Tony Yang

San Diego, California, United States Contact Info
8K followers 500+ connections

Join to view profile

  • Contact Tony for services

    Advertising, Marketing Consulting, Non-profit Consulting, Search Engine Marketing (SEM), Demand Generation, Digital Marketing, Growth Marketing, Marketing Strategy, Social Media Marketing, and Product Marketing

About

With close to 20 years of B2B marketing & sales experience in SaaS, Tony is considered a…

Articles by Tony

See all articles

Contributions

Join now to see all contributions

Activity

Join now to see all activity

Experience & Education

  • Mucker Capital

View Tony’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Volunteer Experience

  • Mentor, Growth Marketing

    GrowthX Academy

    - 1 year 4 months

    Education

    GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Each program is an immersive, 12-week experience located onsite at Galvanize in San Francisco. GrowthX Academy delivers dynamic curriculum, personal and professional branding, hands-on experience working alongside real companies and immersion into our network of student peers, instructors, mentors, events, startups and investors.

  • Echo.Church Graphic

    Board of Advisors

    Echo.Church

    - 10 years 8 months

  • California Against Slavery Graphic

    Marketing Advisor

    California Against Slavery

    - 1 year

    Human Rights

Publications

  • [Article] How We’ve Implemented (Parts of) The Demand Unit Waterfall for ABM

    LinkedIn

    Demand Generation Through ABM and the Demand Unit Waterfall.

    See publication

  • [Article] ABM Tech Bytes with Tony Yang, Vice President of Demand Generation and Marketing Operations at Mintigo

    MarTech Series

    In March, Mintigo scored big in Account Based Marketing (ABM) by announcing innovative predictive analytics solution for Marketo. We caught up with Tony Yang, VP of Demand Generation and Marketing Operations at Mintigo, to understand more about Account-Based Marketing and the impact of predictive data science, audience profiling and location analytics on the latest “sweet” #martech topic for every marketer.

    Other authors
    See publication

  • [Podcast] What is Predictive Marketing?

    Sweet Fish Media

    How do you figure out which prospects are actually potential buyers?
    You could keep in touch with each lead and see how it goes, but that’s not particularly efficient.
    Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction.
    Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your…

    How do you figure out which prospects are actually potential buyers?
    You could keep in touch with each lead and see how it goes, but that’s not particularly efficient.
    Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction.
    Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your product.
    In this episode, Tony Yang, VP of Demand Generation at Mintigo, explains how predictive marketing works and how it can improve lead qualification.

    Other authors
    See publication

  • [Article] Predictive Scoring Interview with Tony Yang of Mintigo

    Marketing Rockstar Guides

    Today I had the pleasure of interviewing Tony Yang, VP of Demand Generation for Mintigo, a predictive marketing company. While Account Based Marketing has stolen the show the past year, predictive has become more and more a reality at hundreds of companies. And, predictive tools are sending the message they do ABM too, building more complete pictures of Accounts more likely to convert to revenue.
    In this interview, I chat with Tony about when Predictive is a good buy and how ABM and…

    Today I had the pleasure of interviewing Tony Yang, VP of Demand Generation for Mintigo, a predictive marketing company. While Account Based Marketing has stolen the show the past year, predictive has become more and more a reality at hundreds of companies. And, predictive tools are sending the message they do ABM too, building more complete pictures of Accounts more likely to convert to revenue.
    In this interview, I chat with Tony about when Predictive is a good buy and how ABM and Predictive work together. Enjoy.

    Other authors
    See publication

  • [Video] How Predictive Empowers Your ABM Strategy Throughout the Flipped Funnel

    FlipMyFunnel

    Are you taking advantage of predictive?

    At a #FlipMyFunnel event Tony Yang, VP of Marketing at Conversion Logic and former VP of Demand at Mintigo, talked about five ways predictive empowers your ABM strategy as you head down the flipped funnel.

    See publication

Honors & Awards

  • Most Influential Account Based Marketing Thought Leaders

    ReadyContacts

    http://www.readycontacts.com/account-based-marketing-experts/

    Account-based Marketing is the new thing across the B2B landscape and while there is a lot of content out there that demystifies it, I think a great way to keep on top of everything ABM is to follow the experts. There are a lot of B2B marketers who spend far more time than you or I on thinking about ABM, what works, how it must be executed and tracked and a lot more. So I went hunting for these experts by reading their blogs…

    http://www.readycontacts.com/account-based-marketing-experts/

    Account-based Marketing is the new thing across the B2B landscape and while there is a lot of content out there that demystifies it, I think a great way to keep on top of everything ABM is to follow the experts. There are a lot of B2B marketers who spend far more time than you or I on thinking about ABM, what works, how it must be executed and tracked and a lot more. So I went hunting for these experts by reading their blogs, profiles, tweets and more. The result is a list of 60+ B2B experts who I believe are full of knowledge and insights on account-based marketing and how to get it right. - See more at: http://www.readycontacts.com/account-based-marketing-experts/#sthash.4EzqyeBo.dpuf

  • 24 Top Account Based Marketing Influencers We’re Following On Twitter

    LeadGnome

    As the Account Based Marketing space continues to grow, industry leaders have stepped up to share their knowledge and experience in an effort to help others. From writers and speakers to analysts and top sales people, here is a list of who we (LeadGnome) follow on Twitter to to keep up with the latest in ABM. - See more at: https://www.leadgnome.com/blog/24-top-account-based-marketing-influencers-we-are-following-on-twitter#sthash.5LxZCr1w.dpuf

