The way fans consume sports is changing rapidly (think Gen Z and "sports-adjacent content"). Advertisers need to adapt! Our latest blog post explores key trends discussed by our "The New Sports Fan: How Brands Can Reach Today's Sports Audiences" panel at last months's Cannes Lions! If you missed this discussion at Cannes, read the full blog post for insights and a full recap: https://lnkd.in/endy_K4G #CannesLions2024 #InfillionAtCannes #sportsmarketing #fandom #genz
I loved Michael Colella's point: "Young fans are watching something [on TV] and on their phone at the same time, merging multiple pieces of sports media in real time." As a sports fan, I can totally relate to this. It’s incredible how tech has changed the way we experience games, from live tweets to highlight reels on social media. It makes being a fan even more engaging and interactive.
People l Culture l Diversity l Strategy
3wGrace Teng nailed it with her insight: "From a media perspective, spending has been up for all sports, even though viewership appears a little bit smaller because sports consumption is more spread out." I see this fragmentation of media consumption as a tremendous opportunity- It’s all about identifying and leveraging the right touch points to engage diverse audiences across multiple platforms effectively.