"The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data." -- Larry Allen, VP & GM, Data and Addressable Enablement, at the Nielsen Insight Studio at #CannesLions2024
something more i think on the background, good be better.
Great interview! Larry Allen
Totally Agree! Leveraging advanced audience targeting and first-party data is transforming the advertising landscape.