Footballco

We’re excited to be heading to Cannes and joining FIFA at FIFA Plage, where MUNDIAL, INDIVISA, and the Footballco Business Podcast will host conversations with FIFA leaders, brand partners and footballing legends. Today, Footballco’s Head of US Brand and Global Women's Strategy, Ali Williams, will represent INDIVISA to discuss FIFA Women’s World Cup 2023 commercial success stories with Unilever and FIFA. …and we’ll have live podcast recordings of both MUNDIAL’s Reminding You Why You Love Football, and the Footballco Business Podcast across Tuesday and Wednesday. We can’t wait to see you there. #Cannes #CannesLions #FIFAPlage

Has IRL and experiential been the social platforms of Euro 2024? Footballco PR manager Paul Rayment wrote for The Drum on why experiencing the Euros together took on new meaning with this year's tournament and why our own Hotel MUNDIAL proves you can't beat watching football with friends. #Euro2024 #Football #Marketing

On the latest Footballco Business Podcast, Admiral Sports' Theo Hamburger tells us how Admiral invented the replica football shirt industry in the 1970s, creating the first replica kits for England and Leeds United. Theo also discusses their more recent work, creating award-winning collaborations with the likes of the Rolling Stones, Bob Marley and Walthamstow FC. Listen now: 🎧 https://pod.fo/e/24e48a This show was recorded live at Hotel MUNDIAL.

We’re excited to announce that we’ve been shortlisted in the coveted AURA awards for a client research project in the highly competitive gaming space. The shortlisting recognises the value delivered by Footballco Insight to help the client fully understand the brand's opportunities in football ahead of Euro 2024 and beyond, through a combination of qualitative and quantitative research. Congratulations to all involved. #Research #Euro2024 #Marketing #AuraAwards

A throwback to Cannes Lions International Festival of Creativity and the time we had working with our partners at FIFA Plage, Stagwell's Sport Beach and Front Office Sports. It was a privilege to be able to share the stage with so many brands, rights holders and friends.

We had great fun helping Xbox activate their England sponsorship by finding out how well Declan Rice, Anthony Gordon and Aaron Ramsdale know some classic England goals. It turns out they’re really rather good at it.

Check out the new Footballco Business Podcast newsletter for the highlights from our interview with M&C Saatchi Sport & Entertainment London's Jenny Mitton. Jenny discusses what women's football can learn from other sports and the brands making a mark in the women's game. Listen to the podcast in full: 🔊 https://pod.fo/e/23bfd2

Introducing YallaGirl. Following on from the most successful talk show in the KSA, YallaGoal, YallaGirl puts the spotlight on women’s football in Saudi Arabia in a way that entertains and engages the growing young football fandom in the region and will further build the profile of the women's game. Watch the second episode now: https://lnkd.in/eYGWzBJe

With the Copa America underway, we're excited to announce that GOAL and REMEZCLA have teamed up to bring Copa America content to U.S Gen-Z and Hispanic Fans! GOAL, will exclusively power coverage of the 2024 CONMEBOL Copa America tournament with Remezcla, a leading Latine lifestyle digital publisher and media brand reaching more than 25 million readers monthly. This is the first official partnership powered by Remezcla Media Group, the largest unified solution representing the next generation of U.S. Hispanic media. Jason Wagenheim, Footballco’s CEO of North America, said: “This is a perfect partnership that puts our authoritative soccer coverage in front of a highly-engaged, new audience interested in following Copa America this summer. From our research, we know that 89% of US Hispanics on our platform are very interested in the tournament, and our new collaboration with Remezcla accelerates our opportunity to reach an even larger audience than we can on our own.” “Our mission at Remezcla is all about enhancing the experience for Gen-Z and young Latine audiences,” shared CEO and Founder Andrew Herrera. “This partnership is a huge win that allows us to connect with these audiences through both the language of soccer, and the excitement of Copa America.” Find out more 👉 https://lnkd.in/ecPvDbRx

Four new colleagues joined us at Footballco last month, including new starters in the UK and Poland. Want to know more about them? 👀👇 Maisie McCulloch - EA to CEO, President and CFO (UK) Maisie joins us with an extensive background in sports hospitality, managing top-tier events, including F1, cricket, horse racing and rugby. Myles Henry - Senior Creative Producer (UK) With a passion for travel and street photography, Myles' career has ranged from semi-professional football to new and interesting cultures. Kamil Białecki - GL Accountant (Poland) Kamil has worked across accounts receivable and payable and relaxes outside of work, which can be found by learning French and practising yoga. Agnieszka Albin - AR Accountant (Poland) Agnieszka joins Footballco with experience from a range of accounting offices and a passion for a variety of sports. Want to join the Footballco team? Find out more here 👉 https://lnkd.in/e4taH5WY