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Did you know that our podcast is available to listen to on all major platforms 🤗🤔? We are talking: 1️⃣ Spotify 2️⃣ Apple Podcasts 3️⃣ YouTube 4️⃣ Captivate 5️⃣ Amazon We also have it in regional distributors such as iVoox! There is no reason for you to miss out on sports industry trends and best practices. Our aim is to empower all sports organisations to sell more tickets and merchandise and to negotiate sponsorship agreements of higher value. If this is your goal or you are keen on staying uptodate with the business of sports, then look no further. Check out today's episode. LINK IN COMMENTS 👇

Another snippet from the upcoming Episode #7 on the 'MVP CORNER' Sports Business Podcast 🎙 In conversation with Caroline Fitzgerald, founder of GOALS | Women’s #SportsBiz#SportsBiz & The Business Case For Women's Sports. A few points she dives deeper into: 1️⃣ Brands are increasingly stepping in to invest more strategically in media opportunities, recognizing the potential for high returns 💰 2️⃣ Ally Bank has committed to matching their media spend dollar-for-dollar in the upcoming year, a pledge that Canadian Tire Corporation in Canada has also made 💸 3️⃣ Brands are now increasingly using data to drive substantial results, with a focus on the product to increase the amount of investment across all gaps 📊 4️⃣ The cycle of greater exposure --> leads to more fans --> attracts more sponsors --> resulting in increased revenue, and this positive feedback loop continues to grow 🔥 Tune in next Tuesday to hear the whole episode on all things women's sports!! Until then, check out the other episodes from the MVP CORNER Sports Business Podcast on Spotify, Apple Music 👉🏽 https://shorturl.at/D6D4o #womensports #sportsbusiness #sponsorships #mediacoverage #canadiantirecorporation #marketing

New Unofficial Partner pod - The Squeezed Middle of The Premier League. Every market has a top, middle and bottom. The Premier League is among a small global elite of sports rights holders which is doing just fine, thank you. Billions of dollars in media revenue chases must-see content. But even within the league, different business models apply. This podcast looks at the commercial options open to those clubs, with our guest Charlie Boss, Chief Commercial Officer of Southampton Football Club, which was relegated from the Premier League last season. Charlie joins Squeezed Middle regular Ben Wells, CEO of PTI Digital, the strategy and technology consultancy, who previously held senior commercial roles at Chelsea FC, Reading FC and Bath Rugby. This podcast is sponsored by Leaders Week London. Who could you be joining at Twickenham Stadium on October 18th and 19th? Across the Summit, over 1,800 of the most senior figures in the sport business will be there, from Amazon to the Premier League, adidas to Spotify. This is your opportunity to meet and rub-shoulders with executives from across the sport business ecosystem, to reconnect with old friends and reminisce about your past experiences from Leaders Weeks gone by. And as a listener to Unofficial Partner, you can get take advantage of a 15% discount on your Summit passes - just use UP15 at the point of purchase. Visit  see link in comments for more information. https://lnkd.in/eFyG5Pbe

The attitude around women's sports has drastically shifted from a narrative of "the right thing to do" to "we must invest in" properties. Look no further than Women's College Basketball Final 4, the recent numbers around the WNBA (Women's National Basketball Association) draft, and the huge increases in franchise valuations in the National Women's Soccer League (NWSL). These properties are serious growth businesses. Think of it as an early "tech boom" for sports. This growth is also seen globally. The Women's World Cup, the England Lionesses, FC Barcelona Women, Chelsea and Arsenal, and the Women's UEFA Champions League. Women's Football is a massive growth business in Europe. The market cap is unknown. The sky is the limit. Nikki Doucet was the guest on the SportsPro Live podcast. Nikki is the CEO of NewCo who has taken over operations of the WSL in the UK. This interview is massively informative and eye opening around the unlimited growth potential for the WSL and the strategies and leadership needed to accelerate that growth. Sports Business Classes - - Listen to this episode. How is the situation in the WSL similar to other women's sports leagues? Where does it differ? Explain Nikki's obsession with the "consumer" and understanding the three core consumer groups and how to serve them? Which consumer group shows the largest growth potential? How would you cater to that group to spur on growth? University of Oregon Lundquist College of Business Fox School of Business at Temple University Temple University's School of Sport, Tourism and Hospitality Management The University of Iowa Tippie College of Business UCLA Anderson School of Management The Premier League National Women's Soccer League (NWSL) WNBA (Women's National Basketball Association) Jesuit High School Portland Beaverton School District TOGETHXR #sportsbusiness #womenssports #sportsmarketing #sportsmanagement #sportsbizprof #everyonewatcheswomenssports

