Comcast Advertising’s Post

Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is leading the way in #addressable advertising. "Because we have over 90% match rate to the home, which is truly our superpower, we are able to be very precise in our targeting, and that allows the buy-side to have confidence when they come to us, that their dollars will be placed where they know they will reach their marketing KPIs... We love to see the growth in marketers who are adopting addressable -- that's something that has changed massively since I joined Comcast." Watch the whole conversation filmed at the FreeWheel Beach at Cannes Lions: https://lnkd.in/eSzV8kW6

Today we celebrate freedom with friends, family, and fireworks. Happy Fourth of July from everyone at Comcast Advertising! 🇺🇸 🎇 #IndependenceDay #Happy4th

Join us in congratulating James Rooke, President, Comcast Advertising, for being named one of Cablefax’s 100! James is being recognized for his ground-breaking initiatives that drove change across our company, including his leadership with FreeWheel and Effectv. We couldn't be prouder to have such a great leader during these transformative times in the advertising industry.

We’re honored to announce that Comcast NBCUniversal has been recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc), placing 11th overall! 🎉 Thank you to our employees and leaders for their ongoing efforts to foster a culture where everyone feels supported, embraced and heard. Learn more here: https://lnkd.in/gQbxQu78

"How a company categorizes its benefits matters. We needed fertility support, so we automatically qualified for Comcast benefits because it is fertility coverage." - Jess Stubbs, Senior Director, Customer Experience Operations, Comcast Advertising 🌈 For same-sex couples like Jess and her wife Abby, it's important how a company words those benefits to be inclusive. Read about Jess and her wife's experience having their second baby through the fertility process: https://lnkd.in/eJ8Ewje3

Pooja Midha with The Drum at Cannes Lions last week: advertising on live sports content is an incredible opportunity for brands of any size. #CannesLions2024

FreeWheel's Mark McKee with The Drum at #CannesLions

This was such an incredible session earlier this week diving into the unique power of live content to connect with audiences. #CannesLions

Great to be at #CannesLions2024 with our friends at Ampersand!