"If you can dream and not make dreams your master, if you can meet with triumph and disaster...if you can talk with crowds and keep your virtue, if neither foes nor loving friends can hurt you" ✨ We loved working with Usama Al-Qassab, the Wimbledon team (& their new drone!) and Poppy Delevigne on this audio campaign for Wimbledon. Featuring lines from Rudyard Kipling's beautiful poem, "If". Thank you, Usama. #TruthWellTold #McCanners McCann Worldgroup
Within the Wimbledon clubhouse as you walk towards Centre Court, some of the immortal words from 'If' by Rudyard Kipling are inscribed. They read; "If you can meet with triumph and disaster and treat those two imposters just the same". Which is why this poem made the perfect copy for our audio campaign, superbly performed by Poppy Delevigne and spliced with iconic commentary. Great work by our content and broadcast teams alongside team McCann who combined to record and present the vistas of the All England Club using our new drone for the transformation of audio to video content for our social channels. #poetry, #marketing, #tennis, #sports, #audio #social, #socialmedia, #drone, #Wimbledon.