Precis

One minute you’re young and wild and free, the next you’re wondering why maximising your ROAS isn’t as cool as you thought it’d be 🫠 Well, wonder no more because Media Specialist Daniel Porcelli breaks it down for us and gives a pretty nice alternative to this issue. Want more can you ask? Oh, you wanted the full blog post? The link's in the comments!

Attention everybody!! Our office yappers have yapped. This month's newsletter will be filled with everyone's favourite content, from books to podcasts to tiktoks and fun drinks 🍹 Don't miss out by subscribing here: https://lnkd.in/d6KBtF2Z

Well, well, well, dear Google... If it isn't the bridge you said you'd cross when you came to it! 🌁 Our CSO Rhys Cater shares his thoughts on Google's latest Privacy Sandbox update (aka all things third-party cookies 🍪) below ⬇️

Do you cringe when you hear terms like “media mix modelling,” “incrementality,” or “GeoX”? You’re not alone 🫠 To fix that, Marketing Science Director Andreas Nguyen Arentoft has written a blog post that guides us through: 1️⃣ What you actually need to do to evaluate your marketing performance 2️⃣ How to do it without getting lost in complex marketing jargon. Link in the comments!

If you were born between January and December, here’s our reading recommendation for this weekend: ✅ Yelp reviews (before you try out that new restaurant) ✅ Your weekend horoscope (better safe than sorry) ✅ The Grocer Vision report on how to win fans and influence sales on TikTok (with the stellar appearance from our very own UK CEO Jess Dickenson) Find the link in comments!

Heartbreak is one thing, securing startup profitability in a recession is another 🎶 2 years after its launch, Voi Technology, the e-scooter rental app that we all know and love, struggled to grow in a new market during uncertain economic times. So how did Voi solve it? By teaming up with us to strengthen their digital maturity, ensure profitable growth, and riiide away towards success 🛴 The results? 📊 20% YoY increase in first rides from paid channels 23% YoY increase of instals to first rides 0% YoY increase in customer acquisition costs. Not too shabby, right? 😏 More in the link in comments!

Things we believe in: ✅ SPF 50 all day every day ✅ Tinto de verano > sangría ✅ Marketing is an investment, not an expense! Things we DON'T believe in: ❌ These 5 brand marketing myths – Our wonderful Brand Marketing Lead Karolina Lapinaite debunks them for us below ⬇️ Our favourite is #5, what’s yours?

During the summer, we like to take some time to reflect on what we've learned over the past 7 months. That's why we love this list of 54 things every marketer should know, compiled by our friends at The F Company ❤️ While we don't excel at all 54 (yet 😉), we love seeing so many of our own learnings reflected in this list. ⬇️ Can you relate to any of these?

And just like that... we've reached the equator of 2024! 182 days ago we wrote our 2024 digital marketing trends predictions. With another 182 days left to go, how accurate do you think our predictions have been so far? 🔮 Any other trends you'd add to this list? Tell us in the comments!

Don't miss the upcoming AI webinar hosted by our very own Booster Box! 🌟 Our Marketing Science Director, Andreas Nguyen Arentoft and Rebecca Leporati Marketing Science Lead at Booster Box, will guide you through working with all things Generative AI in advertising. Don't miss out!