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Update bright and early before day 1 of Brandweek begins…It’s not too late to toss your name in the hat to join the festivities virtually! I’ll be distributing 5 passes at random (honor code style) before #Brandweek begins this afternoon. Who knows, maybe team Adweek might decide to hook us up with a few more virtual passes to spread the love and inspo if we’re lucky! 🤞🏾🤞🏾🤞🏾🤞🏾😇😇😇😇 _________________________________ I'm excited to be joining such an incredible collection of speakers on stage...squeezed as many as I could into this screenshot, and there are so many more! ALSO thanks to my friends at Adweek I have five free virtual passes I'd love to share. Drop a ✋🏾 and I'll choose folks at random before next week! #Brandweek #marketingevents #responsiblemarketing

Your FB audience loves nothing more than being tagged every week on every post - that's why they followed you, right? ... Sike! Your followers follow you because they like you, but that doesn't mean they like you demanding their attention. A tag is a virtual spotlight – use it to illuminate your audience, not blind them! Tagging is best used when highlighting clients, celebrating team achievements, or crediting collaborators.

Exciting news! The #LoyaltyEngagementAwards 2024 submission deadline is extended to March 8th —giving you an extra month to shine in any of our 48 diverse categories. Seize this prime opportunity to captivate competitors and clients with your innovative approaches!   Join us at the grand 12th edition, where leading brands spotlight their commitment to consumer-centric practises.   Here are five invaluable tips from our esteemed jury: 🔍 Stick to the word limit: Be concise to help judges quickly find the information they need. 📊 Use images and graphs: Convey your message clearly and concisely. 🚫 Don’t assume the judges know your campaign: Provide context and essential information. 🗓️ Stick to specific eligibility dates/locations: Clearly break down results within the eligibility period and location. 📈 Report specific results: Be precise, using percentages and numerical achievements against targets.   https://lnkd.in/gighVmwc   Submission deadline: 8 March 2024 Finalists announcement: April 2024 Gala dinner: 14 June 2024   Need Assistance? Connect with Cariza Ratin or Chellsy Neil Baltazar – We are here to help.   This is your moment to shine across categories, so don't let it slip away! 🏆

Wishing our clients, collaborators, and suppliers a joyous Christmas! Your trust and partnership have been fundamental to our shared successes this year, and we express our sincere gratitude.💛   As we bid farewell to this year, we eagerly anticipate the opportunities and achievements that the New Year will bring. Merry Christmas! ✨✨✨ #MerryChristmas #FestiveTime #BlackDiamond #SocialMediaManagement #DigitalPresence #DigitalMarketing #ElevateYourBrand #SocialMediaMarketing #BlackDiamondConsultancy

Having grown significantly since their 30th anniversary last year, AIME came back in full force hoping to deliver the same success once again. When probed about the expansion, AIME Event Director Silke Calder, noted that “Retaining quality will always be the priority. We were very selective this year and turned down a lot of buyers as we have to be to retain that calibre. As for new initiatives, we have only introduced new tech if it made sense for the show - we’re not trend-hopping. It’s about paying close attention to feedback and that’s our ethos.” From data collaboration to glocalisation, here are the top 3 enforceable takeaways from AIME 2024: https://lnkd.in/eiTc9bWZ

‘Can Creativity really deliver concrete business impact?’ Heinz’s talk during Day 4 of Cannes Lions International Festival of Creativity brought this point home. 5 Takeaways from CGO Diana Frost: ▫️Revisit the heritage of your brand, fall in love with it all over again. ▫️Creativity shouldnt be based on luck - it must be intentional and built-in. ▫️Develop capabilities to act at the speed of digital and social culture. ▫️Do not wait for perfect foundations. Take a swing, then take another one. ▫️Great ideas can come from Whatsapp conversations. #BayerCannesRoar Philipp Schuster Jessica Canton Kelly Davies Maria Cristina Sarmiento Daria Costantini Bayer | Consumer Health

