Omnicom Media Group’s Elevate group teamed up with Vevo to host a Pride Month happy hour at our NYC office. The event featured a DJ, trivia, food, drinks, and a drag show, creating a lively atmosphere embracing the spirit of Pride Month. A big thank you to our partners at Vevo and to our Elevate team for making this event possible, bringing together many from the office to connect and celebrate: Vevo: Robert Vélez, Rosa Aceves-Villalta, Danielle Kruger, Erica Dreher Ratner, Sophia Woodhouse, Andrew Molinari, Christine Rochford, Tyler Benedik, Melissa Sofo, Bindi Patel, Maegan Nevins OMG: Daniel Gallagher (OMD), Melissa Alvarez (PHD), Natalia Rocha (OMG), Michael Roca (OMG), Jason Rosenbaum, PHR (Annalect)
About us
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
- Website
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http://www.omnicommediagroup.com
External link for Omnicom Media Group
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 1998
Locations
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Primary
195 Broadway
New York, US
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Chenies Street
London, England WC1E 7, GB
Employees at Omnicom Media Group
Updates
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Omnicom Media Group Chief Intelligence Officer, Joanna O'Connell discusses how influencers and shoppable ads drive new consumer purchase behaviors. https://lnkd.in/e27E7j-z #BeOMG
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In our third installment of Lessons With Leaders, we featured Jonavan Smith, CFO of US Strategic Investments at OMG and Executive Sponsor of OMG's Black Leadership Network. Jonavan openly shared his professional journey, from starting as an Accounting Manager to becoming Chief Financial Officer. He provided valuable insights on navigating both successes and challenges as an executive leader. His inspiring message encouraged our audience of business resource group (BRG) members to lead with courage and curiosity, regardless of their role in the organization. Jonavan Smith shared, "Stay curious and don't get locked into a silo. Be accountable for your own growth and be intentional in your learnings and how you achieve your goals. There's so many resources and networks to tap into to get a broader understanding and different perspectives of OMG. That's how I was able to learn the business across the network." At the end of the session, we gifted each attendee a copy of one of Jonavan's favorite books, “And Then We Rise: A Guide To Loving and Taking Care of Self” by Common. #LessonsWithLeaders #BRGsAtOMG
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Omnicom Media Group NA Chief Activation Officer, Megan Pagliuca, summarized first-mover co-development partnerships announced by OMG at Cannes that will connect upper funnel media spend - specifically video and influencer - to purchases across multiple e-commerce environments, advancing the evolution of investment KPIs from media metrics to sales metrics while driving sales and share growth for our clients. https://bit.ly/3RJ4v2O #BeOMG
Amazon, TikTok, Instacart, and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom's Megan Pagliuca - OMG Transformation
https://transformation.omnicommediagroup.com
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Omnicom Media Group has launched a new global secondment program, OMG Discover. OMG employees have the opportunity to spend time in host cities such as Miami, Singapore, Sydney, Toronto, New York, Shanghai, Dubai, Mexico City, Milan, and Bogota. OMG Discover is part of our promise to create transformative experiences for our talent and deliver value for both the secondee and OMG agencies through an exchange of capabilities, networking, and career growth. If you have any questions about the program, reach out to omgdiscover@omnicommediagroup.com to learn more. #BeOMG #OMGDiscover
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Juneteenth is a commemoration of the United States’ promise of freedom for all and a recognition of the momentum we must continue to achieve true equality. While our offices were closed in celebration, OMG came together for the annual Juneteenth March 5K Run, Walk & Roll in Central Park. As we participated, we reflected on our strides and recognized the work that still lies ahead. We are grateful that our efforts will help support the building of the Harlem Center, which provides a safe and culturally competent environment, offering programs and services that foster a sense of community for LGBTQ+ residents of New York City, their families, friends, and allies. Thank you to OMG's Black Leadership Network (BLN) for organizing this amazing event, and further uniting our community through empathy, compassion, and purpose. We appreciate all who joined us and are looking forward to the 2025 Juneteenth March 5K Run, Walk & Roll. #BRGsAtOMG #BeOMG
