REMEZCLA

What do we do at Remezcla? ➡️ We’re remixers of culture, telling stories that reflect our diverse #Latine reality. ➡️ We’re championing the relentless spirit of Latine makers, #creators and architects of authentic expression, fostering a community that leaves us all reinspired. 🎬 Check out some of our latest work for clients including Ulta Beauty, Meta, The Coca-Cola Company, AT&T, Major League Baseball, The HEINEKEN Company, Target and more. If you want to make something real, this is your reminder to recharge your brand #marketing with refreshing relevance. And get in touch 📲 https://bit.ly/41Omk2R Help us celebrate our team that reimagines what’s possible and redefines the future of Latine #storytelling every day, including: Morris Dávila // Daniel Gonzalez // Alan López // Florencia Malena // David Vélez // Camilo Mejía, Gabriel Garcia // Bryan Ruiz // Sonia Riojas // Alexia Müller Utz // Neylu Longoria // Ana Cristina Calapa // Jennifer Bedoya // Ivonne Ruiz Escárcega // Joel Moya // Priscilla Martinez // Denisse Rojas // Marianne Espinoza // Rafael Simon Urbina Olibar // David E. Cid // Djatmiko Waluyo // Thatiana Diaz // Stephanie Matlack (Cabrera) // Milo Serur // Andrew Herrera // Carolina Mendoza // Erika Ramirez // Fiorella Morales // Jorge Monroy // Angie Perdomo Sánchez

Our favorite part of Cannes 2024? Seeing so many Latine voices — on stages, championing each other’s panels and steering brands towards recognizing our community’s significant influence and purchase power. 👏🏽👏🏽👏🏽 As our Creative Director Daniel Gonzalez shared: 🎙️“It’s important for brands to take the plunge.” Daniel took the stage at Whalar House, discussing how brands and marketers can avoid analysis paralysis when it comes to authentically engaging the Latine community. His advice? ✅ If the process feels good, the product will be good. ✅ Put the right people in the room, be proactive, and try. We couldn’t agree more.     Thanks to Whalar House, our fellow panelists Claudia Romo Edelman, Stacie M. de Armas, Javier Farfan, and moderator Jorge Plasencia for the insightful session, and Richard Draycott for sharing in The Drum, too: https://bit.ly/4ezHJEe

Last year, we won our first Cannes Lions 🏆 (the winning work? ➡️ https://bit.ly/3o75UUS) This year, we're here at Cannes for the first time — ensuring that Latine voices, culture, and communities are part of the conversations shaping the future of creativity.  This moment isn’t just about recognition, it’s about representation and ensuring our stories are seen and heard on the world’s biggest stage. Keep an eye out for our #CannesLions2024 crew  – Andrew Herrera, Thatiana Diaz,  Morris Dávila, and  Daniel Gonzalez. 👋

Anyone else have Bridgerton’s mix of Regency romance and modern music stuck in their head today? 🎻 This season’s viral violin-esque cover of Pitbull's hit "Give Me Everything” proves music is a universal language that connects each and every one of us. 🎶 And it reminds us — when music genres come together, the result is powerful.  Take ALTA SINFÓNICA — an extraordinary live experience and docu-series we developed with TECATE ALTA: 🎙️ El Concierto Urbano brought leading Hip Hop, Reggaeton and Corridos Callejeros artists together with the San Francisco Philharmonic, led by Founder and Musical Director Jessica Bejarano, for a performance that honored the beauty of cross-cultural convergence, and new musical expressions and the incredible contributions of Latine artists and communities. It’s proof that music truly knows no boundaries (even in Bridgerton). 🌍

🛫 🇫🇷 REMEZCLA will be at Cannes all next week June 17-21 for the Cannes Lions International Festival of Creativity. Would love to meet up with old and new friends. Please DM me would love to connect. I'll be joined by Remezcla agency team creatives Morris Dávila and Daniel Gonzalez the CDs behind our Cannes Lions win last year as well as Thatiana Diaz Remezcla.com’s Editor -In-Chief will be on speaking several panels during the week.

