Lauren Benhamou

From Conception to Creation: How luxury brands like LV make masterpieces. An interesting peek into the value of team work! #luxurybrandmanagement

9

1 commentaire

Susanna Nicoletti really knows the luxury business and is a great source for industry insider insights. Subscribe to her newsletter to stay ahead of the pack! And she always tells it like it is, e.g. never trust the official statement of a CEO. #luxuryindustry #luxurymarket #luxurybrands

12

6 commentaires

The luxury industry presents a unique dichotomy: while certain brands have enjoyed record last year, others face a slowdown. According to Bain & Company, the sector saw a significant dip in growth after the post-Covid boom, with only two-thirds of luxury brands experiencing growth in 2023, compared to a whopping 95% in 2022. What's the solution? A combination of reinvigorated creativity, product and geographical diversification, and a renewed focus on understanding and meeting customer desires. 🌐 And let's not forget the power of digital in this equation. A potent mix of digital and physical experiences, personalized through data, can be the key to leading in today's luxury market. 📲 Is it time for luxury brands to redraw their strategy? ✨ #LuxuryBrandGrowth #DigitalConsumerExperience

48

3 commentaires

🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

5

💣 When you have been investing and developing for the past 3 years a disruptive tech addressing luxury brands distribution challenges and you can finally tell everyone about it. Thank you Maddyness for this amazing interview that efficiently sums up our Gaia Suite – our MONNIER Paris spinoff 🔥 https://lnkd.in/giXxKThK « We are witnessing a true omnichannel revolution. We see increasingly important and diverse distribution channels, such as marketplaces (...) In this context,consumer audiences pools are being redistributed. Piloting a complex sales strategy and the corresponding customer relationship is becoming increasingly complex." Thank you Maddyness https://lnkd.in/eHkVPyYa Flore Pilzer Anne-Sophie JOURDAN - OCHIN Florent Palomares Constance Quersonnier - de Lambilly Agence Raoul Paris Sibylle de Villeneuve #gaiasuite #omnicanal #retail #luxury #ecommerce #econcession #marketplace

113

23 commentaires

Have you heard of the "Stocks On Demand" approach? Nona Source is shaking up the fashion world with its game-changing eco-circular business model. Co-founded by Romain Brabo, who previously worked as a buyer and quality manager at LVMH, Nona Source was born from his sharp observation of the fashion industry's inefficiencies. He noticed that while luxury fashion houses amassed unused materials at the end of each season, young designers struggled to access quality fabrics due to high minimum order quantities. By turning this waste into a goldmine for emerging designers, Nona Source brilliantly merges sustainability with profitability. Imagine premium fabrics once deemed waste now sparking new, edgy collections! This savvy approach slashes waste and supports the vibrant creative community. With instant access to high-end materials and no production delays, Nona Source is setting a bold new standard for the industry. Plus, India's trailblazing startup Fabrito is riding this wave, empowering smaller brands and designers to join the sustainable fashion revolution. Get ready for a fashion industry that's not just stylish but smart and sustainable! https://lnkd.in/g7SMAMqm

10

5 commentaires

How Is Maison Linea Revolutionizing Creative Workshops? Discover the Inner Workings and Artistic Vision. #MaisonLinea #CreativeWorkshop #ArtisticInnovation #DesignTrends #CreativeIndustry #WorkshopInsights #ArtistryAndCraftsmanship #InnovativeDesign #CreativeVision #IndustryExcellence

1

Lest’s dive into some of the most sustainably-forward brand’s communication and look in details on how and why they are doing great job there ! And hopefully inspire others by doing so… #fashion #sustainability #engagements

2

For the past few weeks, I have been taking the INSIDE LVMH course. 4 modules and about 30 hours of #training on the world of #luxury, the Group's ecosystem with its more than 70 Maisons, and a special focus on creation and branding, retail&experience. More than the result (which was in any case very positive), the course itself was interesting, because it gave me the opportunity to hear directly from experts in the sector about the stories and DNA of such great, well-known and iconic #brands, and to discover many of the professional skills that contribute every day to the growth of all LVMH companies. However, seeing some things a little more from the inside was also an opportunity to ask myself questions and delve more deeply into whether there is and what is the commitment of such a relevant sector in the areas of #sustainability and DEI - Diversity, Equity&Inclusion. Some questions remained, but isn't that also the goal of training? #LVMH #INSIDELVMH #INSIDELVMHCertificate

