Today we celebrate freedom with friends, family, and fireworks. Happy Fourth of July from everyone at Comcast Advertising! 🇺🇸 🎇 #IndependenceDay #Happy4th
Comcast Advertising
Advertising Services
Philadelphia, PA 8,922 followers
Redefining the Future of TV. Follow Effectv and FreeWheel for more.
About us
About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit www.comcastadvertising.com to learn more.
- Website
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http://www.comcastadvertising.com
External link for Comcast Advertising
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Public Company
Locations
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Primary
Get directions
1701 JFK Boulevard
Philadelphia, PA 19103, US
Employees at Comcast Advertising
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Terra Walker
Sr. Director Social Media and Talent Brand Marketing at Comcast Advertising // Growing Brand Awareness ⦿ Filling the Talent Pipeline ⦿ Employee…
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Russell Martinez
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Stephanie Ruys, SPHR, MA
Global HR Consultant ☀️| Developing Leaders 💪| Insights and DiSC Certified✨
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Maria Ceravolo
Updates
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Join us in congratulating James Rooke, President, Comcast Advertising, for being named one of Cablefax’s 100! James is being recognized for his ground-breaking initiatives that drove change across our company, including his leadership with FreeWheel and Effectv. We couldn't be prouder to have such a great leader during these transformative times in the advertising industry.
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We’re honored to announce that Comcast NBCUniversal has been recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc), placing 11th overall! 🎉 Thank you to our employees and leaders for their ongoing efforts to foster a culture where everyone feels supported, embraced and heard. Learn more here: https://lnkd.in/gQbxQu78
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"How a company categorizes its benefits matters. We needed fertility support, so we automatically qualified for Comcast benefits because it is fertility coverage." - Jess Stubbs, Senior Director, Customer Experience Operations, Comcast Advertising 🌈 For same-sex couples like Jess and her wife Abby, it's important how a company words those benefits to be inclusive. Read about Jess and her wife's experience having their second baby through the fertility process: https://lnkd.in/eJ8Ewje3
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Pooja Midha with The Drum at Cannes Lions last week: advertising on live sports content is an incredible opportunity for brands of any size. #CannesLions2024
38% of sports viewers say they enjoy watching sports live on TV because they are an “integral part” of their social life. Effectv GM, Pooja Midha sharing the importance of live sports for connectivity, engagement and attention. In partnership with FreeWheel #TheDrumatCannes
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FreeWheel's Mark McKee with The Drum at #CannesLions
FreeWheel’s general manager, Mark McKee, discusses how having the most direct connection is the most powerful way to engage with a consumer. In partnership with FreeWheel #TheDrumatCannes
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This was such an incredible session earlier this week diving into the unique power of live content to connect with audiences. #CannesLions
Throwing it back to Tuesday afternoon at the FreeWheel Beach when we welcomed a fantastic lineup of speakers to the stage to talk about ‘The Power of Live’. From broadcasters and brands to Olympians and icons across the world of news, entertainment & sports - it really was the place to be. After all, you’re only live once! #FreeWheelCannes #CannesLions
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Today we honor and celebrate the freedom, resilience, and rich heritage of the black community. #Juneteenth serves as a powerful reminder of the importance of freedom and equality. Let's take this opportunity to educate ourselves and empower each other.
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Great to be at #CannesLions2024 with our friends at Ampersand!
#AmpsInCannes24 has arrived! We're ready for a great week with clients, partners and industry peers. This week we will be talking a lot about our addressable solutions. If you're on the ground at Cannes Lions International Festival of Creativity and need a reminder on our addressable scale…just look up and towards the Palais! And if you need to beat the heat, don’t miss our mobile poptail cart. Though our addressable household footprint holds 75% of the US market, our poptails are only 5% alcohol (non-alcoholic flavors also included!). #MovingTVForward
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"The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data." -- Larry Allen, VP & GM, Data and Addressable Enablement, at the Nielsen Insight Studio at #CannesLions2024
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