Clicks 2 Bricks

For Episode 105, we talk to the newly minted Chief Marketing Officer for Portillo's, Nick Scarpino, about the Chicago-based company's ambitious plans for growth—from 86 to 920 locations in the coming years—and how that will be fueled by the passion its customers have for the brand. Nick's new title (after leading marketing for the past decade) is accompanied by a new CIO to put the technology in place to handle a projected 10% annual growth rate. Listen here: https://lnkd.in/gmh-X4Xs #podcast #CMO #restaurantmarketing #marketing

For Episode 104, we talk to Bronze Major, PMP, who is the Head of Marketing for Carrabba's Italian Grill, which is part of the Bloomin' Brands, Inc. restaurant portfolio. We talk about a new influencer program for the casual dining concept and how marketing priorities have shifted from 2023 into this year. Listen here: https://lnkd.in/gwZx-Xtu #podcast #marketing #influencermarketing #CMO

For Episode 103, we talk to Chris Duncan, who is the Global Head of Marketing for speciality retailer Claire's. This is a deep dive into Gen Z and Gen Alpha marketing that includes social media, the metaverse, and TikTok as a new search paradigm. Listen here: https://lnkd.in/giK5kf58 #podcast #marketing #retail #genZ #genalpha

For Episode 102, we talk to Keith Sheldon, who the President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming. This iconic hospitality brand has been through many phases spanning four different generations and a number of different formats. Which can lead to brand confusion and dilution. Keith and the team are addressing this with a new loyalty program aimed at unifying the brand—aptly named Unity—and a campaign that includes superstar partners Lionel Messi, Shakira, and John Legend and a classic tune from The Beatles. Listen here: https://lnkd.in/gR3QySbH #podcast #branding #brandmanagement #rocknroll #unity #marketing

For Episode 101, we talk to Floor & Decor Chief Marketing Officer Wendy Martin about turning the marketing dials for this specialty retailer such that awareness and consideration are generated when consumers enter the buying cycle for this highly considered purchase. Listen here: https://lnkd.in/gz3xc9RS #CMO #podcast #marketing #retail

We're celebrating our 100th episode with Ryan Ostrom, who is the Chief Marketing Officer for Jack in the Box. Ryan was previously a guest for episode 21 while serving as CMO for GNC. He's since been leading a turnaround for this iconic QSR brand with award-winning campaigns featuring Snoop Dogg and a major revitalization of the Jack character. Ryan credits the success to his team and a strategic vision he's developed called "CRAVED" that guides all marketing activities. This is an expansion of the "RED" strategy that he learned from his years YUM! Brands. Listen here: https://lnkd.in/dnqPsvyB #podcast #CMO #marketing #CRAVED #QSR #restaurantmarketing

For Episode 99, we're pleased to welcome Casey Terrell to the show. Casey's career in the food & beverage industry includes roles ranging from field marketing to Chief Marketing Officer with brands such as Burger King, Focus Brands, Bloomin' Brands, and SPB Hospitality. More recently he's been consulting for a number of startups that serve the restaurant industry. This episode is packed with marketing and career insights. Listen here: https://lnkd.in/d6Thdh2r #podcast #CMO #restaurantmarketing #marketing

For Episode 98, we go to Atlanta for an interview at Cricket Wireless headquarters with Vivian Acosta, the brand's Director of Social Media. We explore Cricket's longtime partnership with the WWE, which features a new campaign called the "Cricket Chair Phone." Vivian also offers some insights and advice for marketers seeking to reach hispanic audiences. What is a Cricket Chair Phone? Listen here to find out: https://lnkd.in/gUMSCn-i #podcast #marketing #socialmedia #WWE

For Episode 97, we talk to Dairy Queen EVP of Marketing, Maria Hokanson, about the emotional connection its fans have with the beloved brand, which will celebrate its 85th birthday next year, and how DQ utilizes social media to connect with its fans and gain insights about new products. Can you get a Blizzard delivered to your door? Listen here: https://lnkd.in/gAiKbx9B #podcast #marketing #QSR #causemarketing

For Episode 96, we talk to Tim Rea, who is the Chief Experience, Brand, and Marketing Officer for Edward Jones. Tim's marketing universe includes 15,000 offices and 19,000 financial advisors that serve local communities throughout the United States. We talk about the brand's new campaign, "Let's Find Your Rich," along with Tim's career journey from CPG to restaurant, retail, and financial services. Listen here: https://lnkd.in/eU2Gxrbn #podcast #CMO #finserv #marketing