Infillion’s Post

⭐ It's time to elevate your #CannesLions experience at the Infillion Café! 🥂 We are returning to the Croisette with the #InfillionCafé space at the Mondrian Cannes, and we’d love you to join us for a drink, a meeting with our team, or an invigorating afternoon of industry dialogue. We'll be updating this page with speaker and event updates so make sure to RSVP to let us know that we'll see you in Cannes: https://bit.ly/3UrZUlY #TrueX #InfillionatCannes #MediaMath #Instadium #CannesLions2024

As summer sets in, it's the perfect time to kickstart your holiday planning! Today's shoppers are empowered, digitally savvy, socially engaged, and cost-conscious. With Americans spending more than $964 billion last year, getting in front of these shoppers early and consistently is key. 📈💡 Infillion is here to help you connect with these savvy shoppers. Check out our holiday insights where you’ll find: 🔑 Key shopping trends from 2023 that will shape the 2024 season 🛍️ 4 unique audience types from our in-house research, ready to activate today 💡 Innovative solutions and creative strategies to get in front of shoppers Let us help you curate your campaign, check it twice, and make sure it delivers to audiences that suffice. ✅ 🎁 Unwrap the insights: https://bit.ly/3WBAHYL #HolidayShopping #RetailInsights #ShopperInsights #MarketingStrategy #Infillion

The Jury is in for this year's OMMA Awards, and we are thrilled to announce that Michael Colella, SVP, Executive Producer, Creative Studio, Infillion has been selected as a judge! Now in their 20th year, the OMMA Awards celebrate excellence in Online Media, Marketing, and Advertising with 37 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Big congratulations to Michael, and all of the top creative minds selected as a judge for this year's prestigious awards! 🎉 #Infillion #OMMAAwards #Creatormarketing #Media #Advertising

What Live Sports Strategy is Best For Your Brand?🏅 As the 2024 Olympic Games in Paris draw near, the world of live sports advertising is heating up! For the first time, every event will be streaming live on Peacock, offering unparalleled opportunities for visibility, engagement, and brand growth. In our latest blog, Nikki Koppers dives into how brands can craft an Olympic-caliber advertising strategy by focusing on the fundamentals and tailoring their approach to the unique dynamics of each sport, stadium, and audience. 🌐 Read the full blog here: https://bit.ly/OlyInSta #Infillion #LiveSports #Olympics2024 #BrandGrowth #InStadium

We hope your summer is off to a great start! 🌞 Whether or not you joined us on the Croisette for #CannesLions, we're excited to bring you a complete recap of the insights and discussions held at the Infillion Café. This year's programming was rich with knowledge tailored for the advertising industry. Dive into detailed discussions on topics ranging from the realities of attention measurement to the importance of diversity both behind and in front of the camera. 🔗 Explore all our Cannes insights here: https://bit.ly/infil_blog Highlights include: 🔍 Untangling the Reality of Attention Measurement 🏈 How Advertisers Can Keep Up With Sports Fans 🎨 Bridging the Gap Between Creative and Programmatic 🐻 The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign And more on inclusion and collaboration in the ad industry! We extend a massive thank you to our fantastic partners who made these discussions possible! #CannesLions2024 #Advertising #InfillionAtCannes #AdTech #DiversityInMedia #Creative

Real talk: How many browser tabs do you have open right now? Are they vying for your attention like advertisements on various platforms? Our latest report, "Eyes Wide Shut: Traversing the Attention Spectrum," dives deep into the intricate dance of attention in today's digital landscape. Discover why multitasking is killing productivity and how advertisers can cut through the noise to capture genuine, meaningful attention. After all, attention isn't just about being seen; it's about being noticed. Learn how to elevate your ad strategies to deliver premium experiential attention and transform audience interactions. 📈 Read the full report: https://bit.ly/ExperiAtt #Infillion #AttentionEconomy #AdTech #advertising #engagement