Daniel Gallagher

One of the most important consumer trends for advertisers to know about is loss of trust. This article on the OUTFRONT blog breaks down four other trends from our new report.

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/ew4Bx7fW #datadriven #measurement #marketing

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The election will have a critical impact on advertising. Ads will be bumped. Learn what you can do to stay relevant. Thank you to my colleagues Amanda Moran, Drew Diehl, Subi Ghosh and Jennifer Mnich to layout the important factors in our latest webinar "Advertising Through the Political Climate." Watch the recap here. https://lnkd.in/eaVnkTas #StreamCompanies #DigAd #Automotive

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Trust, Reason and the Pursuit of Happiness are our core principles at CROSSMEDIA USA. Without trust between client and agency, you may as well scrap the other two.     In Olivia Morley’s latest piece for ADWEEK, our CEO Kamran Asghar weighs in on the potential conflicts of interest created by principal-based buying and similar practices in media. #TrustReasonPursuitofHappiness #transparency #independentagency #media #adweek  

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What interview questions should you ask job candidates to gain more insight into their experience and potential? See this post for 15 questions to consider posing and why they are useful. https://dy.si/wvuHm6

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Trying to determine your return on ad spend? You’re not alone. That's why organizations are shifting focus from data collection to measurement optimization in 2024. Check out this new report by Wakefield Research to: 👉 Learn what’s top-of-mind for leading marketing, advertising and brand management executives 👉 Find out how data collaboration can help you unlock the full potential of your data 👉 See why data clean rooms are key to illuminating better measurement and richer insights Download now:

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Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/HcGa30sEvTK #Agencies #ClientRelationships #DigitalAdvertising

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What are the top five consumer trends that advertisers need to know about right now? Read this story to find out.

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Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger : A good read for the new trends for digital paid advertising and the variety of options to generate better consumer engagement. #SEM #SEO #PPC #socialmediamarketing #displayadvertising #nativeadvertising #emailmarketing #retargeting #GoogleAds #FacebookAds #InstagramAds #LinkedInAds #TwitterAds #YouTubeAds

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When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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97% of marketing executives struggle to assess marketing impact. 📈 Download Wakefield Research’s latest report to see how data clean rooms are key to illuminating better measurement and richer insights.

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A pragmatic approach that asks the industry to "reinforce the foundations of a digital advertising ecosystem that values authenticity and penalizes deceit." It's time to go back to the future and demand that advertising is placed alongside quality content.

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🚀 Say goodbye to traditional advertising methods! The Washington Post's AI-generated audio is transforming the marketing game, offering endless possibilities for brands to reach their target audience in a more engaging and personalized way. 🎧📈 #RevolutionizingAdvertising #AIInMarketing #TransformingOpportunities 😎 ➡️ https://bit.ly/3VpaETL

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