Elin Björk

♻️✨ Introducing our latest Trend Report: Sustainability in Fashion ✨♻️ Discover how sustainable fashion is transforming the industry and how you can be part of the movement. From thrift hauls to eco-friendly styling tips, let's make fashion greener together. 🌿👗 Read our Trend Report on sustainability now! 🌟 #Entym #Fashion #SustainableFashion #Sustainability #ReadNow Vaibhav Chauhan Entym

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Since the first edition of this survey, we have been asking our panel of experts about their expectations regarding the evolution of the percentage that different #retailchannels represent in the total #sales of #footwear in their country #worldfootweartrends #worldfootwearbusinessconditionsurvey #digitalchannels

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To do something for the first time means stepping into unknown ground. This is exactly what we do in our everyday work life. Meet Tina Lemke, Marketing & Brand Experience Manager and see how she faces this uncharted field.    𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘀𝗮𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗳𝗮𝗰𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗹𝗮𝗻 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗲𝗺? Getting the fashion industry to understand the real story about Södras owners and the way we take care of the forest. And getting the knowledge out that OnceMore is the solution for the future of sustainable fashion. The solution – continue the hard work that me and my colleges do. And doing it big! Show the world that we’re here!

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Did Rosalía just tease a collab with ZARA SA? She had the media buzzing with her surprise visit to Inditex's headquarters in March, generating over $2M in Media Impact Value™ (MIV®). Q1 is a crucial period for mass market fashion brands to make a strong impression and Zara definitely achieved this. Our new report ‘Mass Market Fashion: The Brands Embracing 2024 Opportunities and Navigating Uncertainty’ goes behind the scenes to analyze their performance and the bigger industry trends that could impact your own marketing strategies. But that's not all - we also dive deep into the state of the mass market fashion space, providing a competitive analysis of 10 top players and helping you get a 360-degree view of the industry landscape and where your brand stands. This report is a must-have for fashion marketers determined to stay ahead of the curve. Don't miss out now 🔗 https://bit.ly/3JofTw8 #FashionMarketing #MassMarket #FashionReport #DataInsights #BrandPerformance #MarketingTrends

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More and more people are caring about the source of the products they use and the clothes they wear. People are increasingly interested in wearing clothes that come from brands that care about the environment and sustainability. We believe that this search and emphasis on sustainability in fashion makes brands become more sustainable and care more about these issues. And you, do you like and care about dressing in sustainable brands?! #Fashion #sustainability #people

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“Global fashion brands Gap, H&M, BESTSELLER and Mango are putting aside business rivalry to take part in a global project aimed at financing decarbonisation of the sector.” 👏👏👏 One of our core visions is to help retailers become more sustainable. These retailers are approaching that at the factory. Dropit’s approach is to help retailers reduce waste from overbuying. When retailers make smarter decisions with our solution, stock is located where it’s most likely to sell. This is inventory optimization, contributing to less waste. It’s a win for sustainability and profitability. Learn more about what Dropit can do at https://www.dropit.shop/ https://lnkd.in/eXnuSF44 #inventorymanagement #dropit

