Effectv

This summer, the world comes together in the city of lights to watch the greatest athletes shine. Contact us to discuss how Effectv can help The Paris 2024 Olympic Games fit into your advertising strategy: https://comca.st/3ReZmPA #ParisOlympics

Wishing everyone a fun and safe Fourth of July! 🇺🇸 🎆 🎇 #IndependenceDay #Happy4th

New research has revealed the importance of staying on air during the summer months to increase share of voice. Contrary to popular belief, viewership during the summer months remains fairly consistent. During the summer of 2023, there was only a 3% decline in time spent per day with traditional TV and streaming compared to the other seasons. Despite this, approximately 8% of advertisers go dark during the summer, resulting in a drop in advertisers on air. Brands that pull back on TV advertising campaigns during the summer are missing out on potential engagement when viewers are still actively watching TV, and lose a unique opportunity to garner more share of voice in the market without increasing investment. Learn more about how advertising during the summer can help increase your share of voice: https://comca.st/3RQKTtw

We are proud to be a part of Comcast NBCUniversal and recognized as a 2024 Top 50 Company by Fair360 (formerly DiversityInc)! As a team, we are dedicated to promoting diversity, equity, and inclusion in the workplace. Learn more here: https://comca.st/45GXBkh

Do you prefer to watch post-debate coverage more than the debate itself? If so, you're in good company. Effectv's consumer survey conducted by Kantar of people's political viewpoints shows that many key audiences prefer to catch up on debate recaps and analyses after the event.

Chris Vail, VP, of Political Advertising Sales, breaks down the three reasons why CTV isn't enough to reach voters as a standalone advertising strategy in this election cycle. See it in Ad Age: https://comca.st/4cATDvK

It's Presidential debate week! The 2024 election gains momentum with the first debate taking place on Thursday, but voters will be tuned in throughout the election cycle. According to Kantar's Consumer Survey of Political Viewpoints commissioned by Effectv, 34% of survey respondents said they watch more TV as we get closer to an election while only 16% watch less. Of those who watch more TV, 38% want to learn more about candidates and 59% watch more news. Learn more about our solutions for political advertisers: https://comca.st/3L2stlW

“Our benefits are called fertility coverage, which means that you can take advantage of it without having to prove anything. Other companies call it infertility, and a lot of times, if it's under infertility, you must prove that you haven't been able to get pregnant.” - Jess Stubbs, Senior Director, Customer Experience Operations, Comcast Advertising 🌈 For same-sex couples like Jess and her wife Abby, it's important how a company words their benefits to be inclusive. Read about Jess and her wife's experience having their second baby through the fertility process.

Congrats to our own Melanie Hamilton, Senior Vice President, Head of Enterprise Sales, for being recognized by the Business Intelligence Group as a 2024 Sales and Marketing Technology Award winner. This recognizes Mel and her team's commitment at Effectv to bridging the gap between companies and their audiences. #Sammys2024

Earlier this week, Dawn Williamson, SVP, Head of Sales Development at Effectv, participated in a panel discussion with MENTORO about the increasing importance of soft skills like communication, problem-solving, and teamwork in an era where machine learning is automating technical skills and operations. By connecting younger generations with experienced professionals eager to share their knowledge, Mentoro aims to help them excel in the workplace and reach their full potential.