605 | an iSpot company

We’re excited to announce 605 | an iSpot company has been acquired by iSpot.tv! iSpot and 605 combine best-in-class technology and services designed with a similar mission and singular focus: to help buy and sell side prove effectiveness of TV advertising. The deal creates incredible synergies that will help advance the entire TV advertising ecosystem. Read all about this news here: https://lnkd.in/gs_zzXRx

Last week, we joined #ARF's 2023 #Analytics & #Attribution Accelerator where our GVP of Client Data Science, Lindsey Woodland, PhD, shared the stage with our client and dear friend from General Motors, Juan Solana, discussing "Modern Attribution: Necessity Is The Mother Of Invention." When every KPI is important, where do we focus? During this panel discussion, #605 and General Motors discussed how our attribution solutions inform decisions & quantify investment for GM's campaign planning strategies and which KPI to focus on when quantifying ROI. Learn more about these solutions here: https://lnkd.in/ez-wbZhH

We're thrilled to attend CIMM's 12th Annual #Converged #TV #Data Summit in #NYC today and tomorrow! This flagship event brings together top advertising, media, and research executives as they discuss the most recent innovations in the industry's history. If you're there, be sure to check out the "#AdPods, #Impressions & Monetizing Indie #Streaming" Panel today where iSpot.tv's EVP of Media Partnerships, Stuart Schwartzapfel, will be uncovering how the measurement landscape might need to evolve to better support a robust "indie" ad marketplace. We can't wait to see you there! Coalition for Innovative Media Measurement (CIMM) https://lnkd.in/eNXmP8Wz

Next week, our team will be at Cynopsis’ Big TV Conference hearing all about actionable solutions for topics like data fragmentation, measurement or the bigger picture (sustainability, quiet quitting) and more. Thought leaders from across the industry will share cutting-edge strategies for achieving, maintaining and measuring success. We'll see you there! https://lnkd.in/dKJEsCZg

#ICYMI A huge thank you to one of our trusted data partners, Experian, for hosting Daniel Hickox, our VP of Technical Partnerships & Integrations, on their recent #AskTheExpert series chatting about #Converged #TV and #Attribution with Christopher Feo, SVP of Sales & Partnerships at Experian! Read the blog post or watch the full Q&A discussion here ➜ https://lnkd.in/gv46wNeA

Next Tuesday, we'll be joining some of the strongest visionaries and most successful leaders across the landscape from #TV, #Streaming, and beyond at this year's #NYCTVWeek Next TV Summit. We're looking forward to all of the honest dialogues touching on the latest trends, challenging predictive models, success stories, and insights on continued navigation through the greatest expansion and competition that industry professionals and content creators have ever experienced. Let us know if you'll be there!

#ICYMI! Each month our team compiles all the latest 605 news, updates, industry insights, announcements, and much more! Visit our website, sign up for our monthly newsletter, and stay in the know! https://605.tv/

According to Xandr, 66% of US advertisers seek data that ties to lower-funnel metrics and trusted consumer identity data to draw deeper insights, and our clients are right up there with them. Since day one, our mission has been to provide the best-in-class data through our attribution solutions. We've proven to be successful and gained a roster of clients who continue to lean on these solutions. Learn more about our powerful industry partnership: https://605.tv/partners/

We're thrilled to announce that a handful of our 605 team members have joined #ARF Council Committees this year! Through these Council Committees, our team will have the opportunity to advance thinking by sharing ideas, knowledge, and experience with other industry leaders on different topics. Shoutout to Alex Freed, Dan Hickox, Adam Waszczack, Michael Inkles, Janine Solazzo, and Paula Chen as one of our Young Pros this year! Keep up the great work, and continue to inspire others with your dedication and passion! #Data #Measurement #Attribution #Collaboration #Crossplatform #Analytics #DataModeling

#ICYMI our latest IMP4CT product features provide our clients with more ways to analyze always-on attribution insights. With two new features added, we are one of the first measurement and attribution providers in the industry to introduce complex outcomes, frequency breakouts and the option to select equivalized ad spots with the click of a button. Why it matters for your campaigns: 1. Complex outcomes enable you to quantify campaign performance directly to multiple outcomes such as sales metrics like incremental and total sales amounts. 2. Equivalized ad spots let you accurately attribute campaign metrics, since most commercial units are 30 seconds long it is normal to report and calculate audience impressions on commercials in terms of 30-seconds. Learn more about our products here: 605.tv