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Today at 2pm ET/11am PT: Jon Giegengack will be joining Colin Dixon and Tracy Swedlow on TVOT Connect! It is a common belief that sports are one genre of content that continues to drive passion and demand. We will explore how fans and consumers value sports—including sports-adjacent content. We will also discuss sports fandom vis-a-vis consumption platforms, and address such questions as: ▪ How “sticky” is exclusive content on a platform for subscribers’ or viewers’ retention or acquisition? ▪ Does it differ by major US sports? ▪ Does fragmentation impact the overall fan experience? ▪ And what is the potential impact of Spulu, the controversial proposed sports streaming service from The Walt Disney Company, Fox Corporation, and Warner Bros. Discovery? Join us via the link below ⤵ and for more data on the evolution of sports media, subscribe to Hub Intel https://lnkd.in/ecBGHFHg.

The ESPN/Penn deal ushers in a new era, already underway for quite some time, in sports media. Some viewers will express disdain toward recent industry developments, but the influence of sports betting companies on media brands is written in permanent ink. Money talks after all. Plus, many audiences strongly desire additional action in their sports viewership. It raises engagement. It bolsters time spent. And it significantly enhances overall interest, even in a random Hawaii football game kicking off at midnight EST. Yes, there's always the Hawaii game. Fantasy paved the way years ago. It was mocked for over a decade before flowing down the mainstream. The inundation of spreads/totals/props will, at first, turn some off, but eventually their infusion into game coverage will become comfortably familiar. No more tongue-in-cheek references need apply. Most exciting for voices like this balding blatherer, expect more content initiatives in short order. It's a glorious time for the business. Upward. Onward. #sportsbetting #sportsmedia #sportsbusiness

Even as consulting firm Deloitte predicted some global trends in the TMT sector for 2024, highlighting that women’s elite sports stand to gain in terms of revenue and broadcast airtime, it added that the media sector would have to put profitability and growth into correct perspectives... Read More At:- https://lnkd.in/dxRZZXzY #globaltrends #tmtsector #sports #revenue #broadcast #mediasector #growth #news #media #newsupdate #newsfeed #newsflash

I’m convinced most teams, broadcasters and brands could increase fan engagement by doing one simple thing. Listening. Not just hearing what existing fans and audiences have to say But listening to what they find value in. Once you start doing this, the opportunities for effective fan engagement begin to seem a lot clearer. #sportsbiz #sportsindustry #fanengagement

The Power of Storytelling in Sports: Weaving Stories into the Fabric of Sports Entertainment 🎮 🕹️ Following an inspired post from our CCO, Chris Ebeling, we’ve taken the time to explore why stories should play a vital role in sports entertainment. "As we all know, stories can evoke intense emotions, ignite our imaginations, and immerse us in compelling narratives. Whether we’re watching a movie, reading a book or watching a sports game, the power of storytelling captivates us. By weaving abstract concepts into sports entertainment, a new layer is added for fans — making the rules, gameplay and community activity relatable and easy to grasp. Ultimately, stories possess the power to help us understand the world around us." By harnessing the power of storytelling in our sports omniverse, we can speak to fans anywhere in the world to sing the unsung stories of everyone, everywhere. Read the article to find out more👇 https://lnkd.in/gT-XhHDc

Warner Bros. Discovery Sports and CNN International are creating a marketplace for sports and political ad dollars. Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. Read more: https://buff.ly/4baN6aQ

Exciting Times Ahead for NBA Fans! 🏀 Rumor has it that NBCUniversal is eyeing the NBA broadcasting rights currently held by TNT. If this deal goes through, it could shake up the sports broadcasting landscape significantly. Here are a few possible effects this move could have on social and marketing: 1️⃣ Increased Competition: With NBC entering the scene, we can expect increased competition between networks for viewership. This could lead to improved coverage, innovative content, and better viewing experiences for NBA fans. 2️⃣ Content Innovation: NBC might introduce new and innovative ways to engage NBA fans, such as interactive viewing experiences, behind-the-scenes content, and exclusive interviews. This could open up new opportunities for brands to engage with their target audience. Let's not forget the iconic theme music that many considered to be the greatest entrance to a live sports broadcasting telecast of all time. 3️⃣ Shift in Marketing Strategies: Brands currently associated with TNT's NBA coverage might need to reassess their marketing strategies if the broadcasting rights move to NBC. This could mean new sponsorship opportunities, advertising platforms, and brand partnerships — one of them to keep a eye on is the collaboration of their flagship streaming app Peacock teaming up with the League Pass to air re-runs of games that was previously on schedule as well as other content. 4️⃣ Impact on Social Media Engagement: A change in broadcasting rights could also affect how fans engage with the NBA on social media. NBC might leverage its platforms to create more buzz around games, players, and events, leading to increased social media engagement. #Brand #Marketing #Streaming #Innovation #TV #Streaming #SocialMediaMarketing #SocialMediaCollaboration

We are not even at the halfway point of Q1 and already a major #media announcement from the #sports world. I'm very curious to see how this plays out (as a sports fan, one frustration I have is the fragmentation of sports rights across different services and apps). A few major questions that I've seen raised: 1. No NBC which means limited football rights (I mean proper football). Regulatory reasons? Will CBS's absence limit March Madness inclusion? 2. Sports rights have historically been sold in deals in which the first-degree financial impact is often negative and the buyer used second-degree impact to justify the deal (see YT/Google and its recent Sunday Ticket deal). How will that play into this? Is the idea that sharing the rights across multiple services allows for a larger audience and therefore a higher value associated with these rights? Is that a valid assumption? 3. Even if a great idea on paper, anyone who worked at Hulu can speak to how hard it is to successfully run a JV when the owners are also competitors. Finding the right CEO is going to be critical to making this a success. 4. Why not do the same for streaming? Allow users to access Max, Disney+, and other studio content all in one app and one subscription. Very interesting times. https://lnkd.in/ggwNcH4u

Netflix Lands Knockout Punch with Tyson-Paul Exhibition. 🥊 Netflix's decision to broadcast the Jake Paul vs. Mike Tyson exhibition bout this summer is a strategic masterstroke. It perfectly aligns with their "sports adjacent" content strategy, bypassing the exorbitant costs of traditional live sports rights. While the 58-year-old Tyson versus the 27-year-old Paul might not be a competitive fight, it's a guaranteed viewership draw. Netflix understands this and leverages it to their advantage. Instead of competing in the bidding wars for major leagues, Netflix is building a loyal sports fan base through engaging documentaries (like "Drive to Survive" and "Full Swing"), docu-series (think "David Beckham" and "Untold"), and innovative live events ("Netflix Cup" and "Netflix Slam"). This targeted approach has a clear advantage. Netflix remains the only profitable streaming service, boasting an industry-low churn rate (around 2% compared to the 4-8% range for competitors). The Tyson-Paul fight further strengthens their position as a one-stop shop for sports entertainment, even without traditional live sports licenses. 💰 #sports #sportsbiz #PR #publicrelations #comms #communications #marketingstrategies