Code and Theory

For one of Amazon’s biggest press, marketing and technology events of the year, they turned to Code and Theory to design and execute an entire visual ecosystem for its suite of products. See how we partnered on Amazon unBoxed – Amazon Ads’ annual flagship product launch event: https://lnkd.in/gSTyS-Jb

The Association of National Advertisers named us B2B Agency of the Year. Here's how our team of 50% creatives and 50% engineers are revolutionizing the B2B landscape. https://lnkd.in/gaYxniw2

Anzu.io CEO and Co-founder Itamar Benedy calls gaming “the last media frontier.” As games become more immersive, they offer a fresh opportunity for marketers willing to work with the genre’s unique format. Benedy joined Code and Theory Chief Creative Officer Craig Elimeliah and Stagwell Vice Chairman David Sable to discuss how companies can rise to this new challenge. View it now: https://lnkd.in/guX_FT6S

🗞 The latest DECODE has arrived! In this week's edition: why tech giants are opting for smaller language models and which words give away your AI-generated text. Plus, long-form AI video platforms are shaking up the industry. Get up to speed ⤵

AI, VR, game-changing apps and internet-breaking innovation—The Drum Awards recognize big thinkers and bold moves. This year’s trailblazers will need to impress Code and Theory’s Stacy Tarver Patterson, who is serving on the 2024 Digital Experience Jury. Congrats, Stacy! https://lnkd.in/g-eCG4FV #thedrumawards

"In this age of fragmented media, cutting through the noise requires telling a good story and finding the heart and humanity in our messages." Director of Content Production and Operations Sarah Ko shares the importance of experimentation, why the energy of the Big Apple inspires her and how brands and creatives can tell more compelling stories. Read the Q&A ➡️ https://lnkd.in/gxpnDccV

The vote is in your hands! People’s choice voting in Creativepool closes in ONE day. Head to the site to vote now and a huge congratulations to our clients Volvo Trucks and Amazon Ads! https://lnkd.in/gDreTyJE

“Brands need to experiment. They need to be uncomfortable. They need to take leaps of faith.” Kettle Executive Creative Director camille imbert shares why companies should seek out creative partners for timeless work that resonates. Watch now ⤵️

"Ultimately, data is going to feed everything and become the thing we’re molding into beautiful expressions," says Code and Theory Chief Creative Officer Craig Elimeliah. He joined The Drum’s Lynn Lester to discuss why creatives need a strong understanding of data and his love for creativity and craft. View it now: https://lnkd.in/g57MtxJC

"Our job is to build new ways for our clients to get to market so that they can deliver better results, but do that in an easy way,” says Chief Technology Officer Dave DiCamillo. Explore how Code and Theory and Lokalise power reliable and seamless localization experiences at scale.