Clicks 2 Bricks’ Post

Does more advertising make a company the industry leader? A company like Domino's, likely the leader in the pizza industry, prioritizes quantity over quality in their advertising. This raises an interesting point for businesses to consider: is it the sheer volume of advertising that leads to market dominance, or is it the quality that matters most? Listen to the full episode of my podcast The Billion Dollar Brand with Bryan Elliott here: https://lnkd.in/ehZDgvk7 #Marketing #Strategy #BrandBossHQ

One of the most profound statements on advertising I have heard in a while, by Scott Galloway on the Steven Bartlett podcast: "[...] the traditional norms of advertising and branding, as I've taught it? That sh*t's over! Don Draper has been drawn and quartered! if you're watching a lot of advertising it means your life hasn't worked out. The majority of people who are technically literate, or wealthy, can avoid 80-90% of all advertising now" Galloway suggests, that the most successful businesses are built on brand, and that the channels thought of as "advertising " within the marketing mix are getting divested by these companies. Instead brands of that calibre are thinking in product innovation, distribution and are focusing all efforts on unique experiences for their customers. What do you think of this statement? Do you agree? Do you disagree? Leave a comment! I think what these brands are doing now isn't what got them there. However I don't think interrupting people with advertising is the most future proof way to get a product to sell. #brand #podcast #marketingthougts #marketing #growth

🎆 Season 2 of the Brilliant People Podcast is now live, with our first episode featuring marketing leader, Russell Findlay! 🎆 Findlay is the epitome of a well-rounded marketing executive, having worked for many iconic brands, such as IHOP, PepsiCo, and Unilever. Currently, as an operating partner and senior executive director within H.I.G. Capital's private equity practice, he is responsible for developing and implementing marketing/digital strategies and due diligence across the firm's portfolio companies, and prides himself on developing the next generation of marketeers. He sat down with VP of Marketing & Strategy, Linnea Jungnelius, on the #BrilliantPeoplePodcast to discuss the breadth and depth of his experience from CPG and F&B to sports, entertainment, and financial services, as well as how he has leveraged his experience with established brands and parlayed it into the PE space. "One of the advantages of working at large, international, marketing-centric type companies is that you learn good habits, discipline, and what excellent marketing and good agency resources should look like. You learn what a good marketing operating tempo is and how fast you can run while maintaining quality and excellence. Once you get to that level of benchmarking, you can take those key learnings and apply them wherever you go, especially when looking to wire in the marketing function at a portfolio company," said Findlay. 🎙️For more on Russell's lessons and learnings, tune in to S2 E1 of the Brilliant People Podcast: https://lnkd.in/gQxUJRHU #brilliantpeopleatwork #leadership #privateequity #pe #operatingpartner #marketing #marketingleadership

Have you listened to the latest episode of Bitesized yet? 🤔 Daniel was joined by Dillon Ceglio, Co-Founder and CEO of the better-for-you PB&J brand, Chubby Snacks where they chatted about opportunity within brand partnerships, how to build loyalty with your customers, being ok with making imperfect decisions and much, much more. Catch the episode at the link in the comments below. 👇 #podcast #marketing #brandbuilding #ecommerce #growthmarketing 

Our monthly podcast is back! In Series 3, host Rory Sutherland chats with leaders and marketers at big name and challenger brands about their successes, challenges and opportunities for growth. This month, hear from Lena Jüngst - co-founder and CEO of air up, who turned a bachelor thesis into an innovative product. Lena and Rory talk the science behind flavour perception, the business’ biggest challenges to date, and its success as a D2C brand. The pair discuss the brand’s marketing activity and how air up is dipping its toes into above the line advertising. Check out their fascinating conversation here - https://lnkd.in/eYHc7wzg #podcast #brand #marketing #advertising #product #innovation

Have you ever had a cold Coors Light? …or unwrapped a Hershey’s bar? Then you’ve held in your hands the work of my most recent Brand Story podcast guest, Jim Pietruszynski Jim is the CEO of Soulsight — a top brand design agency that approaches its world class work with an empathic mindset and the goal of motivating genuine connections between consumers and brands. With over three decades of experience in brand design, Jim has worked with iconic brands such as Kraft Heinz, Coca-Cola, Molson Coors, General Mills, and Hershey. So kick back, grab a cold Coors and a fresh Hershey Bar ( I mean, why not?) and enjoy this insightful conversation with Jim. ** Link to this new episode in comments! #branddesign #packagedesign #brandstory

Your 4-sided-triangle™ It's not a magic bullet. Yep, really. 'All models are flawed, but some are useful'... it was the ace Blair Enns on the 2Bobs podcast who reminded me of the quote from the brill George Box. The best you can hope for with your trademarked framework? Is it will bring order to your chaotic process. (Side-note, why do people insist on trademarking them?!) But 'bringing order to chaos' doesn't exactly jump off the page and sell, does it? So they've become ubiquitous and totally part of how agencies / consultants try to show off their thinking. But as a rule of thumb: If Management Consultants sell it, then it's definitely BS. So don't buy their BS. Instead, put your old fashioned thinking cap on. And do some old fashioned critical thinking. Because the only way Underdogs can compete with the largest brand in their category is by out-thinking them. Underdog brands, need Underdog thinking. - - - #marketing #Underdogs

Why is the Specsavers brand so successful? 👀 Claire Bryant (ACIM), Marketing Manager at Specsavers, joined Asif Choudry on the latest #commsHERO podcast where they discuss Claire's varied marketing career within some big brands and also how Specsavers have built their brand to where it is now: "It’s brave and we’re willing to try things that might be slightly tongue in cheek. We’ve built that wit around our brand and with the whole of campaigns. I think some of them we can be quite brave in the things that we’re doing, but the good news is people do see the funny side." "I think it’s because of the team behind it, it's that whole team spirit that comes from behind it as well that makes it successful." Grab a cuppa and give this a listen: https://lnkd.in/dZwjPF6f #specscavers #marketingcampaign #brand #marketingpodcast

Episode 7 of the One Question, One Minute Videocast for Time Strapped Innovation & Insight Leaders with Cherie Leonard from Colgate-Palmolive on human centricity.   My key takeaways from my time with Cherie were: 1) A reminder that as marketers and insights professionals, we need to pull ourselves away from thinking about people as consumers, shoppers, or media targets, and instead as human beings with priorities, hopes, and dreams. 2) Adopting a human-centric mindset focused on people as human beings not only is the right thing to do not to objectify “our consumers”, but it provides the appropriate context for important innovation, communication, and renovation work. It also helps improve portfolio management by understanding category trade-offs, 3) Human centricity puts a face to the data for not just insights professionals, but for marketers, sales, R&D, as well as supply chain and finance.   What are your thoughts on Cherie’s POV on the intersection of behavior change and insights organization transformation? Thank you Cherie for being my 7th guest on the One Question, One Minute Videocast for Time Strapped Innovation & Insight Leaders and to see the previous guests, see the comments below. #mrx #insights #innovation #podcast #oneminute #onequestion #consumerempathy #humancentricity *** Links to the previous episodes, Oksana Sobol from Clorox and Matt Plugues from Kenvue, Michelle Gibb from Mondelez, Jamilla Jonny from L’Oreal, Royce Yahya, and Simon Pollock from Kellanova are in the comments below.

What changes could you see at your favorite grocery store as grocers shift their business models to keep up with today’s evolving consumer? Hear more in this episode of That Makes Cents! #Deloitte