Haven't had the chance to vote yet? Well, there's still time. And if you didn't know by now, it's hot AF 🔥
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Influential ideas for the real world. Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change. Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping Modern Britain. Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.
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Did you know people find voters 40% more attractive? Grind | Certified B Corp clearly agrees... ☕ So what are you waiting for? Go out and vote ☑
How will tomorrow's election impact your customers' finances? According to the second iteration of our 'What the f*ck is going on?' study, focused on Britain’s heartland, only around one third (37%) expect to feel their financial prospects negatively impacted 🗳 Download the full report below to learn more about this hugely important audience: https://lnkd.in/ey62dGf9
Listen in to our CCO, Franki Goodwin's exclusive discussion with fellow judges from this year's Cannes Lions International Festival of Creativity, at Campaign UK's first-ever #CannesDownload event. Podcast available below 🎙 https://lnkd.in/eja2iWxb
73% of people surveyed in our 'What the f*ck is going on? With Britain's heartland' research project felt life was less enjoyable and more financially challenging than it had been 10 years ago. Our report explores what the f*ck is going on and what brand's can do to change this. Download the full report here, https://lnkd.in/ey62dGf9 https://lnkd.in/ef5P7kUn
With the help of our research partner, Meet the 85%, and the awesome Mark Hadfield, we fuelled our latest 'What the f*ck is going on? With Britain's Heartland' project with real stories from around the UK, including Rutvi's. Download the full report to find out what the f*ck is going on, here, https://lnkd.in/ey62dGf9
Running a "Reality First, Brand Second" research consultancy | Meet the 85% | meetthe85.substack.com
Meet Rutvi. Rutvi is a graduate of Biomedical Research, living in Leith. Her studies had a focus on cancer and radiation. Rutvi is in £92,000 of debt due to her studies. She's yearning for "stability" - the word permeated our time with her. So much so that she's actively considering turning her back on her studies and entering the Aldi graduate scheme. There's nothing at all wrong with the Aldi graduate scheme - but shouldn't the brightest minds in the country that have studied cancer and radiation, be trying to cure cancer? The Higher Education system was a big part of our findings in the "What the fuck is going on? with the Heartland" project with Saatchi & Saatchi UK and Richard Huntington and team. Read their excellent report here: https://lnkd.in/eHqFSuX8 And follow our newsletter for more findings over the coming weeks: https://lnkd.in/ekTUE4_Z
With polling day just around the corner, Richard Huntington caught up with Felicity Hannah on BBC Wake Up To Money on the role of advertising in elections, and how brands should also be responding to the realities, challenges and priorities of British consumers today. For more detail, request a copy of Heartland – the second instalment of our national research project, What The F*ck Is Going On? – here https://lnkd.in/ey62dGf9
Following another brilliant year at the Cannes Lions International Festival of Creativity, Campaign UK caught up with our CCO, Franki Goodwin, to get the rundown on the judging experience this year. "To say I enjoyed judging this year would be an understatement. It was the best jury I have ever sat on in my career. The whole experience was simply a masterclass in leadership." https://lnkd.in/eYrSPANV
Last week we launched the second instalment of What The Fuck Is Going On?, diving into the realities, feelings and priorities of Britain’s Heartland ahead of Thursday’s election. Richard Huntington chatted to LBC Breakfast Radio on this year’s findings – catch up here 🎙️🎧
Thank you to everyone who joined us last night as we sought to answer the important question every marketer should be caring about:: what the fuck is going on with Britain’s heartland? 🇬🇧 A special thanks goes to the epic panel that joined our CSO, Richard Huntington, on stage: Campaign UK's Matt Barker, British Heart Foundation's Claire Sadler and the amazing cultural journalist, Otegha Uwagba. If you’d like to download the full report, head to our website via the link below: https://lnkd.in/ey62dGf9