¡Qué bacano! ¡Qué chido! ¡Qué duro! When the press and fan community reaction to work we’ve worked hard on is immediate — eso es otra cosa! Here’s what they’re saying about “El Béisbol Es Otra Cosa,” our new Remezcla Agency campaign with Major League Baseball (MLB): 📣 Maury Brown at Forbes (🔗 https://bit.ly/3yJSuDF) shared that *it just makes sense* that MLB “fully embrace not only Latine players but the millions of fans in the U.S. and around the globe.” (We agree!) 📣 Sabrina Sanchez pointed out that “many Latino kids (especially us Dominicans) are taught to watch, play and keep up with the sport that fills their people with pride” in her feature in Ad Age (🔗 https://bit.ly/456I64V) 📣 “The spot underscores baseball’s fundamental principle—tradition and the upholding of same—while serving as a reminder that newer customs can elevate the fun without detracting from the more hidebound ways of doing things.” wrote Anthony Crupi in Sportico (🔗 https://bit.ly/3Rf273r)  📣 MediaPost’s Fern Siegel quoted our executive creative director Morris Dávila, who shared: “we’re continuing to ensure that America’s pastime is representative of both the communities that play and cheer for the game of baseball — highlighting the rich histories of the sport and Latin culture and their undeniable intersection.” (🔗 https://bit.ly/456I3pL) A huge thank you to these reporters who are helping us tell these Latine stories – let’s keep knocking it out of the park! 🌟🧢

Baseball is a sport — but BÉISBOL…is a way of life. ⚾️ Out now ::cue walk-up music:: Major League Baseball (MLB) presents the “El Béisbol Es Otra Cosa” campaign, a celebration of the rich culture of Latin baseball communities around the world, highlighting the untranslatable emotions that define it. From ¡Plákata! to ¡Fuácata!, to the Juniors who dare to dream big and make our fandom so unique to the sport. Watch the Remezcla Agency’s new work below, featuring SNL’s Marcello Hernández, multi-platinum artist Myke Towers, and the MLB stars that represent nine different LATAM countries. Directed by Lobos, the director duo of Carmelo Varela and Andrew Garcia. The bases were loaded for this one: Latine talent. Latine sports stars. Latine creative team. ¡Eso es otra cosa! Thank you MLB Team for the partnership: Karin Timpone, Lauren Fritts, Steven T., Joshua Vázquez, Chanel Zapata, M.S., Scott Weisenthal, Geoff Proud, Matt Mantyla, Gordon Lessersohn, Palmira R., Daniela Marulanda, Javier Román, Josie Blanchon, Lucas Stevenson, Melanie McHugh, Doug Gausepohl, Ileana Peña Donovan Thank you to our team: Morris Dávila , Daniel Gonzalez, Neylu Longoria, Ana Cristina Calapa, Ivonne Ruiz Escárcega, Marianne E., Rafael Simon Urbina Olibar, Djatmiko Waluyo, Jemilly Castro, Priscilla Martinez, Katro Rodriguez, Cinthia Castañeda Fernández, felipe Pérez.

“In a crowded advertising landscape, agencies should continue to pursue BOLD storytelling.” ⬆️ That’s what our creative director Daniel Gonzalez shared with The Drum, in response to recent ad backlash and brand-issued apologies in the industry. Daniel’s advice? Keep leaning into creativity. And approach consumer perception with one key assumption: audiences are savvy — and we should treat them as such. Thanks to Richard Draycott for creating space for this important conversation! https://bit.ly/4bLsbuG

Let’s go!

This just in from IAB NewFronts: 👋🏽Say hello to Remezcla Media Group This newly formed group will help brands reach Latine audiences with unmatched authenticity and scale. ➡️ Remezcla Media Group will be the largest unified solution in the digital multicultural space that represents the next generation of U.S. Hispanic media alongside publisher partners such as El Diario and HipLatina.com 🙌🏽 We’re excited for this next chapter as we continue to forge a future where the Latine community is better represented and more connected than ever before! A future we always have, and always will believe in. Read the full recap for more about this exciting news launched in partnership with My Code, and stay tuned ➡️ https://prn.to/3w5s9Pu