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For Episode 102, we talk to Keith Sheldon, who the President of Entertainment and Brand Management for Hard Rock International and Seminole Gaming. This iconic hospitality brand has been through many phases spanning four different generations and a number of different formats. Which can lead to brand confusion and dilution. Keith and the team are addressing this with a new loyalty program aimed at unifying the brand—aptly named Unity—and a campaign that includes superstar partners Lionel Messi, Shakira, and John Legend and a classic tune from The Beatles. Listen here: https://lnkd.in/gR3QySbH #podcast #branding #brandmanagement #rocknroll #unity #marketing

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