Mucker Capital

Whether or not AI is core to the product you're building, you can use generative AI to build your business effectively and revolutionize your startup's growth strategy. Join us Wednesday, July 17 at 11am PT / 2 pm ET for our next Mucker Growth session. Rosemary Brisco, AI Consultant and Bob Mitton, industry experts in Marketing AI, will share practical insights on leveraging AI to optimize your product launch, create compelling content, and boost your sales efforts. Registration link in the comments. #founders #startups #Entrepreneurship #AI #genAI #marketing #aimarketing

REMINDER! Join us TOMORROW, June 26, for a Mucker Growth session with David Jesse, Senior Product Advisor at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay. David's session will focus on defining and leveraging your product metrics to maximize the impact and efficiency of your product team's work. Registration link in comments. #founders #startups #product #productmetrics #entrepreneurship

In this Mucker Growth Series clip, Julius Lai talks about how understanding your best customers can shape your approach to retaining those customers. 🛫 This segment discusses the examples of Marriott and Expedia. Both are travel industry companies, but with best customers who behave very differently: Marriott: 👉 Global hotel chain 👉 Best customers are frequent business travelers 👉 Also targets large group bookings 👉 A top Marriott customer commonly spends several hundred nights a year in a hotel. ✅ 80/20 rule holds for Marriott where 20% of the customer base contributes 80% or more of the net margin annually. Expedia: 👉Frequent business travelers are not using Expedia. They already have a favorite hotel, a favorite airline, and some status in loyalty programs. 👉Expedia customers only travel once or twice a year 👉Not a lot of repeat business. ✅ For Expedia, it's more of a 60/80 rule. The repeat purchase frequency is so low, it completely changes the dynamic. How does understanding these customer bases drive the behavior of these two companies? 📈 Marriott is investing billions of dollars into its rewards program to drive retention. 📈 Expedia, on the other hand, is spending a billion dollars on paid search to drive business toward its new customer acquisition engine To learn more about understanding your customers and driving retention, check out the full Mucker Growth session (link in the comments) #entrepreneurship #founders #growth #customers #customerservice #customerretention #retention #customerbehavior #bestcustomers

Are you tightly aligning your product development with your KPIs? Getting that relationship right can help maximize the impact (and efficiency) of your product team. 📈 Join us next week on Wednesday, June 26 for a Mucker Growth session focused on defining and aligning your product metrics with David Jesse, Senior Product Advisor at Prodify. David has prior product leadership experience at DoorDash, Groupon, and eBay. Registration link in the comments. #founders #startups #product #productmetrics #entrepreneurship

In this Mucker Growth Series clip, Sally Duby with The Bridge Group discusses what sales hires to make and when. 👉 Whenever you hire an SDR or an AE, try to hire a minimum of two at the same time: 1️⃣ Training these roles is intensive, time-consuming, and likely done by the CEO/founder at this stage, so maximize the efficiency by training multiple hires. 2️⃣ Hiring at least two individuals gives you a baseline for understanding the quality of hiring (and if they are what you need at this point in time). If one is doing well and one is not, you can dive into what the person doing well is doing effectively and try to replicate that in training the other person. With only one hire, you don't have a comparison. 📈 When you start to hit $1M ARR run rate and have two or more AEs or SDRs, you're at the point of hiring a sales leader. Below that, you might consider a fractional CRO, but you should definitely hire the AEs or SDRs. Link to the full Mucker Growth Session in the comments. #entrepreneurship #founders #growth #SDR #sales #salesdevelopment #hiring

In this clip, Steven Plappert with Forecastr discusses using your financial forecast to tee up additional meetings. 📈 In an initial meeting, flash your financial projections. Keep things high-level, convey potential, then move on. 👉 You want investors to ask "Where did you get those numbers? What assumptions did you make? Is there a model to back this up?" 🔬 You're looking for that questioning. You want to convert the investor into someone interested in learning more, someone curious enough to have a second meeting to dig deeper (a product demo, a market deep dive, or a financial model walkthrough). 🙌 Be prepared to do any of those so wherever the investor leans, you can say "I'd love to dig in on that, let's set up a time." This also positions your team as one that makes data-driven decisions. Link to the full Mucker Growth Session in the comments. #entrepreneurship #founders #growth #pitchdeck #financials #fundraising #financialstrategy

🛠 One of the keys to maximizing the impact of your product team is clarifying what problems they are solving for your target customer, how these correlate to business goals, and how you will measure progress. 📈 Join us Wednesday, June 26 for a Mucker Growth session focused on defining your product metrics with David Jesse, Senior Product Advisor at Prodify with prior product leadership experience at DoorDash, Groupon, and eBay. Registration link in comments. #founders #startups #product #productmetrics #entrepreneurship

"What content are you consuming and why? Get to the root of what drives your own why. Then apply that to try to get to that why for your potential customers." - Chris S. on creating content that isn't just noise. #NYTechWeek K&L Gates J.P. Morgan

Chris S. delivering more strategy and guidance in "Stay Scrappy & Scale 3.0: TOP 10 GROWTH HACKS FOR 2024" at K&L Gates. #NYTechWeek J.P. Morgan

Tony Yang and Chris S. walking founders through "Growing From Zero To One – How To Kickstart Growth for Early Stage B2B Startups" playbook at Google for Startups for #NYTechWeek