 4. Capping The topped cookie is then capped with a 2nd cookie, sandwiching the cream. 5. Cooling & Packing After the sandwich cookie is complete, there is a cooling process that crystallizes the filling and stabilizes the cookie, after which 4 Rip Van Leos are portioned flow wrapped and packed into boxes. It’s remarkable that automated baking technology has the ability to produce such a finally tuned treat. Our Rip Van Leos are produced on line that makes 30k+ cookies/hr in a baking facility that’s the size of a football field. Here is a little video glimpse of our Leos capped & ready to be cooled. Excited to continue growing our distribution of LEOS in the #US. #reinventing #cookies #america #sandwichcookies #less #sugar #vegan #baking #technology #scale #automation #growth #forms #process #assembly #facility

🍪🔁Rip Van Wafels v1 to v4🔁🍪 Our first product, Rip Van Wafels was a recreation of the #stroopwafel. This delicious caramel filled waffle cookie was first invented in a little medieval town called Gouda, The Netherlands in the 1800’s. Gouda is also famous for being the birth place of “Gouda Cheese”. Stroopwafels are amongst the most consumed cookies in the Netherlands and back in 2012 we saw a gap in the US market. We decided to reinvent this product and bring it to American consumers, much like how Chobani was inspired to Americanize mediterranean yogurt. Over the years, we made it our focus to become an impact driven company. We saw sugar as the major culprit in the sweet snack industry. 30%+ of all sugar consumed by #Americans is derived from #sweet #snacks and #deserts and the current mainstream sweet snacks out there are loaded with sugar and/or unhealthy synthetic ingredients. Over a 5 years span from 2015 to 2020 we incrementally reduced the sugar levels in our stroopwafels from 14 grams down to 3g. We did this by inventing a prebiotic fiber based cookie dough and #caramel syrup and retooling our production lines to handle these higher density and viscous components at scale. The development process was extremely difficult, with dozens of failed attempts and technical issues, but eventually we prevailed! To put things into perspective we reduced sugar by 11g or 2.5 teaspoons per stroopwafel. An 80% reduction compared to most of the major cookies available in the US all the while using clean ingredients and no #sugaralcohols. We are excited to continue to leverage our #lowsugar #foodtechnology and expand into other forms so that we can keep reducing sugar intake and in so doing tackle the sugar epidemic in sweet snacks. #mission #impact #taste #health #vitality #cookies #fiber #prebiotic #invention #kaizen #better #healthier #nongmo #technology #iteration #improvement #cuttingedge #disruption

🛎️🏨Hotel Partnership: Andaz LA🏨🛎️ One of our favorite hotel customers is the #Andaz hotel in #West #Hollywood. Andaz is a luxury hotel brand founded by #Hyatt. The name was inspired by its meaning; Andaz means “style” in hindi. There are 29 locations globally, 7 of which are based in the #US. Thank you Andaz West Hollywood & Hyatt Hotels Corporation for the partnership. Glad your guests can enjoy some #stroopwafels & #sandwichcookies without all the sugar & guilt ☺️ #hospitality #hotels #minibar #snacks #amenities #luxury #indulge #experience #elevated #quality #better #healthier #service

🛒🍫Trade Show: UNFI East Show🍫🛒 Today & tomorrow our natural & grocery directors Kelsey Ching and Edward Zimmerman are exhibiting at the UNFI #East show at the Mohegan Sun Resort & Casino. We are excited to be catching up with many of our existing customer partners and making new connections! If you are at the show please drop by our booth (#393) and try some of our Wafels, Wafers and Leos! #UNFI #Natural #Grocery #Foodservice #Distributor #Tradeshow #nongmo #vegan #lesssugar #betterforyou #east #coast #exhibiting #CT

