TRANSACT Sweden

What an incredible first half of the year, alongside all the other agencies at Omnicom! We've welcomed new team members, doubled our office in Gothenburg, gained new clients, been nominated for different Global Awards, and tackled new challenges. We are very proud of our achievements in this couple of months, but now it's time to recharge and get ready for the second half. Happy Summer! ☀

Today, we will celebrate! Our campaign, "The VCPC Revolution – A New Era of Google Ads ROAS Optimization," developed in collaboration with OMD Sweden for #Verisure, has been shortlisted for the #GlobalSearchAwards2024. The winners will be revealed at the award ceremony on Thursday, September 19, in Kraków, Poland. Looking forward to the results! Well done, team and especially Pedro Talavera! Omnicom Media Group Sweden

It's exciting to have so many students visit our office, curious to understand what we do! Noel Ibsen did a great job presenting what Transact does and highlighting all the opportunities at Omnicom Media Group Sweden. #talents #students Södertörn University, IHM Business School, Nackademin

Magnus Corlin, Alice Arbman Forsberg, Mårten Bokedal and the Optimizely team, you did a fantastic job bringing so many curious and clever people together! Evelina Jörhov, you made us proud for representing us and Omnicom Media Group Sweden together with Elina Olsson from PostNord and Archana Mishra from Apoteket; your explanation on how you are working with your own CRO despite the different development phases was helpful. Contact us if you need help with your CRO.

Are you looking for a place to do your LIA/internship next semester? Transact and Omnicom is organizing an event for students only. Here is your opportunity to meet our team and really connect with us Date and Time: Thursday, May 30, 2024, from 3:30 PM to 6:00 PM Check the link below, and register.

We're joining forces with the entire Omnicom team to celebrate diversity and inclusion at this year's #RunForPride! 💕 🌈 Together, we're stepping forward to make a difference. Let’s run with pride and purpose! #Google and #TikTok, nice that you joined us!

Almost all tickets are gone! If you want to see Evelina Jörhov, our Head of CRO & Analytics, on stage alongside Elina Olsson, Website Manager at Postnord, make sure to register for the Optimizely event at Fotografiska, May 29th at 12:30. To read more and register follow the link: https://bit.ly/3JhuCzT

Last week, our colleagues, Elin Björk and Henrik Elofsson, presented at the Digital Business Borås, an event organized by E-handelsstaden. Elin and Henrik introduced everyone to Retail Media; this innovative marketing approach emphasizes customer data, transparency, and growth and the importance of monitoring brands' data to enhance business performance. David Rindelöv and Carl Österberg, also representing Omnicom Media Group Sweden, explored "Attribution without cookies," highlighting the potential of a cookie-less data-driven attribution model to navigate a fragmented and restricted data landscape. It's needless to say, the day was a success, and the audience departed more knowledgeable than when they arrived.

We are happy to welcome Mathilde Høj and Izabella Paludan Wegmann to the ongoing Omnicom Nordic exchange program, which began in 2022. Initially, three team members from Transact and PHD Swedish office travelled to Denmark for two months. Now, it's our turn to host colleagues from the Danish office in Stockholm. They will collaborate closely with our team, swapping valuable insights from the Danish market and enhancing their skills in SEO and SEM. Velkommen 😁

For those in Borås interested in the latest in Ecommerce, mark your calendars for next Wednesday, April 17th. The E-handelsstaden event offers a full day immersed in e-commerce, hosted at the Textile Fashion Center in Borås. Transacts speakers: Elin Björk and Henrik Elofsson Registration closes tomorrow! Admission is complimentary for members. Register here: https://lnkd.in/d7r_Jp4T #OmnicomSweden #Annalect