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Recém-reaberto ao público, o edifício Martinelli é a inspiração por trás da coleção de João Pimenta. “Esta locação é importante para mim. Foi o primeiro lugar que me impressionou quando eu cheguei em São Paulo”, diz o estilista, que nasceu em São Sebastião do Paraíso, em Minas Gerais. Inspirado pelo prédio icônico, João fez uma coleção predominantemente em rosa e bege - ainda que masculino, é puro desejo também para as mulheres.
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Os looks tinham pegada utilitária, com grandes bolsos em calças e jaquetas. E também streetwear, vide os óculos espelhados, silhueta folgada e bonés. Este foi um desejo do estilista: criar uma coleção menos conceitual e mais comercial.
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Por isso a maior parte foi feita em algodão. Algumas peças, como um sobretudo, tinham estampadas a fachada do prédio. Os nomes “Martinelli” e “Anhangabaú” apareciam em camisas e moletons. A estampa de xadrez também foi outro ponto forte do desfile, surgindo nas cores rosa, creme, preta e vermelha.
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