We had a fantastic time at the LVIMA - The Las Vegas Innovation Marketing Association Digital Technology & Planning Day last week! During the event, Nexxen's own Kent Nguyen had the chance to sit down for a fireside chat with Todd Yu from Curaleaf to discuss emerging audience strategies and the future of media decision-making for Las Vegas brands.
Nexxen
Advertising Services
New York, NY 8,120 followers
The flexible, unified platform empowering growth wherever you stand in the media ecosystem.
About us
One platform. Endless opportunities. Our true full-stack solution, comprised of a demand- and sell-side platform, a data management platform and creative capabilities, uniquely brings buyers and sellers closer together while enhancing their performance and efficiency across the linear, CTV and digital ecosystem.
- Website
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https://www.nexxen.com
External link for Nexxen
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
1177 6th Ave
New York, NY 10036, US
Employees at Nexxen
Updates
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Women’s sports are not just capturing attention, they’re also bringing in ad dollars. Nexxen’s CSO, Kenneth Suh, delves into the value of this premium inventory in Front Office Sports. Check out the full article to learn more about what this pivotal shift means for the wider streaming and sports industries. https://bit.ly/4fjZoQu
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As the U.S. election heats up, Nexxen is thrilled to be launching a variety of new tools and partnerships for political advertising, from our Political Dashboard (powered by Nexxen Discovery) to our audience partnership with Proximic by Comscore. For more on how this offering is helping strengthen and transform campaign ad strategies, read the latest from Marty Swant in Digiday today! https://lnkd.in/g4TPQ7bb
Nexxen adds CTV tools to tap into political ad market growth
digiday.com
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As the preferred SSP for global LGBTQ+ streaming network Revry, Nexxen’s self-serve technology has helped them drive YoY PG/PMP revenue growth and enabled advertisers to tap into their first-party data. Learn how! http://nexn.us/IdV
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We're excited to share that Nexxen has been shortlisted for 'Best CTV Campaign,' with partners Initiative and Amazon, at VideoWeek's European Video Awards. Congratulations to the nominees across categories — we're proud to be in your company! https://lnkd.in/eED9buKJ
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Unlock the secrets to navigating the dynamic Australian sports market with Nexxen’s all-encompassing Sports Industry Playbook. Dive into key market trends, understand consumer behaviour on websites, and uncover TV viewing patterns. This report is your essential guide to staying ahead in the ever-evolving sports industry. 👉 Download the full report: https://lnkd.in/geH9ce48
Download Nexxen's Sports Industry Playbook
pages.nexxen.com
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The ultimate collaboration leads to impressive conversions! See how Nexxen Studio, Say It Now, and Troy-Bilt's agency Marcus Thomas LLC used voice-to-action for this innovative campaign. http://nexn.us/Cs0
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Bupa, and their media agency, Atomic 212º, have partnered with Nexxen in Australia to drive powerful results! By leveraging Nexxen’s exclusive VIDAA ACR data, Bupa effectively maximised their ad spend and reach through custom TV viewership audience segments and cross-screen measurement. Read the case study on Mi3Australia: https://lnkd.in/g-k3PBUm
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This month we spoke with Danielle Wolf, Director of Sales, West Coast. Danielle took us through her advertising career journey from media agencies to Nexxen, her most prized wins, and what she does in her free time. https://bit.ly/4bCkyGu
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