We’re honored to announce that Comcast NBCUniversal has been recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc), placing 11th overall! 🎉 Thank you to our employees and leaders for their ongoing efforts to foster a culture where everyone feels supported, embraced and heard. Learn more here: https://lnkd.in/gQbxQu78
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Melanie Hamilton, SVP, Enterprise Sales at Comcast Advertising, sat down with Jack Myers from MediaVillage.org to discuss how Comcast Advertising is leading the way in #addressable advertising. "Because we have over 90% match rate to the home, which is truly our superpower, we are able to be very precise in our targeting, and that allows the buy-side to have confidence when they come to us, that their dollars will be placed where they know they will reach their marketing KPIs... We love to see the growth in marketers who are adopting addressable -- that's something that has changed massively since I joined Comcast." Watch the whole conversation filmed at the FreeWheel Beach at Cannes Lions: https://lnkd.in/eSzV8kW6
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Today we celebrate freedom with friends, family, and fireworks. Happy Fourth of July from everyone at Comcast Advertising! 🇺🇸 🎇 #IndependenceDay #Happy4th
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Join us in congratulating James Rooke, President, Comcast Advertising, for being named one of Cablefax’s 100! James is being recognized for his ground-breaking initiatives that drove change across our company, including his leadership with FreeWheel and Effectv. We couldn't be prouder to have such a great leader during these transformative times in the advertising industry.
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"How a company categorizes its benefits matters. We needed fertility support, so we automatically qualified for Comcast benefits because it is fertility coverage." - Jess Stubbs, Senior Director, Customer Experience Operations, Comcast Advertising 🌈 For same-sex couples like Jess and her wife Abby, it's important how a company words those benefits to be inclusive. Read about Jess and her wife's experience having their second baby through the fertility process: https://lnkd.in/eJ8Ewje3
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Pooja Midha with The Drum at Cannes Lions last week: advertising on live sports content is an incredible opportunity for brands of any size. #CannesLions2024
38% of sports viewers say they enjoy watching sports live on TV because they are an “integral part” of their social life. Effectv GM, Pooja Midha sharing the importance of live sports for connectivity, engagement and attention. In partnership with FreeWheel #TheDrumatCannes
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FreeWheel's Mark McKee with The Drum at #CannesLions
FreeWheel’s general manager, Mark McKee, discusses how having the most direct connection is the most powerful way to engage with a consumer. In partnership with FreeWheel #TheDrumatCannes
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This was such an incredible session earlier this week diving into the unique power of live content to connect with audiences. #CannesLions
Throwing it back to Tuesday afternoon at the FreeWheel Beach when we welcomed a fantastic lineup of speakers to the stage to talk about ‘The Power of Live’. From broadcasters and brands to Olympians and icons across the world of news, entertainment & sports - it really was the place to be. After all, you’re only live once! #FreeWheelCannes #CannesLions
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Today we honor and celebrate the freedom, resilience, and rich heritage of the black community. #Juneteenth serves as a powerful reminder of the importance of freedom and equality. Let's take this opportunity to educate ourselves and empower each other.
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Great to be at #CannesLions2024 with our friends at Ampersand!
#AmpsInCannes24 has arrived! We're ready for a great week with clients, partners and industry peers. This week we will be talking a lot about our addressable solutions. If you're on the ground at Cannes Lions International Festival of Creativity and need a reminder on our addressable scale…just look up and towards the Palais! And if you need to beat the heat, don’t miss our mobile poptail cart. Though our addressable household footprint holds 75% of the US market, our poptails are only 5% alcohol (non-alcoholic flavors also included!). #MovingTVForward
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