We have a new episode of our podcast with the one and only Ben Turner, Head of Sports Partnerships APAC at SportRadar. 🤝 We’re focusing on the intersection of sport and technology in this one, there’s a prize to be won for those bold enough to invest the time and resources into innovation, and we unpack it all including: 🤳 How to connect with fans outside your core market 📈 Why sports with an innovation and growth mindset lead the pack 📱 The importance of failing fast with new technology to unlock success Listen in below👇 #sportstech #sportsbusiness

In the latest INTERNATIONAL SPORTS CONVENTION podcast, our Managing Director, James Dobbs, unravels the fascinating journey of sports in the monetisation landscape and offers a glimpse into future trends. James sheds light on challenges in sports monetisation, addressing financial disparities and the struggle to align strategies with audience demands. Diving into emerging trends, he tackles concerns about illegal usage and piracy in the sports media landscape. The shifting consumer mindset, especially among younger audiences, prioritises authenticity, leading to collaborations with social platforms for genuine content. This podcast offers valuable insights into navigating challenges and trends in the dynamic sports media industry. Listen here: https://bit.ly/3Gp9hMO #SNTV #SportsMediaInsights #MonetisationStrategies #FutureOfContent #SportsPodcast #SportsBizPodcast

📰 News: A new study says that coverage of women’s sports ⚽️🤽🏿♀️🏋🏽♀️🤾🏼♀️ has increased threefold to account for 15% of all sports coverage in 2022 - up from 4% in 2017. 🤩 📈 While the data is from the USA, it's a positive sign that things are moving in the right direction and we couldn’t be more excited. The study, from the The Collective by Wasserman shares these key points: ⬆️ If women’s sport coverage continues to grow at the same rate, it could reach 20% by 2025 ⛹🏿♀️ Female athletes drive 2x the amount of engagement on social media than male athletes 🎙 New forms of media (like us!) are helping to drive this growth 🌍 Global progress - including stats from this region - need to be explored 👷🏽♀️There’s still work to do - we’re up to it 📹 More content and coverage creates more fandom. Watch this space 😎 Check out The Collective for more info and don’t forget to 📣 Listen, 👍 like 👉 subscribe and drop us a 📝 review wherever you get your podcasts. 🔗 https://lnkd.in/d-nNg5_C #womeninsport #sportsmedia #independentmedia #sportspodcast #MiddleEast #MENA #media #sports #womenssports #podcast

Tune in on this Digiday podcast episode featuring PTTOW! Member Jason Wagenheim, CEO, North America at Football Co as he leads the charge blending lifestyle and sports content. Discover the future of soccer media!

Join me for an interesting conversation with Kunal Joshi, Co-founder Elevar Sports We spoke about: - Hiring folks without pedigree - Global MBA - Managing the pressure that comes when you are born to successful parents - Success& failure - The importance of WHY https://lnkd.in/gvA4sqjv P.S: If you like our content please like, subscribe and comment

My latest podcast Episode 6 of the "Sports Business Podcast with Prof. C" is up and discussed taxes and professional athletes with Robert Raiola, director of the Sports and Entertainment Group at PKF O’Connor Davies, who has worked with over 100 professional athlete clients. In this episode, he chats with me about challenges for high-earning athletes. From fluctuating tax rates among the different states and countries to varying amounts of endorsement revenues and championship bonuses, professional athletes need to understand the tax minefields so they can pay the correct amount of tax and attempt to minimize their tax liability. Tune in to hear this fascinating discussion. https://lnkd.in/ekNqqBZp