The latest TV spot from Booking.com dives into one of sports' fiercest rivalries by bringing Yankees fans to Boston! This ad has racked up over 1.6 billion TV ad impressions with an estimated spend of $7,407,000. Discover more of this week's Hot Spots with data insights from iSpot at Ad Age: https://lnkd.in/grc8eT8b
iSpot.tv
Advertising Services
Bellevue, WA 13,134 followers
The New Standard for TV Ad Measurement
About us
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
- Website
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https://www.ispot.tv
External link for iSpot.tv
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Bellevue, WA
- Type
- Privately Held
- Specialties
- TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, and advanced analytics
Locations
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Primary
15831 NE 8th St.
Suite 100
Bellevue, WA 98008, US
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1333 Broadway
Suite 730
New York, NY 10018, US
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1960 E Grand Ave #510
#510
El Segundo, CA 90245, US
Employees at iSpot.tv
Updates
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Toys "R" Us' latest ad, "The Origin of Toys R Us," showcased at the 2024 Cannes Lions Festival, blends nostalgic storytelling with cutting-edge AI visuals. Despite some backlash from the creative community regarding the use of AI, consumer response has been positive. Check out these Creative Assessment metrics for the 65-second spot: 🏆 Top percentile for Attention and Likeability among specialty store ads 🌟 66% positive consumer sentiment 🛒 92% brand recall among viewers 🎯 Ranked #7 all-time for specialty store ads in our database by Component Score #ToysRUs #Nostalgia #CreativeImpact #MarketingSuccess
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Weight-loss drug Wegovy's "Discover the Power" was one of TV's most-seen ads in June. Since receiving approval, Novo Nordisk’s weight-loss drug has made a big splash, as the No. 3 most-seen ad from June 3-25, according to our data. Along with nearly 2 billion household TV ad impressions, the spot also had more est. TV spend against it than any other ad. Check out more iSpot insights at The Wall Street Journal: https://lnkd.in/gPANudmC
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“A lot of advertisers have adopted exact-ad measurement and have been using our system for arbitrage, not just in sports, but in other areas. The smarter ones are already arbitraging and there's likely more arbitrage coming.” iSpot's Sean Muller and David Coletti talked to Ad Age about how brands, leagues, and rights holders can benefit from modern media measurement. https://lnkd.in/gYkZ4e_P
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Happy Pride Month! At iSpot, we stand proudly with the LGBTQ+ community. In the world of advertising, representation matters. We are committed to fostering an inclusive TV landscape where every voice is heard. By ensuring diverse perspectives are included, we not only drive business but also meaningful change.
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Accounting for the unique audience consumption dynamics, sports viewership benefits greatly from second-by-second measurement precision. Download our research report to access exclusive research on advanced sports measurement that enables brands, agencies, and rights holders to make more informed decisions: https://lnkd.in/epP2xNxH With over two decades of experience at Disney/ESPN, David Coletti, VP of Sports Insights & Strategy at iSpot, brings valuable expertise to this analysis. Hear directly from Dave on key findings shaping the future of precise sports measurement.
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Acura puts its Summer of Performance event in drive with an energetic new ad. Check out more iSpot insights on today's hottest TV spots at Ad Age: https://lnkd.in/g5gr73AF
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CTV ad investments are soaring — and so is the need for comprehensive CTV measurement. That's why we're excited to expand our partnership with Yahoo Advertising 🤝 Yahoo DSP now offers new enhancements to more effectively measure and optimize CTV campaigns using iSpot measurement! https://lnkd.in/gwF9k6vN
Yahoo DSP expands CTV measurement suite
https://advanced-television.com
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What an incredible week at #CannesLions! iSpot leadership participated in insightful conversations, hosted lively happy hours, and connected with advertising leaders at our Cooling Kiosk. Thank you to our incredible partners, including MediaLink, Brand Innovators, Los Angeles Times, TikTok, Publicis Sport & Entertainment, Front Office Sports, Fabric Media and Coalition for Innovative Media Measurement (CIMM), for helping us make Cannes 2024 unforgettable and inspiring! Highlights of our discussions and activations: - Founder and CEO, Sean Muller was interviewed by Evan Shapīro on the great unification of video and led 'The Big US Currency Debate' with measurement leaders Deirdre Thomas, Mainak Mazumdar, and Lisa Giacosa at the CIMM Summit. - Chief Commercial Officer, Mark Myers led three sessions at the Brand Innovators Marketing Summit featuring Code and Theory, JPMorganChase, Mazda North American Operations, and 7-Eleven. - EVP of Media Partnerships, Stuart Schwartzapfel spoke at TikTok's partner POV interview, "Future of Sports," with NBCUniversal and TikTok, and at Brand Innovators with Influential, GSTV, Adomni, and TikTok. - Chief Research Officer, Leslie Wood represented iSpot at the Circana & SEEHER panel, "Turbo-Charging Sales Through Gender Equitable Advertising." - iSpot cohosted a vibrant happy hour with Los Angeles Times and Brand Innovators, and celebrated our partnership with LinkedIn at La Terrasse Du Gray with customers, partners, and industry trailblazers. This week has been a testament to the power of collaboration and innovation in shaping the future of media and advertising.
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