When Dad's microwave packed up, before he died aged 90, my unsuccessful attempt to buy a new one, engaged us in an unlikely marketing conversation. He was far happier to join his friends across the road at the village community centre, where a three course meal & a cup of tea was under six quid. Although it wasn't the cost, he just didn't have to prepare & cook. Dad had previously enjoyed the well marketed Wiltshire Farm microwave ready meals, but the banter, friendship & delightful staff, won every time, No marketing was required & the centre was full every day. I tried Amazon & a walk around Currys, & he eventually said; there's far too much choice, its too difficult, I can���t be bothered. Dad said that in his day, if you wanted to cook fast, everyone had the Prestige Pressure Cooker. For vacuum cleaning, it was a Hoover. A Gin & Tonic in the pub would be a Gordon's London. Of course he was right, there was only one important factor: Quality. The belief was that if the product was of good quality and available at a reasonable price, people would buy it. This eventually created monopolies & exploitation of customers. Then more companies entered the ring, with more competition, cheaper prices & reduced quality. Next came the World Wide Web, which changed everything. Over the past three decades, Internet marketing has descended to an unacceptable level of cunning & deception. It started with Alibaba, where you would search for the best price for your chosen named product. The long list of optional links, take you off into the seller's site, into the abyss of cheap deals, with no relationship to the original search. Months later an empty box would turn up, you'd only purchased a box, that's why the deal was too good to be true, after hours of senseless searching. eBay & Amazon use these tactics now, selling products for £1, with £25 delivery costs. Dad was in fact correct. To much choice & maybe he saw the deception. I agree with your post Hayley-Jane; simplicity, consistency, creativity & humour are indeed unbeatable. Integrated with the correct use of Big Data, transparency, personalisation, relevancy & agility will make the future battle for attention more exciting.

When I was working corporate, I won “Most likely to wear pink on a Wednesday” 😂😍💕 #iykyk The awards were all in good fun but unknowingly to me, I was still building a personal brand. Subconsciously I knew that I wanted my fellow coworkers and leaders to have a specific perception of me in their mind. I was always on time (because I knew people who were often late got the side eye 😒 from higher-ups) I happily volunteered for team building activities (because I value company culture). And I always wore pink on Wednesday (because I’m a super millennial girly girl 😭🩷). You see, personal branding is all about consistency. We are all building personal brands through what we have made habits out of and how we live our daily life. They key as a leader is to be INTENTIONAL about how you position your personal brand and how you want to mold your specific message + life mission. It is the key to becoming magnetic to your desired audience to follow you, trust you, and invest into you. Personal branding is a form of marketing that is built over time through compound interest. Personal branding is the long game.

We often find ourselves amidst opinions and perspectives different from our own. Navigating through these differences, especially on sensitive topics, requires more than just a good argument; it demands emotional intelligence. I recently came across a remarkable Heineken advertisement campaign titled "Worlds Apart," which beautifully illustrates this point. In the campaign, individuals with opposing views on topics like climate change, feminism, and transgender rights are paired together. Despite their differences, they engage in meaningful dialogues, discovering common ground over a Heineken. This ad campaign serves as a stark reminder of the power of emotionally intelligent negotiation. It isn’t about winning an argument, but about understanding and acknowledging the perspective of the other side. Here are a few takeaways on how we can employ emotional intelligence in our discussions: Active Listening: Make an effort to listen and understand the other person’s viewpoint, rather than preparing your rebuttal. Empathy: Put yourself in the other person’s shoes. Empathy builds bridges and fosters understanding. Open-mindedness: Stay open to different ideas and be willing to adjust your stance. Respectful Dialogue: Maintain a respectful tone, even when disagreements arise. It’s the mutual respect that keeps the conversation productive. thanks John Zimmer for sending this through to me.

“In other roles I felt like I was doing research in black and white, but at Magenta I feel like I get to do research in colour." - a quote that really sums up what it's like to be a part of team Magenta. Last week the team met for an away day – a chance to catch up in person, celebrate progress, and share learnings. We covered a lot, but some highlights include: ➡ Sharing our highs and lows of the last year, as well as personal, professional and company goals for the year ahead. ➡ We reviewed our company values, challenging each other to think about where and how we could be doing more to put these into practice. ➡Our DE&I lead Naseem Allmomen ran the team through our DE&I strategy for the upcoming year, discussing how we can build upon our existing expertise in this area to drive real positive change. ➡And finally, before heading out for dinner and drinks, we wrapped up the day with our first End of Year Awards, with the winners receiving their own fabulous Magenta-pink trophy! The chance to get together in person is always a positive refresh for the team and we can’t wait for the year ahead. Do you have any effective or fun ways of running team away days? Share your thoughts in the comments. #AwayDay #BehindTheScenes #AgencyLife