About
Articles by Nick
-
The Super Bowl of Marketing Isn’t this Weekend, It’s in a Year
The Super Bowl of Marketing Isn’t this Weekend, It’s in a Year
By Nick Scarpino
-
2018 Super Bowl Ads: Match the Celebrity Endorsers
2018 Super Bowl Ads: Match the Celebrity Endorsers
By Nick Scarpino
-
Ten Steps to Take When Your Brand is the Victim of Fake News
Ten Steps to Take When Your Brand is the Victim of Fake News
By Nick Scarpino
Activity
-
Nine years ago today, I put on work clothes I bought two days earlier, got in my ancient Prius, and drove to FSR magazine for the first time (I…
Nine years ago today, I put on work clothes I bought two days earlier, got in my ancient Prius, and drove to FSR magazine for the first time (I…
Liked by Nick Scarpino
-
Just in time for Season 3 Premiere of the Bear here's your Italian Beef fix with Portillo's CMO Nick Scarpino. Very fun listen!…
Just in time for Season 3 Premiere of the Bear here's your Italian Beef fix with Portillo's CMO Nick Scarpino. Very fun listen!…
Liked by Nick Scarpino
-
What an honor to be a part of Clicks 2 Bricks. Thank you for for the invitation, Rob Reed. It's always fun to chat about two of my absolute favorite…
What an honor to be a part of Clicks 2 Bricks. Thank you for for the invitation, Rob Reed. It's always fun to chat about two of my absolute favorite…
Liked by Nick Scarpino
Experience & Education
Licenses & Certifications
-
Level 1 Certified
Chicago Dramatists
Issued -
Google AdWords Certified
Google
Publications
-
Why Do We Eat Turkey on Thanksgiving?
Little Shoe Publishing
Have you ever wondered why we eat turkey on Thanksgiving? The answer is not so simple! Ben Franklin, Abraham Lincoln, Charles Dickens, and many others helped make turkey the star of Thanksgiving dinner. Let Hurkey the Turkey be your guide as you explore the history behind one of our country's first holidays. This book is fun for the whole family and features illustrations by 86-year-old Marlene Turner, creator of Hurkey the Turkey.
-
Portillo's: How to Deliver?
Harvard Business Review
Featured in a Harvard Business School case authored by Professor Lena Goldberg and Visiting Executive Michael Kaufman.
-
Hey Marketers, Get Your Priorities Straight
Little Shoe Publishing
Paperback book and eBook available on all major platforms.
For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the…Paperback book and eBook available on all major platforms.
For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of twenty people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming. This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to skip. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.
Foreword by Avinash KaushikOther authorsSee publication -
The 2012 Traveler
Google and Ipsos MediaCT
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. It includes new insights about how leisure and business travelers research and book trips across different devices and how traveler search behaviors change as smartphone and tablet adoption rates continue to grow.
Other authorsSee publication -
What's Wild?! Card Game
Little Shoe Publishing
www.whatswildcardgame.com
Created What's Wild?! family card game for purchase online and in retail stores. Bootstrapped the entire endeavor, from game creation, testing, publishing, sales, and distribution. Created company Little Shoe Publishing to manufacture and sell the game. In our heyday, the game was in dozens of zoo gift shops and small retail outlets across the country.
Sold the gaming rights to a European game manufacturer in 2007. Fans of What's Wild?! continue to reach…www.whatswildcardgame.com
Created What's Wild?! family card game for purchase online and in retail stores. Bootstrapped the entire endeavor, from game creation, testing, publishing, sales, and distribution. Created company Little Shoe Publishing to manufacture and sell the game. In our heyday, the game was in dozens of zoo gift shops and small retail outlets across the country.
Sold the gaming rights to a European game manufacturer in 2007. Fans of What's Wild?! continue to reach out to me and share their love for the game, which is very rewarding.
I ran Little Shoe Publishing on the side from December 2004 through July 2012.
Projects
-
MUFSO Panelist: "Using Big Data to Drive Operational Excellence"
Companies have more data at their fingertips than ever, thanks to social media, new point-of- sale systems and loyalty programs. This panel will discuss how restaurant companies are using Big Data to find new customers, keep existing customers and build new locations.
Co-Panelist with Jayson Tipp, Chief Development Officer & SVP, Technology at Papa Murphy's International
MUFSO conference, sponsored by Restaurant News
Honors & Awards
-
Trumpet Awards
Publicity Club of Chicago
• 2019 Gold Award; Portillo's - "Get Obsessed with Portillo's"
• 2019 Silver Award; Portillo's - "Fourth Quarter Franks"
• 2018 Gold Award; Portillo's - "The Return of Portillo's Lemon Cake"
• 2017 Gold Award; Portillo's - "Portillo's Crowns the Hot Dog Princess"
• 2016 Silver Award; Portillo's - "Portillo's uses Stanley Cup to Break Ice in Florida"
• 2012 Gold Award; IES Abroad - [redefined] campaign
• 2011 Silver Award; IES Abroad - 60 Years of Study Abroad book -
Brand Innovator's 40 Under 40: Midwest
Brand Innovators Brand Week Chicago
Honorees were nominated by the Brand Innovators community which includes more than 12,000 brand side marketers across the US and UK. Winners were then selected by the Brand Innovators editorial team based on their professional accomplishments, expertise in leveraging digital media and emerging advertising technology platforms and a drive to continually keep their respective brands on the cutting edge of innovation.
