We Are AdGreen

Are you looking to give your organisation the edge when it comes to pitching for, or retaining, work? 78% of multinational corporations will remove suppliers that endanger their carbon transition plan by 2025*. Becoming an expert in carbon measurement can unlock work opportunities that may have previously been unattainable. 📣 "Our dedicated efforts toward active carbon reduction and offsetting through AdGreen has not only strengthened our commitment to environmental responsibility but also helped foster relationships with a growing number of new clients. This commitment has enabled us to align with specific environmental-sustainability criteria, leading to more opportunities and ultimately contributing to an increase in our workload." Simon McDowell, Executive Creative Producer at Lobster *Standard Chartered, 2021

We aren't at the Cannes Lions International Festival of Creativity this week, but hopefully we still have a presence.... We are so grateful for the many organisations that continue to champion our work, and put environmental sustainability on the agenda of meetings, events and international festivals like Cannes. Including Locate Productions, Cheerful Twentyfirst, RAW Production, Papaya Films, Biscuit Filmworks , Spindle, Outsider, The Big Sky, Lobster, CULT LDN + NYC, Park Village, OLIVER Agency, Havas, Hogarth, Dyson, Craft Worldwide, Makerhouse, Prodigious, CNN Create Brand Studio, Prose on Pixels , Saatchi & Saatchi, Earth Angel Sustainable Production Services, Imagine by Immediate, JHP Visuals, MurphyCobb, Something™ and Southwest Productions. If you come across any of these companies in Cannes, please do ask them about sustainable production, and help keep the topic of climate change at the top of the industry's priority list. #canneslions #cannes #advertising #sustainability

How much does it cost to feed 10 people on a shoot? You might know the answer in £'s, but do you know the answer in carbon? Our carbon calculator shows the vast difference between beef and vegan meals, and all the options in between. 🍲 For every individual you can feed with a beef burger, you could be feeding 18 people with veggie burgers, with the same carbon impact. BEEF: 🍔 VEGGIE: 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 🍔 This is why sharing the data behind decisions is so important, as sometimes the figures can speak for themselves. Read more from our 2023 Annual Review: https://lnkd.in/dnQkhR3d

Are you aware of the impact that your accommodation can have on the carbon footprint of a production? 🏨 In 2023, accommodation made up 6.75% of all emissions across 1424 productions. Choosing hotels running on renewable energy, or selecting smaller rooms, can reduce this impact. Read the full report here: https://lnkd.in/dnQkhR3d

You have a few hours left to submit your Campaign UK Ad Net Zero award application for the early bird fee! We've put together our top tips when thinking about sustainable production, and how you present your work. These include: Focus on high carbon activities Don’t overstate your achievements Collaborate Think long term Get started If you want to learn more, you can read our blog post here: https://lnkd.in/digpUeak

Don’t get us wrong, it is always good to have a platform for organisations to share their stories and experiences of adopting sustainable practices to help the planet, and World Environment Day provides a good reminder for companies that may not be on that journey yet. But we shouldn’t wait a year to share these stories, they should be part of everyday communications, both internally and externally. Our number one tip at AdGreen when people ask us how to incorporate sustainable production into their organisation, is to put sustainability on the agenda of EVERY meeting. 💡 Make it part of your day-to-day thinking 💡 Challenge your traditional approach 💡 Include everyone in the conversation And don’t be afraid to hold your hands up when you get it wrong, because it is probably going to happen to all of us at some point. Use this opportunity to plan the next 12 months of sustainability communications, and understand how you can share your journey to inspire and inform others. You can find free resources to support this move on our website: https://lnkd.in/dnkj7YcV

Which actions have the highest carbon impact on a production? 📊 From analysing data from 1424 projects in 2023, we can see that it is usually travel and transport, which makes up 72% of all emissions. 🚗 This follows across the subsets we looked at, but it is clear that an increase budget often equals an increased percentage of carbon emissions resulting from travel. Read the full Annual Review here: https://lnkd.in/dSyZrAng

What does an average shoot day look like? 🌍 When it comes to carbon emissions, we have some answers. Do you want to know the average footprint? 👣 The average footprint for projects over £50,000 per shoot day? 📹 Or the average budget? 💰 Have a watch of the video below! These figures are based on the 1424 projects completed in 2023 in the AdGreen Carbon Calculator. Download the 2023 AdGreen Annual Review here ➡ https://lnkd.in/dnQkhR3d

If you are attending Viva Technology this week, then make sure to stop by the L'Oréal Digital Sustainability stand!

L'énergie et la passion de VivaTech sont de retour et, à nouveau, la #BeautyTech répond présente !   Il est impressionnant de voir chaque année Paris devenir la capitale mondiale de la #tech célébrant l'innovation et la force d'entreprendre.   Au contact des acteurs - de toute taille et de tout horizon - on mesure au combien la tech fait bouger les lignes et nous invite à nous renouveler.   Chez L'Oréal Groupe, nous sommes convaincus que la technologie est un levier à impact positif, si on y met la force et des ambitions claires.   Avec comme mot d'ordre la "Beauté pour Tous", nous revenons donc en force et proposons une immersion totale au cœur de la BeautyTech avec :   👉 AirLight Pro de L'Oréal Professionnel qui révolutionne le séchage des cheveux avec la lumière infrarouge pour être plus économe en énergie et protecteur du cheveu ;   👉 Skin Technology au service de la reconstruction de peau humaine pour l'industrie cosmétique, mais pour la recherche médicale ;   👉 Beauty Genius de L’Oréal Paris, le 1er assistant personnel de beauté alimenté par l’IA générative pour des diagnostics et des recommandations personnalisés.   Et bien d'autres innovation qui ont du sens et à venir découvrir sur notre stand… #VivaTech   Je tiens aussi à saluer chaleureusement les start-ups françaises qui nous accompagnent vers davantage de durabilité digitale et que nous célébrons à #VivaTech dont IMPACT Plus, Fruggr by Digital4Better et We Are AdGreen 🇫🇷🇫🇷 Barbara Lavernos Asmita Dubey Blanca Juti Delphine Nathan Adrien Seugé Celine Largy Delphine Viguier-Hovasse Anne Machet Marie Julie MONNOT Lauren Benhamou Guive Balooch Béatrice Dautzenberg Viva Technology