20

1 commentaire

What to remember from the new “Beyond Growth” report 🚀 🛍️ Operational excellence is the new gold standard in fashion ⚖️ Balancing automation and human touch is key 🤝 Leveraging B2B partnerships to foster growth is more than even on DTC brands agenda 🤖 AI revolutionises the customer journey with personalization and automation ♻️ Sustainability and profitability go hand in hand 💡 A circular economy approach increases sales in the long run Download here ➡️ https://lnkd.in/eTCzBQNP

7

Let's talk about our partner: Vestiaire Collective. The peer-to-peer marketplace is one of our favorites to shop pre-loved luxury fashion, but that's not why we're bringing them up. For Earth Day, they launched their 2024 Circularity Report, which revealed that neither consumers, nor the planet can afford fast fashion. Their consumer survey demonstrated that due to several factors (number of wears, resale value, etc.), brand new fast fashion items ultimately have a 33% higher cost-per-wear than the luxury pre-loved items available on Vestiaire Collective. You can read the full report below. It definitely gives you something to think about the next time you’re thinking about making a purchase… https://lnkd.in/dgNEE596 #sustainablefashion #fastfashion #futureoffashion

37

Success is not predictable, your mindset is. Here are 5 things to be more successful both in business and life: - 𝐆𝐞𝐭 𝐚 𝐏𝐡𝐃 𝐨𝐟 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 : leverage your strengths, control your emotions and address your weaknesses. - 𝐀𝐯𝐨𝐢𝐝 𝐚𝐦𝐛𝐢𝐯𝐚𝐥𝐞𝐧𝐜𝐞 : make quick decisions and commit to making them right. - 𝐓𝐚𝐤𝐞 𝐫𝐞𝐬𝐭𝐬: an overwhelmed mind can't perform at peak. - 𝐆𝐞𝐭 𝐚 𝐜𝐫𝐲𝐬𝐭𝐚𝐥 𝐜𝐥𝐞𝐚𝐫 𝐯𝐢𝐬𝐢𝐨𝐧 : energy goes where attention flows. - 𝐒𝐞𝐞𝐤 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐟𝐚𝐢𝐥𝐮𝐫𝐞: consciously shift your mind to find a positive learning in each failure. In summary ... Forget predicting outcomes; Focus on your mindset and surpass your own expectations. ~~~ ✨ Follow me for more posts like this ♻️ Reshare if you agree #performance #Success #Happiness #mindset

46

31 commentaires

Is Fashion on the Path to Progress? 💪 At Viva Technology, Vestiaire Collective, represented by our Chief Marketing Officer Marie-Christin Oebel, highlighted the growing momentum of circularity in fashion and our concrete actions to lead this change. 🚀Honored to be part of the prestigious La French Tech Next 40/120 list for the 4th time, recognized as one of France's top-performing and most impactful unicorns. As a Certified B-Corp®, we are showcasing how beneficial our business model is by preventing three times more emissions than we generate. 💻Proud to innovate with Resale as a Service (RaaS), empowering brands to offer direct resale. Using cutting-edge technology such as the Digital ID (powered by EON), all Chloé pieces since SS23 enable customers to trace, maintain, and resell easily on Vestiaire Collective. 💥Championing circularity as we prevent 3x more emissions than we generate. Our carbon intensity reduction scales exponentially with our growth. Circularity isn't just a concept but a tangible climate action with a net positive impact, countering the damaging effects of fast fashion! ✨Thank you to… Sophie Brocart, CEO of PATOU (LVMH), Julie Roze, Partner of Korelya Capital, Anders Sjoblom, CEO of Recover for discussing with us and Amaury Saint Olive, Associate Partner of McKinsey & Company for moderating the panel ! and to Lara Kornel from Viva Technology for giving us the platform to raise this important topic with brands and industry experts! Together, let’s continue our effort to change the fashion industry for a more sustainable future!♻️ #VestiaireCollective #VivaTechnology #TechCompany #Fashion #Sustainability 