-
Chicago International Film Festival Television Awards
Cinema/Chicago
The Chicago International Film Festival Television Awards honors the finest television productions and commercials from around the world.
2018 - Certificate of Merit; Get Obsessed tv commercial -
Adweek Rising Brand Star of Chicago
Adweek
Named one of 20 Rising Brand Stars in Chicago by Adweek.
-
Silver Anvil Awards
Public Relations Society of America
• 2017 Silver Anvil Award of Excellence: "Every Hot Dog Princess Has Her Day"
• 2016 Silver Anvil: "Portillo's uses Stanley Cup to Break Ice in Florida" -
Great Lakes Graphics Association Awards
Great Lakes Graphics Association
• 2017: Awards of Excellence for “Diecuts, Pop-Ups, Unique Folds, and Involvement Devices”
• 2017: Awards of Excellence for “Self-Mailing Unit” -
BMA B2 Awards
Business Marketing Association
• 2011 Award of Excellence – "60 Years of Study Abroad" book
• 2011 Award of Excellence – corporate tagline “your world [redefined]” -
Communicator Awards
The Communicator Awards
• 2011 Award of Distinction (Silver) – "60 Years of Study Abroad" book
• 2011 Award of Distinction (Silver) – Integrated Campaign ("your world [redefined]")
• 2011 Award of Distinction (Silver) – Video ("your world [redefined]") -
GoAbroad.com Innovation Award
GoAbroad.com
Winner: Innovation in Marketing – [redefined] campaign
-
Higher Education Advertising Awards
HMR Publications
All awards earned for work at IES Abroad:
• 2011 Silver – "60 Years of Study Abroad" book
• 2010 Gold – Poster
• 2010 Silver – Total Recruitment Package
• 2010 Silver – New Media (www.facebook.com/iesabroad)
• 2010 Bronze – Catalogs
• 2009 Bronze - Website/Homepage (www.iesabroad.org)
• 2009 Merit - Poster
• 2009 Merit - New Media (blogs.iesabroad.org)
• 2008 Silver - Total Recruitment Package -
Service Industry Advertising Awards
SIAA
All awards earned with IES Abroad except where indicated:
• 2011 Gold - Internal Publication (60 Years of Study Abroad Anniversary Book)
• 2011 Bronze - Total Advertising Campaign (Your World [Redefined])
• 2010 Gold - New Media (www.facebook.com/iesabroad)
• 2010 Silver - Poster
• 2010 Silver - Annual Conference Program
• 2010 Bronze - Total Advertising Campaign
• 2010 Merit - Web Site (www.iesabroad.org)
• 2010 Merit - Brochure Abroad Catalogs
• 2009 Gold - Total…All awards earned with IES Abroad except where indicated:
• 2011 Gold - Internal Publication (60 Years of Study Abroad Anniversary Book)
• 2011 Bronze - Total Advertising Campaign (Your World [Redefined])
• 2010 Gold - New Media (www.facebook.com/iesabroad)
• 2010 Silver - Poster
• 2010 Silver - Annual Conference Program
• 2010 Bronze - Total Advertising Campaign
• 2010 Merit - Web Site (www.iesabroad.org)
• 2010 Merit - Brochure Abroad Catalogs
• 2009 Gold - Total Advertising Campaign
• 2009 Silver - Direct Mail for Faith Lutheran Church
• 2009 Honorable Mention - New Media (blogs.iesabroad.org) -
CASE Award - Gold
Council for Advancement and Support of Education
Gold award for Individual In-House Publication for our self-published book, "60 Years of Study Abroad." 42 entrants. 3 golds awarded.
-
Gold Tower Award
Business Marketing Association Chicago
Category: Promotional Material - Special Promotions
Entry: "60 Years of Study Abroad" book
Languages
-
Spanish
Professional working proficiency
Organizations
-
American Marketing Association
-
- Present
Recommendations received
1 person has recommended Nick
Join now to viewMore activity by Nick
-
Here’s some insight into the reach of our Marketing Leader. Well done Nick!
Here’s some insight into the reach of our Marketing Leader. Well done Nick!
Liked by Nick Scarpino
-
What an honor to be a part of Clicks 2 Bricks. Thank you for for the invitation, Rob Reed. It's always fun to chat about two of my absolute favorite…
What an honor to be a part of Clicks 2 Bricks. Thank you for for the invitation, Rob Reed. It's always fun to chat about two of my absolute favorite…
Shared by Nick Scarpino
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Nick Scarpino in United States
-
Nick Scarpino
Co Founder, Kinda Funny
-
Nick Scarpino
Mortgage Closing Manager at U.S. Bank
-
Nick Scarpino
Student at Mercyhurst University
-
Nicholas Scarpino
Northern Michigan University graduate dedicated to advancing sustainability through expertise in earth and environmental sciences.
7 others named Nick Scarpino in United States are on LinkedIn
See others named Nick Scarpino