🔄🏃♀️Rip Value 5/7: Kaizen🏃♀️🔄 Today we feature our 5th company value “kaizen”. Kaizen is a Japanese term that means “change for the better” or “continuous improvement”. At Rip Van Kaizen is part of our business philosophy; to proactively & continuously become better. We apply kaizen to our products, systems, culture, individual contributions and company as whole. The way we put #kaizen into practice is by recording and internalizing our learnings. Learnings come from understanding the principle drivers that lead to outcomes. When we experience success, internalizing these learnings can be quite enjoyable, however in the face of failure, mistakes or extreme crisis, going through the excercise of examining these learnings can be quite painful. However, it is in these moments that the learnings are particularly important if properly internalized. Learnings from mistakes and failures allow us to prevent them in the future. As such we don’t view failure or mistakes as a negative, rather we try and decouple ourselves from them, analyze them constructively and objectively so that we can learn from them and grow. #culture #values #truth #improvement #better #continuous #positive #feedback #loop #constructive #decouple #netpositive #growth #individual #team #company

🚚🍪Partnership: Truly Good Foods🍪🚚 Truly Good Foods is a #womenowned snack & confection distributor based in #Charlotte, #NC. Founded in 1977 the company is a second generation family owned business run by Angela Bauer and family. The company has pioneered distributing many innovative & novel snacks in the foodservice sector. As a diverse supplier partner to Sodexo, Aramark & Foodbuy USA, they supply many of our foodservice customers. Thank you #TrulyGoodFoods & #team for your partnership over the years and for carrying our full portfolio of delicious & low sugar snacks. Excited to continue reducing sugar consumption together across #America! #distribution #distributor #nationwide #east #central #west #snacks #pantry #office #bandi #hospitality #healthcare #micromarkets #hotels #seniorliving #stadiums #college #university #campus #foodservice #grabandgo

📱🍫 Partnership Growth: Gopuff 🍫📱 #Gopuff is expanding their Rip Van snack assortment to Rip Van Wafers & Leos this summer! Thank you Joseph Hoppman, Lily Feldman & the broader Gopuff team for expanding your #delicious & low sugar assortment. We are excited to see these two SKU’s roll out #nationally. 🇺🇸 - Rip Van Wafers, Chocolate Hazelnut 🍫🌰 - Rip Van Leos, Cookies n Creme 🍪🥛 If you use #Gopuff or are looking for a fast delivery service in the area and want your late night (low) sugar cravings we got you covered 🙌 🤤🎆 #delivery #fast #convenience #darkstore #app #instant #singleserve #easy #snacks #healthier #national #digital #snacking #latenight #munchies #mindful #eating #vegan #lowcarb #lowsugar

🏪⛽️C-Store Growth: Circle K⛽️🏪 Rip Van Wafels are now available in two new #US #CircleK divisions; N tier and Franchise! Our c-store director John Merritte Jones partnered with the buying team to roll out our top Wafel SKU’s: - Dutch Caramel & Vanilla - Snickerdoodle Circle K started in 1951 in El Paso, TX. Today Circle K is one the largest #convenience store chains in both the US & Internationally, with locations in 20 countries. Thank you Circle K for your partnership and in expanding our delicious & low sugar snacks across the US! #cstore #gasstation #pitstop #better #snack #innovation #distribution #expansion #grabngo #cookies #snacks

🇮🇳🇺🇸Celebrating AAPI Month 🇺🇸🇮🇳 Asian American Pacific Islander Month is observed in the #US in May. The themed month was created to recognize the contributions and influence of these #minority populations to the history, culture, and achievements of the #UnitedStates. Rip Van is a certified minority business with the #NMSDC. Our CEO & Co-Founder Rip Pruisken is #SouthAsian #American, having family in #India and having lived and studied in the sub continent in his formative years. As a first generation American & minority, Rip attended Brown University on an academic scholarship. From starting the company in a dorm room to scaling our distribution nationally with an impact mission, we hope our story inspires minorities that doing good while pursuing the #AmericanDream is very much possible! Thank you National Minority Supplier Development Council (NMSDC) for your partnership and to all our customer partners with minority business and #diverse supplier programs for your support! #minority #american #indian #southasian #aapi #diverisity #inclusion #social #mission #possibility #impact #health