About
Articles by Alysson
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The Brand World behind the M&M’S Super Bowl Spot
The Brand World behind the M&M’S Super Bowl Spot
By Alysson Scartz
Activity
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At the end of Cannes Lions International Festival of Creativity I sat down with Alex Reeves and LBB (Little Black Book) to reflect on some of themes…
At the end of Cannes Lions International Festival of Creativity I sat down with Alex Reeves and LBB (Little Black Book) to reflect on some of themes…
Liked by Alysson Scartz
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Doing our part to keep our planet healthy is an absolute non-negotiable for us at Mars. But we know we can’t do it alone and that new thinking is…
Doing our part to keep our planet healthy is an absolute non-negotiable for us at Mars. But we know we can’t do it alone and that new thinking is…
Liked by Alysson Scartz
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Proud to see some of the work from the LOYO (London and Tokyo) office is on this list, this means a lot.
Proud to see some of the work from the LOYO (London and Tokyo) office is on this list, this means a lot.
Liked by Alysson Scartz
Experience & Education
Volunteer Experience
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Side-Walking
Equestrian Connection
- Present 10 years 9 months
Children
Equestrian Connection is all about helping people with special needs by connecting them with horses, therapists and one another. It's about connecting those who need therapy with those who can help them improve their lives.
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Associate Board Director
Compass to Care, The Mike & Sandy Ernsdorff Childhood Cancer Foundation
- Present 6 years 2 months
Children
Projects
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Ascension Site Migration
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Ascension was growing rapidly, but their digital presence and marketing efforts weren’t keeping up. A myriad of local marketing teams had their own agendas, and a digital ecosystem comprising over 100 sites (with different platforms and tracking solutions) made it impossible to bring the markets together from a technology or brand standpoint. To undertake a major rebranding initiative, they first needed a consistent, overarching design approach.
Critical Mass was initially engaged to…Ascension was growing rapidly, but their digital presence and marketing efforts weren’t keeping up. A myriad of local marketing teams had their own agendas, and a digital ecosystem comprising over 100 sites (with different platforms and tracking solutions) made it impossible to bring the markets together from a technology or brand standpoint. To undertake a major rebranding initiative, they first needed a consistent, overarching design approach.
Critical Mass was initially engaged to guide Ascension through a migration project of its patient websites, using the Sitecore platform. The challenge was to create a standardized, centralized and streamlined digital presence—and deliver a personalized, best-in-class customer experience. -
Illinois Lottery iPad Ads
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Static and interactive advertisements for Illinois Lottery's sponsorship of the Chicago Tribune / Chicago Bears iPad publication "Bear Download"
Other creatorsSee project
Languages
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English
Native or bilingual proficiency
Recommendations received
6 people have recommended Alysson
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This week’s Ad Of The Week comes from Twix and Adam&EveDDB, the follow-up to the candy brand’s darkly funny (and highly successful) “Bears” ad. This…
This week’s Ad Of The Week comes from Twix and Adam&EveDDB, the follow-up to the candy brand’s darkly funny (and highly successful) “Bears” ad. This…
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Patrick Commiskey, MD, specializes in cornea, cataract, refractive, and complex anterior segment surgery at Eye Associates of New Mexico in…
Patrick Commiskey, MD, specializes in cornea, cataract, refractive, and complex anterior segment surgery at Eye Associates of New Mexico in…
Liked by Alysson Scartz
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Thanks to everyone who tuned into Candid Cannes and to CM’s Alysson Scartz for being a wonderful co-host. 🙌 If you missed any of the big ideas…
Thanks to everyone who tuned into Candid Cannes and to CM’s Alysson Scartz for being a wonderful co-host. 🙌 If you missed any of the big ideas…
Liked by Alysson Scartz
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CM showed up in a big way at Cannes this year—3 Lions and 9 shortlists! And in between, we spoke on some top-notch panels. 😎 Thanks to all the…
CM showed up in a big way at Cannes this year—3 Lions and 9 shortlists! And in between, we spoke on some top-notch panels. 😎 Thanks to all the…
Liked by Alysson Scartz
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🎉 Happy Loving Day! ❤️ Today, June 12th, 2024, we celebrate the 57th anniversary of the landmark Loving v. Virginia decision that legalized…
🎉 Happy Loving Day! ❤️ Today, June 12th, 2024, we celebrate the 57th anniversary of the landmark Loving v. Virginia decision that legalized…
Liked by Alysson Scartz
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