How identity in CTV can win audiences (and elections). Did you miss our live stream last week with Xander Kotsatos, DSPolitical's Mark Jablonowski, and National Media Research, Planning & Placement's Adam Wise discussing predictions, key targeting strategies, and emerging trends happening in political advertising? You can watch the entire webinar here on Linkedin, or on our Vimeo page: https://lnkd.in/esf-i933 Make sure to follow us to catch our next LinkedIn Live.
Join us for a LIVE webinar this Thursday, June 27th at 11:30am EDT! The U.S. political ad market is predicted to reach 16 billion this year, up 31% from the 2020 presidential election. Yet at the same time, signal loss and fragmentation are leading to some of the advertising industry’s biggest challenges, especially in the growing world of CTV and addressability. Learn how to use the right data in the right, privacy-safe ways to accurately reach and measure audiences across CTV platforms, while providing maximum addressability. Walk away with actionable insights for all categories, based on lessons learned, best practices and future predictions from the political advertising arena. Featuring distinguished leaders from top political advertising organizations, DSPolitical & Optimal's President & CTO Mark Jablonowski and National Media Research, Planning & Placement's CIO & Partner Adam Wise, along with moderator Xander Kotsatos who leads Beeswax Revenue at FreeWheel. Register now!