Omnicom Media Group’s Post

Omnicom Media Group Chief Intelligence Officer, Joanna O'Connell discusses how influencers and shoppable ads drive new consumer purchase behaviors. https://lnkd.in/e27E7j-z #BeOMG

In our third installment of Lessons With Leaders, we featured Jonavan Smith, CFO of US Strategic Investments at OMG and Executive Sponsor of OMG's Black Leadership Network. Jonavan openly shared his professional journey, from starting as an Accounting Manager to becoming Chief Financial Officer. He provided valuable insights on navigating both successes and challenges as an executive leader. His inspiring message encouraged our audience of business resource group (BRG) members to lead with courage and curiosity, regardless of their role in the organization. Jonavan Smith shared, "Stay curious and don't get locked into a silo. Be accountable for your own growth and be intentional in your learnings and how you achieve your goals. There's so many resources and networks to tap into to get a broader understanding and different perspectives of OMG. That's how I was able to learn the business across the network." At the end of the session, we gifted each attendee a copy of one of Jonavan's favorite books, “And Then We Rise: A Guide To Loving and Taking Care of Self” by Common. #LessonsWithLeaders #BRGsAtOMG

Omnicom Media Group NA Chief Activation Officer, Megan Pagliuca, summarized first-mover co-development partnerships announced by OMG at Cannes that will connect upper funnel media spend - specifically video and influencer - to purchases across multiple e-commerce environments, advancing the evolution of investment KPIs from media metrics to sales metrics while driving sales and share growth for our clients. https://bit.ly/3RJ4v2O #BeOMG

Omnicom Media Group has launched a new global secondment program, OMG Discover. OMG employees have the opportunity to spend time in host cities such as Miami, Singapore, Sydney, Toronto, New York, Shanghai, Dubai, Mexico City, Milan, and Bogota. OMG Discover is part of our promise to create transformative experiences for our talent and deliver value for both the secondee and OMG agencies through an exchange of capabilities, networking, and career growth. If you have any questions about the program, reach out to omgdiscover@omnicommediagroup.com to learn more. #BeOMG #OMGDiscover

Annalect’s Chief Experience Officer, Clarissa Season, and LinkedIn’s VP of Product Management, Abhishek Shrivastava, took to the stage at Omnicom Cove for ‘Omnicom & LinkedIn: Artificial Intelligence & You’ in a panel that explored how LinkedIn is continuously utilising AI, to drive meaningful impact and engagement for businesses and consumers. Looking ahead to the future of AI’s evolvement in the platform, Abhishek Shrivastava shared “So far, humans have had to adapt to what the machines want in terms of the UI that machines provided, but now with the multi-modality, machines will adapt to what humans need.” #OmnicomCannes #CannesLions2024 #Talent

Today marks the last of our four-part series, Candid Cannes, sponsored by Meta, where we brought the real candid Cannes Festival of Creativity straight to Omnicom's Cove. Hosted by BBDO Worldwide’s Matt Miller and Critical Mass’ Alysson (Lincoln) Scartz, our ultimate episode focused on a mix of creativity, innovation, and transformation. Highlights of the show included; - DDB Paris’ sebastien genty took us through the story behind the strategy for Salomon’s ‘Welcome Back to Earth’ multi-media campaign to supercharge a campaign that invites new audiences to reconnect with the outdoors.    - The daily debate returned, moderated by OMG’s Chris Stephenson, with Shelly Palmer and DDB's George Strakhov to discuss whether customized experiences at scale benefit creativity or if we should be prioritizing the power of shared experiences.   -Ro Kalonaros invited TBWA's Paul Bradbury to global perspectives to explore their inclusive by design ‘Priceless’ campaign which created and open-sourced a device together with its partners to make one of tennis’ most iconic roles more accessible than ever before. - Building with Brand Leaders featured Michele Markus, Denise A. Campbell and Gail Horwood to unpack what Novartis has digested and been inspired by this year in Cannes. - Spotlight sponsor featured BBDO Worldwide Andrew Robertson and Meta’s VP Global Head of the Creative Shop, Jimmie Stone who explored how we’re together redefining what’s possible on Meta platforms. - TBWA Erin Riley and Troy Ruhanen wrapped up with our final hot seat discussion, highlighting the best of Cannes including the leading work, content, insights and inspiration coming out of this year’s festival. That's a wrap on Candid Cannes! #OmnicomCannes #CannesLions2024 #CandidCannes

Omnicom Media Group wrapped its Cannes new blitz be announcing a partnership with Instacart that both expedites the path to purchase from creator to checkout, and directly connects creator content to sales via a first-mover integration with the new Instacart Developer Platform (IDP). As a result, creator campaign content such as recipes, projects and “get ready with me” routines can be made shoppable and ready for purchase via Instacart – a capability that marks another big step toward advancing investment KPIs from media metrics to sales metrics. Read more here: https://lnkd.in/di7xpVKm #BeOMG #OmnicomCannes

In the Omnicom cove session, "Supercharged Creativity: Scaling Beyond The Super Bowl" BBDO New York’s Steven Panariello, Goodby Silverstein & Partners's Leslie Barrett, Mars Wrigley's Gabrielle Dallas Wesley, Critical Mass' Chris Gokiert and Adobe's Denise Colella explored the evolution of iconic Super Bowl ads into expansive, multi-channel campaigns. The panelists shared their perspectives on how successful brands harness the massive initial exposure of the Super Bowl, to launch creative executions that resonate across platforms to craft a fully immersive customer experience. "The Super Bowl is a unique thing, It’s the last collective media experience out there. — and it’s a real opportunity because consumers really want to know, and hear from brands so it’s already a really great stage." -         Leslie Barrett from Goodby, Silverstein & Partner Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com #OmnicomCannes #CannesLions2024 #Creativity

PHD's Worldwide Chief Strategy Officer, Mark Holden, Annalect's Chief Data & Digital Officer, Lauren Walker, Omnicom Production's CEO, Sergio Lopez Ferrero, Agathe Guerrier, US CEO of 180 and Brenda Smith, A.S. Watson Benelux’s Director Marketing & Customer Experience explored how brands are harnessing real-time cultural signals for success and blending simplicity with modern complexity to create effective campaigns.   Defining simplicity from the perspective of a client-side marketer, Brenda Smith commented; "Have one theme. Of course, start with your purpose. It's really the basics of marketing. Build your brand. That's what we did in the last ten years. And be very consistent across those touch points." Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com   #OmnicomCannes #CannesLions2024 #Creativity