353

6 commentaires

AI is becoming the hottest topic of conversation amongst marketers today. We will need to factor in new "AI Journeys" as part of the overall Customer Experience & Journey Maps many businesses have factored in today. What is most important to think about is that AI can be used as an ENHANCEMENT rather than as a perceived threat. #AI #Digital #CustomerExperience

3

1 commentaire

#CHANEL N°5 L'EAU “#Always #the #Best #Stylish #Fragrance #in #the #World” Amazing Advertising Campaign #Metin #Tilki #MBA From square to Sphere, CHANEL N°5 L’EAU embraces new curves. Catch a cinematic drop of the fragrance in its limited-edition, minimalist glass vessel, larger-than-life on the exterior of Sphere. The venue’s curved form perfectly showcases the shape of the bottle, illuminating the skyline of the Las Vegas Strip. A visual experience as singular and unexpected as the creation itself. Discover the scent on chanel.com/-N5_L_EAU_24_ * #innovation * #management * #digitalmarketing * #technology * #creativity * #futurism * #marketing * #socialnetworking * #motivation * #personaldevelopment * #jobinterviews * #sustainability * #personalbranding * #creativity * #personaldevelopment * #motivation * #mindfulness * #inspiration * #selfhelp * #management * #leadership * #innovation * #management  * #HumanResources * #digitalmarketing  * #technology  * #creativity  * #Future * #futurism  * #Entrepreneurship * #Careers * #Markets * #Startups * #Marketing * #SocialMedia * #VentureCapital * #SocialNetworking * #LeanStartups * #Economy * #Economics * #socialmedia * #socialnetworking * #venturecapital * #motivation * #sustainability * #design * #sales

1

Those who have known me for a long time are aware of how much I was, am and will be interested in fashion, especially luxury fashion. This was just another step towards it...a certification! Those who don't know me so well...now you know it 😊 Thanks to LVMH for this wonderful course that allowed me to deep dive into their world, with a particular focus on those topics that I love the most, such as brand management and retail customer experience. #insidelvmh #lvmh #education #lifelonglearning #luxury #fashion #lvmhcertificate #branding #brandmanagement #customerexperience #retail

33

2 commentaires

How did Louis Vuitton's innovative #digital and #VIC strategies contribute to the success of their recent Pre-Fall show in Shanghai? 🙌 🔍 What happened:  Louis Vuitton presented the Women's Pre-Fall 2024 Collection by Nicolas Ghesquière, revealed in a Voyager Show at the Long Museum West Bund in #Shanghai on April 18th, 2024. 🏆 Takeaway 1: LV breaks Xiaohongshu Livestream Record  - Live broadcast: The show, streamed on #Xiaohongshu (China's Instagram), lasted 100 minutes, attracted 470,000 viewers, and set a new record for luxury brand live broadcasts on the platform. - Online pop-up store: For the first time, Louis Vuitton launched an online pop-up store on Xiaohongshu, enabling viewers to make immediate purchases or book visits to physical stores. - Two broadcasts: The fashion show was followed by an experimental "resee" streaming featuring a static display of the clothes and accessories, targeting media and VIP customers the day after the show. - Enhanced broadcast quality: The original venue, Long Museum West Bund, hosted various guests discussing a broad range of topics—from music creation and collaborations with Chinese artists to creative concepts and styling techniques. This "luxurification" of the #livestream standards provided an in-depth look at the intricacies of a fashion show, linked together by model demonstrations. 📈 Takeaway 2: Upgrade in LV's VIC strategy - Resee events: after the show, Louis Vuitton invited VIC (Very Important Customers) to exclusive offline resee activities, allowing them to preview and pre-book the collection. - Expansion of resee events: LV will expand the resee event to an unprecedented scale, taking the new series on a tour to Beijing, Chengdu, Hangzhou, Guangzhou, Nanjing, and Qingdao. So what? 🤔 Previously, the performance of luxury collections was only measurable post-launch. Now, with strategies like those seen at LV's show, brands can secure most orders in advance. 👀 What to look for next in #Shanghai: The city has been bustling with events recently, from a Michael Kors collaboration with coffee shop Basdban, to the Armani Nude Mania pop-up, and the Diptyque café. I've got my eyes on the YSL Loveshine Factory, starting tomorrow at Start Museum!

111

6 commentaires