Annalect Nordics - AI Powered Consultancy

Big changes await the media market this fall. 🛸 Adaptation and innovation will be key for companies that want to survive and grow. 🌠 AI and new technologies offer both challenges and opportunities. 👩🚀 Responsive players who embrace these changes will lead the way into the future media landscape. Read more here and have a look below for the top four topics of the article featuring our MD in Sweden: https://lnkd.in/dsT8j27F

Happy news! 🍀 Lise Tangen Hansen will join us as MD in Norway. 🤝 https://lnkd.in/ddpuqx7x

We are (also) hiring for our Copenhagen office! 🥁 https://lnkd.in/dm4_zpJ4

We are hiring in Stockholm Sweden! Come join one of the fastest growing agencies in media! Annalect in Stockholm are now hiring for two senior roles - Senior Data Analyst and Senior Media Advisor. Read more below! https://lnkd.in/d2A7pfKq

THE HOLY GRAIL TO MEASURING MARKETING EFFECTIVENESS   If there is one thing marketing experts can agree on it is that the most effective and holistic approach to measuring marketing activities in the future, is to use a framework combining:   1. Attribution modelling 2. Marketing Mix Modelling (MMM) 3. Incrementality experiments   Just ask WARC (https://lnkd.in/dQ86GXUy)   🧐 With the uncertainty and signal loss we will face in the absence of the 3rd party cookie, many companies are unprepared for the challenge of attribution modelling. 📢 Adding to that, some companies are trying to grasp the vastly changing media landscape through MMM modelling, going from mass-media to masses of media, leaving out the importance of the communication concepts – are we aiming for short-term profits (ROI) or long-term baseline impact.   That is why a lot of big companies risk to fall short if they do not adapt to these three concepts as a holistic approach and challenge what they actually entail. At least that is what we find with clients running a combination of our Luminous solution (attribution modelling) combined with our full-scale MMM approach and incrementality experiments. 👩🚀   If you feel somewhat unprepared for the challenges coming ahead, feel free to reach out!

Documented effect for Volkswagen: A sales increase has never been more fun! At Annalect, we are proud to be able to document the value of Volkswagen Commercial Vehicles' strong marketing efforts. An analysis of ‘Volkswagen Erhvervsbilers’ new campaign platform 'Altid godt kørende ', carried out by Annalect Consumer Insights, shows how the campaign has almost doubled VW Commercial Vehicles' top of mind awareness. At the same time, the campaign achieves top marks for its humor. The campaign's great results have contributed to an increase in sales of as much as 35% compared to the same period last year! In addition, the Annalect-analysis shows… 🙋♀️ Increase in aided awareness of 14 percentage points 🤝 Three out of four have high confidence in the operational reliability of VW Erhverv 🥇 Lowest brand rejection in the category – only 3% Curious about how you can learn more about the value of your marketing efforts? Let us know. https://lnkd.in/eDxzBXGN

This week we get to celebrate our collaboration with McDonald’s in Barcelona for their Worldwide 2024 Convention - no greater way imaginable! Our evolving Global McDonald’s Annalect team, led by our MD Søren Fromberg, is participating in the sessions around the future strategy and growth initiatives for McDonald’s. Next step is to regroup with the rest of the Annalect team and start evaluating and incorporating the learnings and ideas we have brought back home. #WW24 #McDonalds #Collaboration #Innovation #GlobalStrategy #FutureGrowth 🍔🌍

On Wednesday April 17 our Swedish MD David Rindelöv will speak at the event #DigitalBusinessBorås2024 hosted by E-handelsstaden. If you want to know where we are with retail media, how to measure digital investments in a post-cookie environment and the impending AI revolution there is still time to sign up for a seat! #TextileFashionCenter #AI #DigitalAttribution #RetailMedia

🌐 Investing in Brand Building: A Long-Term Strategy for Sustainable Success In the fast-paced world of business, it's tempting to focus solely on short-term sales, but let's talk about the game-changer: Brand Building. Numerous studies underscore the long-term benefits of investing in a strong brand. Here's why it matters:   📈 Brand Loyalty and Trust: A study by Edelman (2019) found that 81% of consumers need to trust a brand before making a purchase. Building a strong brand not only boosts loyalty but also fosters trust, laying the foundation for lasting customer relationships.   🚀 Resilience in Turbulent Times: According to McKinsey (2023), brands that maintain or increase marketing during economic downturns experience higher sales and share gains compared to those that reduce spending. A strong brand provides stability and resilience.   🌟 Employee Engagement: A study by LinkedIn (2023) found that employees working for companies with strong brands are proud to be part of the organization, leading to higher levels of engagement and productivity.   📊 Long-Term Financial Performance: The Kantar BrandZ Top 100 Most Valuable Global Brands report (2023) consistently shows that strong brands outperform the stock market, highlighting the correlation between brand strength and long-term financial success.   👩💻 (…) And finally, our own results from multiple industry studies show the same; tactical messages will return higher short-term sales levels (ROI), but brand building messages can return up to x3 higher ROI (than tactical messages) in the long run, which in return support and build baseline sales.   In a world obsessed with immediate results, let's not underestimate the enduring power of brand building.   Connect with us to discover how we can help you evaluate both short- and long-term returns on your strategic investments.   #BrandBuilding #MarketingStrategy #LongTermSuccess #BusinessInsights #ROI

In Resumé, our Swedish MD David Rindelöv talks about the lack of generative AI implementation in Swedish companies. "The trend is alarming," writes David Rindelöv, and gives four insights to companies that want to get started with their work. ✔ AI does not turn bad companies into good companies ✔ Ensure a solid data foundation ✔ Start small and bottom-up ✔ Experiment and let the employees find the efficiency gains in their daily work Read the full article below (swedish only). https://lnkd.in/daVbY53A