Infillion

⭐ It's time to elevate your #CannesLions experience at the Infillion Café! 🥂 We are returning to the Croisette with the #InfillionCafé space at the Mondrian Cannes, and we’d love you to join us for a drink, a meeting with our team, or an invigorating afternoon of industry dialogue. We'll be updating this page with speaker and event updates so make sure to RSVP to let us know that we'll see you in Cannes: https://bit.ly/3UrZUlY #TrueX #InfillionatCannes #MediaMath #Instadium #CannesLions2024

Real talk: How many browser tabs do you have open right now? Are they vying for your attention like advertisements on various platforms? Our latest report, "Eyes Wide Shut: Traversing the Attention Spectrum," dives deep into the intricate dance of attention in today's digital landscape. Discover why multitasking is killing productivity and how advertisers can cut through the noise to capture genuine, meaningful attention. After all, attention isn't just about being seen; it's about being noticed. Learn how to elevate your ad strategies to deliver premium experiential attention and transform audience interactions. 📈 Read the full report: https://bit.ly/ExperiAtt #Infillion #AttentionEconomy #AdTech #advertising #engagement

Attention measurement isn't just about capturing eyes; it's about capturing minds in meaningful ways. "Our focus should be on maintaining the quality of media to truly gauge the effectiveness of our creative strategies," states Marc Guldimann in our recent thought-provoking piece, "Untangling the Reality of Attention Measurement." 📈 With contributions from industry experts Sophie Kelly, Soren Godfrey, Marc Guldimann, and Laurel Rossi expertly weaved together by Caroline McCarthy at Cannes Lions this year, this article is an educational cornerstone for anyone involved in planning and executing ad campaigns. If you're striving for sustainable success metrics in advertising make sure to read/share this pivotal piece: 🔗 https://bit.ly/Att_Meas #CannesLions2024 #Attention #InfillionAtCannes #Media #Engagement

Last year at Cannes, MediaMath was on the verge of bankruptcy. This year, thanks to Infillion's acquisition and integration, the story is one of revival, growth, and a new story to tell. Infillion CMO Laurel Rossi shared this transformative journey on the latest episode of AdExchanger Talks. She highlighted the significant strides we’ve made since acquiring MediaMath’s assets last August, bringing back essential talent and reactivating key partnerships. The human element of this integration has been pivotal, with over 60 former MediaMath employees rejoining the team, and this number continues to grow. Discover the full story of our transformation and future vision. Listen to Laurel’s insights on the latest episode of AdExchanger Talks: https://lnkd.in/edc53nyh #Infillion #MediaMath #CannesLions2024 #AdTech #AdExchangerTalks

"Programmatic" shouldn't be a dirty word for creatives. No, really, hear us out. We're reflecting on an insightful panel we hosted at the Cannes Lions International Festival of Creativity. The session, "Why Programmatic Shouldn’t Be a Dirty Word For Creatives," brought together thought leaders from across the digital advertising spectrum to tackle one of the most pressing issues in our industry today. Our esteemed panelists—Sinead Fox from Bain & Company, Marcos Escalante from Infillion, Dave Kersey from GSD&M, Pirouz Nilforoush from inPowered AI, and Cynthia Clevenger from Tubi—engaged in a dynamic conversation about programmatic advertising. They addressed key questions such as: 🎯 Is it fear of programmatic? 🎯 Is it a lack of education? 🎯 How can we better communicate its success stories and benefits? 📖 Read the full blog recap here: https://bit.ly/ProgXInfil #CannesLions #ProgrammaticAdvertising #CreativeTech #AdTech #InfillionAtCannes

The way fans consume sports is changing rapidly (think Gen Z and "sports-adjacent content"). Advertisers need to adapt! Our latest blog post explores key trends discussed by our "The New Sports Fan: How Brands Can Reach Today's Sports Audiences" panel at last months's Cannes Lions! If you missed this discussion at Cannes, read the full blog post for insights and a full recap: https://lnkd.in/endy_K4G #CannesLions2024 #InfillionAtCannes #sportsmarketing #fandom #genz

Last year at Cannes, MediaMath was on the verge of bankruptcy. This year, thanks to Infillion's acquisition and integration, the story is one of revival, growth, and a new story to tell. Infillion CMO Laurel Rossi shared this transformative journey on the latest episode of AdExchanger Talks. She highlighted the significant strides we’ve made since acquiring MediaMath’s assets last August, bringing back essential talent and reactivating key partnerships. The human element of this integration has been pivotal, with over 60 former MediaMath employees rejoining the team, and this number continues to grow. Discover the full story of our transformation and future vision. Listen to Laurel’s insights on the latest episode of AdExchanger Talks: https://lnkd.in/edc53nyh #Infillion #MediaMath #CannesLions2024 #AdTech #AdExchangerTalks

Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention

Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention

Reliving the magic of Cannes 2024! 🌟A huge shoutout to our incredible CEO & Founder, Sheila Marmon and our dynamic COO/CTO, Navarrow Wright for proudly repping Team Mirror Digital. We'd also love to thank our wonderful partners at Infillion and TheAList for making this an unforgettable experience! Here’s to more groundbreaking moments, continued conversations, and endless inspiration! 🎬✨ Catch some of our highlights in our recap video! 🎥🍿 #Cannes2024 #MirrorDigital #Leadership #Innovation #Recap #Memories #Inspiration #throwbackthursday