  • 2016 Top 40 Demand Marketing Game Changers

    Heinz Marketing & Integrate

    Integrate and Heinz Marketing recently set out to recognize the pros who are defining what it means to be a demand marketer. With the help of a panel of expert judges, we identified the Top 40 Demand Marketing Game Changers.

    http://discover.integrate.com/2016-top-40-demand-marketing-game-changer-winners

  • The Top 40 Account-Based Marketing Superheroes

    Terminus

    The complete list includes B2B marketing and demand generation thought-leaders as well as practitioners who are putting account-based marketing theory into practice at their own organizations. “These superheroes are truly the trailblazers of account-based marketing,” said Terminus CMO and co-founder, Sangram Vajre. “They’re taking ABM from beyond being a buzzword to proving its impact on growing revenue.”

    http://terminus.com/the-top-40-account-based-marketing-superheroes/

  • Top 50 Most Influential People at Marketo's #MktgNation16

    Heinz Marketing

    Using Little Bird‘s topic and hashtag-based searches we created a list of those in the Marketo universe on Twitter. Next, we determined rank from Little Bird’s “Insider Score,” which stack-ranks those individuals against each other, based on which individuals were followed by the most other individuals. We placed an additional focus on those in the B2B space.

    http://www.heinzmarketing.com/2016/05/top-50-marketo-influencers/

  • 2015 CODiE Award for "Best Sales & Marketing Intelligence Solution" - Mintigo Enterprise Predictive Marketing Platform

    SIIA

    Mintigo, a leading enterprise predictive marketing platform company, today announced that it was named a winner of the 2015 SIIA CODiE Awards for “Best Sales and Marketing Intelligence Solution” under the Content category. Winners of the CODiE Awards represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. Mintigo was also selected as a finalist in the “Best Marketing Automation Solution” category…

    Mintigo, a leading enterprise predictive marketing platform company, today announced that it was named a winner of the 2015 SIIA CODiE Awards for “Best Sales and Marketing Intelligence Solution” under the Content category. Winners of the CODiE Awards represent the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. Mintigo was also selected as a finalist in the “Best Marketing Automation Solution” category.

    For more information, visit:
    http://www.mintigo.com/blog/2015-siia-codie-award-mintigo-best-sales-marketing-intelligence-solution/

  • 2012 Brandon Hall Excellence Award - Gold for Learning Management Technology for SMB

    The Brandon Hall Group

    Knoodle, the social learning platform for businesses, won two coveted Brandon Hall Awards for product excellence. Knoodle was honored with Gold in the Learning Management Technology for Small- and Medium-Sized Businesses category, and also Silver in the Content Management Technology category for 2012.

    For more info, visit:
    http://www.knoodle.com/press-release/Knoodle-Wins-Two-2012-Brandon-Hall-Awards

  • Top 20 Authoring Tools Company for 2013

    TrainingIndustry.com

    Knoodle, the social learning platform for businesses, was selected as one of the Top 20 Authoring Tools Company for 2013 by TrainingIndustry.com.

    For more info, visit:
    http://www.knoodle.com/press-release/Knoodle-Selected-as-Top-20-Authoring-Tools-2013-by-TrainingIndustry

  • 2012 Brandon Hall Excellence Award - Silver for Content Management Technology

    The Brandon Hall Group

    Knoodle, the social learning platform for businesses, won two coveted Brandon Hall Awards for product excellence. Knoodle was honored with Gold in the Learning Management Technology for Small- and Medium-Sized Businesses category, and also Silver in the Content Management Technology category for 2012.

    For more info, visit:
    http://www.knoodle.com/press-release/Knoodle-Wins-Two-2012-Brandon-Hall-Awards

  • 2011 Brandon Hall Excellence Award - Bronze for Sales Training Software Platform

    The Brandon Hall Group

    Knoodle, the leading provider for enterprise social learning solutions, announced that it has been awarded two coveted Brandon Hall awards for product excellence. Knoodle was honored with Gold in the Content Authoring and/or Content Management Technology category, and also Bronze in the Sales Training Software Platform category in 2011.

    For more info, visit:
    http://www.knoodle.com/about/press-release/knoodle-wins-two-2011-brandon-hall-excellence-in-technology-awards

  • 2011 Brandon Hall Excellence Award - Gold for Content Authoring/Management Technology

    The Brandon Hall Group

    Knoodle, the leading provider for enterprise social learning solutions, announced that it has been awarded two coveted Brandon Hall awards for product excellence. Knoodle was honored with Gold in the Content Authoring and/or Content Management Technology category, and also Bronze in the Sales Training Software Platform category in 2011.

    For more info, visit:
    http://www.knoodle.com/about/press-release/knoodle-wins-two-2011-brandon-hall-excellence-in-technology-awards

Languages

  • Chinese

    -

Organizations

  • GTM Alliance

    Member

    - Present

    The GTM Alliance exists to create a space to help individuals and organizations drive company-wide alignment around customer success as the scalable, sustainable source of business growth.

  • Sales Enablement Collective

    Member

    - Present

    The Sales Enablement Collective exists to create a space to help individuals and organizations drive company-wide alignment around sales enablement as the scalable, sustainable source of business growth.

  • HYPCCCYCL

    Member

    - Present

    HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Recommendations received

9 people have recommended Tony

Join now to view

More activity by Tony

View Tony’s full profile

  • See who you know in common
  • Get introduced
  • Contact Tony directly
Join to view full profile

People also viewed

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Tony Yang in United States

401 others named Tony Yang in United States are on LinkedIn

See others named Tony Yang

Add new skills with these courses

See all courses