Rip Van’s Post

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🍪🔁Rip Van Wafels v1 to v4🔁🍪 Our first product, Rip Van Wafels was a recreation of the #stroopwafel. This delicious caramel filled waffle cookie was first invented in a little medieval town called Gouda, The Netherlands in the 1800’s. Gouda is also famous for being the birth place of “Gouda Cheese”. Stroopwafels are amongst the most consumed cookies in the Netherlands and back in 2012 we saw a gap in the US market. We decided to reinvent this product and bring it to American consumers, much like how Chobani was inspired to Americanize mediterranean yogurt. Over the years, we made it our focus to become an impact driven company. We saw sugar as the major culprit in the sweet snack industry. 30%+ of all sugar consumed by #Americans is derived from #sweet #snacks and #deserts and the current mainstream sweet snacks out there are loaded with sugar and/or unhealthy synthetic ingredients. Over a 5 years span from 2015 to 2020 we incrementally reduced the sugar levels in our stroopwafels from 14 grams down to 3g. We did this by inventing a prebiotic fiber based cookie dough and #caramel syrup and retooling our production lines to handle these higher density and viscous components at scale. The development process was extremely difficult, with dozens of failed attempts and technical issues, but eventually we prevailed! To put things into perspective we reduced sugar by 11g or 2.5 teaspoons per stroopwafel. An 80% reduction compared to most of the major cookies available in the US all the while using clean ingredients and no #sugaralcohols. We are excited to continue to leverage our #lowsugar #foodtechnology and expand into other forms so that we can keep reducing sugar intake and in so doing tackle the sugar epidemic in sweet snacks. #mission #impact #taste #health #vitality #cookies #fiber #prebiotic #invention #kaizen #better #healthier #nongmo #technology #iteration #improvement #cuttingedge #disruption

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It’s been great to see the evolution of- best is yet to come!

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