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Annalect’s Chief Experience Officer, Clarissa Season, and LinkedIn’s VP of Product Management, Abhishek Shrivastava, took to the stage at Omnicom Cove for ‘Omnicom & LinkedIn: Artificial Intelligence & You’ in a panel that explored how LinkedIn is continuously utilising AI, to drive meaningful impact and engagement for businesses and consumers. Looking ahead to the future of AI’s evolvement in the platform, Abhishek Shrivastava shared “So far, humans have had to adapt to what the machines want in terms of the UI that machines provided, but now with the multi-modality, machines will adapt to what humans need.” #OmnicomCannes #CannesLions2024 #Talent
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Today marks the last of our four-part series, Candid Cannes, sponsored by Meta, where we brought the real candid Cannes Festival of Creativity straight to Omnicom's Cove. Hosted by BBDO Worldwide’s Matt Miller and Critical Mass’ Alysson (Lincoln) Scartz, our ultimate episode focused on a mix of creativity, innovation, and transformation. Highlights of the show included; - DDB Paris’ sebastien genty took us through the story behind the strategy for Salomon’s ‘Welcome Back to Earth’ multi-media campaign to supercharge a campaign that invites new audiences to reconnect with the outdoors. - The daily debate returned, moderated by OMG’s Chris Stephenson, with Shelly Palmer and DDB's George Strakhov to discuss whether customized experiences at scale benefit creativity or if we should be prioritizing the power of shared experiences. -Ro Kalonaros invited TBWA's Paul Bradbury to global perspectives to explore their inclusive by design ‘Priceless’ campaign which created and open-sourced a device together with its partners to make one of tennis’ most iconic roles more accessible than ever before. - Building with Brand Leaders featured Michele Markus, Denise A. Campbell and Gail Horwood to unpack what Novartis has digested and been inspired by this year in Cannes. - Spotlight sponsor featured BBDO Worldwide Andrew Robertson and Meta’s VP Global Head of the Creative Shop, Jimmie Stone who explored how we’re together redefining what’s possible on Meta platforms. - TBWA Erin Riley and Troy Ruhanen wrapped up with our final hot seat discussion, highlighting the best of Cannes including the leading work, content, insights and inspiration coming out of this year’s festival. That's a wrap on Candid Cannes! #OmnicomCannes #CannesLions2024 #CandidCannes
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Omnicom Media Group wrapped its Cannes new blitz be announcing a partnership with Instacart that both expedites the path to purchase from creator to checkout, and directly connects creator content to sales via a first-mover integration with the new Instacart Developer Platform (IDP). As a result, creator campaign content such as recipes, projects and “get ready with me” routines can be made shoppable and ready for purchase via Instacart – a capability that marks another big step toward advancing investment KPIs from media metrics to sales metrics. Read more here: https://lnkd.in/di7xpVKm #BeOMG #OmnicomCannes
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
https://transformation.omnicommediagroup.com
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In the Omnicom cove session, "Supercharged Creativity: Scaling Beyond The Super Bowl" BBDO New York’s Steven Panariello, Goodby Silverstein & Partners's Leslie Barrett, Mars Wrigley's Gabrielle Dallas Wesley, Critical Mass' Chris Gokiert and Adobe's Denise Colella explored the evolution of iconic Super Bowl ads into expansive, multi-channel campaigns. The panelists shared their perspectives on how successful brands harness the massive initial exposure of the Super Bowl, to launch creative executions that resonate across platforms to craft a fully immersive customer experience. "The Super Bowl is a unique thing, It’s the last collective media experience out there. — and it’s a real opportunity because consumers really want to know, and hear from brands so it’s already a really great stage." - Leslie Barrett from Goodby, Silverstein & Partner Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com #OmnicomCannes #CannesLions2024 #Creativity
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