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🌞 Summer Sales Myth or Truth? As the temperature rises, so do the debates among wholesalers: Is it really easier to sell clothes in the summer than in the winter? Let's explore this common belief. Summer: A Hot Season for Sales? Many wholesalers argue that summer brings a surge in demand for clothes. The reasons are clear: 🌴Vacation Wardrobes: With more people traveling, there's a higher demand for casual wear, swimsuits, and accessories. 🏓 Outdoor Activities: Events, festivals, and outdoor gatherings prompt increased purchases of trendy and comfortable outfits. 🛒 Retail Promotions: Summer sales and clearances attract customers looking for the best deals on seasonal attire. Winter: Cold but Lucrative. On the other hand, winter isn't as frosty for sales as one might think: 🎁Holiday Shopping: The holiday season drives significant consumer spending on gifts, including clothing. 🧥Winter Essentials: Coats, boots, and warm accessories are must-haves, ensuring steady sales of high-ticket items. 🪄Back-to-School Season: The start of the academic year sees a spike in demand for new wardrobes. Both summer and winter have unique advantages for clothing wholesalers. Success depends on understanding market demands and strategically stocking up on seasonal essentials. At Brand Club, we cater to all your seasonal needs with a wide selection of clothes, shoes, and accessories. Whether it's summer dresses or winter coats, our diverse inventory ensures you’re always prepared to meet customer demands. Explore our extensive collections and see how we can support your business all year round.🚀 🔗 Brand Club Website - www.brandclub.lt Let's keep the conversation going! What has your experience been with seasonal sales trends? Share your thoughts below. #BrandClub #brandclublt #wholesale #wholesaleclothing #b2b #b2bsales #business #worldwide #clothingcompany #clothes #clothingbrand #lithuania #WholesaleIndustry #FashionRevolution #WholesaleFashion #Collaboration #FashionForAll #FashionForward #Trendsetters #Innovations #RetailSolutions #SeasonalSales #SummerVsWinter

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Our Fashion News of the Week once again highlights that sustainability in fashion has now reached all levels. Many exciting collaborations between sustainable labels and eco-friendly fashion stores show that ecological and fair products are trending. The sustainable fashion market is thus attracting more and more customers. However, companies also need to be more sensitized to this topic. This goal is addressed by the new The Ganni Playbook, which provides a guide for starting a sustainable business. Get full access on greenknowledge.org #newsoftoday #ganni #sustainablefashion #popupberlin

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BREAKING NEWS: Together with Blurred we are thrilled to publish The Road To Inclusivity 2024: Is The Fashion Industry Heading in the Right Direction Towards an Inclusive Culture? What impact does inclusion have in the workplace? Through our research, Blurred x Fashion Minority Alliance found that the fashion and creative industries still face three critical challenges related to equity and inclusion in the employee life-cycle, namely: 1.   Attrition of staff from underrepresented backgrounds at the mid-level which is linked to lack of progression or promotion prospects for these individuals 2.  Continued difficulty in creating a sense of inclusion and belonging consistently across corporate culture and business practices, leading to disengagement from affected employees and disruption to the employee lifecycle 3.   A disconnect between policies and practice, as well as a lack of preparation and education to avert crises related to representation To read the full report and the solutions it offers to ensuring workplace inclusion for all employees download a copy of the report here: https://lnkd.in/ejrMaKQf #EmployeeEngagement #CareerPathing #DEI #DataDrivenHR #FutureOfWork #HRInnovation #WorkplaceCulture #Creative #Fashion #TheRoadToInclusivityReport2024

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In the fast-paced world of fashion, staying ahead means more than just keeping up with trends—it requires streamlining your entire process from concept to consumer. 🚀 That's why a robust Product Lifecycle Management (PLM) system is key to maintaining accuracy, optimizing costs, and ensuring compliance. But where do you even start? 📘 Selecting the perfect PLM can be challenging, but we're here to simplify it for you. Download our Free PLM Buyers Guide to find the perfect fit for your needs! Packed with tips and insights, it can help you navigate the complexities of choosing the right PLM system for your businesses. Download here 👉 https://rb.gy/do6gib #FashionTech #BuyersGuide #Digitalization #FashionIndustry #SaaS

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🧵 Power Imbalance in Fashion Supply Chains The fashion industry faces a power imbalance between suppliers and buyers, leading to compromised worker safety. With consumers demanding fast and sustainable fashion, suppliers are under pressure without additional compensation. Key Points: Companies must align purchasing practices with regulations like CSDDD, improving human rights and sustainability. Non-Compliance Consequences: Fines up to 5% of global turnover and potential damage claims. Matthijs Crietee, IAF: New regulations prevent buyers from shifting all costs to manufacturers, promoting fairness. Kate Lewis, ETI: Responsible purchasing practices protect workers and enhance business sustainability. Peter McAllister, ETI: This is a chance to standardize human rights due diligence and improve global working conditions. #Sustainability #Fashion #EthicalTrade #HumanRights #SupplyChain

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HUGO BOSS, the German fashion house, has adjusted its annual sales forecast due to weakening global consumer demand, especially in markets such as #China and the #UK. The company now predicts sales for the year to range between € 4.20 billion and € 4.35 billion. #Retail #ApparelRetail #RetailNews #Retailer #RetailBrand #FashionBrands #Menswear #Womenswear #DailyNews #ApparelResources #FashionBrand #RetailIndustry #ApparelIndustry #Germany

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What Happen In Vegas impact you business…

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If you're trying to expand your brand's reach and break into new markets, take a look at these Scandi brands for inspo. Our new blog examines the Scandinavian fashion brands that have become a staple in every style icon's wardrobe worldwide while exploring how to expand into different regions successfully. This expansion requires a well-considered, carefully planned Voice approach that caters to the nuances of modern audiences in today's marketing landscape. We break down the effective marketing strategies NA-KD, Cos, and Ganni used to forge deeper connections in various regions. As well how to leverage a multi-tier influencer strategy. Additionally, we explain how to track your brand's impact and benchmark it against your biggest competitors, allowing you to make data-backed decisions. Read it now 🔗 https://bit.ly/3y0ltmD #ScandinavianBrands #FashionMarketing #InfluencerMarketing #CelebrityMarketing #MarketingStrategy #DataDrivenInsights

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🌐 On 21-23 May, the #GlobalFashionSummit 2024 Edition took place in Copenhagen and was hosted by the Global Fashion Agenda, where some of the most important players in the fashion industry discussed sustainability in the fashion industry. If you didn't get the chance to discover what was discussed at this event's conference, keep reading and discover the key takeaways🔽: 🔄 Transition from Linear Business Models to Circular business models: The fashion industry must change its mind about promoting circular-based business models instead of the current selling-more business model. 🤝 Collaboration as a Key Solution: Authorities, fashion brands, textile retailers, supply chain suppliers, or ONG must work together to define new strategies to promote real changes which involve all the fashion industry players and new business models where everyone benefits. ♻️ Boosting Recycling: The textile industry must invest and implement new recycling technologies to attract fashion brands. Current numbers about textile products' recycling are worrying; just 1% of old garments are actually recycled. 💡 Investing in Innovative Materials: Circular-based fibres can accelerate the fashion industry's transition to a circular economy. Together with new recycling innovations, investing in materials is one of the most important areas to invest in changing the textile industry. ℹ️ Increase Transparency: Transparency is one of the most important circular principles, so brands and retailers must increase their products and processes transparency for consumers and authorities. 🚀 Empowering Consumers: Consumers' Role in fashion's circular transition is vital. The more educated and environmentally-conscious consumers will increase sustainable product demands, boosting circular-based brands. 🧠 Changing Industry's Mindset: Due to the climate emergency, the industry must act urgently. It is not about empty promises or sustainable marketing slogans, our planet needs changes and real actions to reduce carbon emissions and other environmental-damaging consequences of our impact. 🛑 Stopping oversupplying and overconsumption: One of the most polluting practices of the fashion industry is oversupply and overconsumption. This situation causes tons of textile waste which must be reduced. ⚖️ Sustainability Regulations: Authorities must regulate unsustainable practices to fight against them. For example, the EU planned the Strategy for Sustainable and Circular Textile, emphasising designer responsibility and ecodesign requirements for durability and repairability. At Recovo, we are always up-to-date with the latest textile industry news. We invite you to join our Circular Fashion journey and discover more about how the industry is transitioning to Circular Economy.

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The topic of innovation is top of mind in the performance running shoe market – especially if you ask Nike, which has been widely criticized for having a lackluster product pipeline by analysts and the Street in recent months. But for Deckers chief executive officer Dave Powers, this isn’t an issue for its star running brand Hoka. Indeed, on the product front, Hoka is driving growth and consumer acquisition through innovative updates and new introductions across a diverse assortment of footwear. Footwear News Deckers Brands HOKA Nike Dave Powers #running #hoka #runningshoe #earnings #sneakers #nike #marathon

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