Omnicom Media Group Sweden

Congratulations to PHD on the new assignment! What a brilliant way to kick off the summer! We're excited to work with such a wonderful brand! Nice to have you on board, Elite Hotels of Sweden AB!!

Congratulations to our team for the nominations for #ÅretsMedierådgivare at the #StockholmMediaAward! It's fantastic to see so many of us being recognized! 👑👑👑👑 Malin Hallgren from #PHDSweden, Gabrielle Mehrens and Erik Nordquist from OMD Sweden and Samuel Blom from #Hearts&ScienceSweden

Building a team involves much more than simply bringing people together in the same office. A true team is formed when a group shares the same goals, drive, and hunger for overcoming challenges and solving problems. Most importantly, they must have mutual respect for one another. Yesterday, we proved once again that Omnicom has achieved this. We closed the year's first half in the best way possible—celebrating together. 💙 #GladSommar, everyone! OMD Sweden, #PHDSweden, #HeartsSweden, Annalect Nordics - AI Powered Consultancy, TRANSACT Sweden, DRUM SWE, #TRKKNSweden

Congratulations to DRUM SWE, our creative hub, on securing a new client: InRule, a leading SaaS company in decision automation for healthcare, insurance, and finance. Together with DRUM and NewNew, they are launching a campaign to connect with the people affected by their services. The campaign aims to make complex issues understandable and relatable by showcasing everyday situations. "The new campaign marks a significant shift from the traditionally complex B2B tone to a more human approach. This change addresses a common pitfall in B2B communication where companies often fail to reach the decision-makers," says Olle Swedberg, Marketing Manager at InRule, in a press release. Read the full article on Resumé And kudos to the team: Niclas Lundberg, Emil Thelander, Baris Berktan, Catharina Thor, Emilie Öster, Bo Thorp, Mikael Hallmans, Iris Russell #NewClient #NewCampaign #CreativeConcept #Healthcare #Insurance #Finance #CampaignLaunch #HumanApproach #B2BCommunication

A year ago, Carina Svensson took over as CEO of OMD Sweden, the largest media agency in Sweden. Today, Dagens Media published an interview where Carina shares her thoughts and plans for the future. The interview highlights a reorganization with an even greater focus on customer service and tailoring work to individual client needs to increase customer satisfaction. It also discusses transforming the client management role by involving various specialists, not just media specialists. Under Carina Svensson's guidance, OMD is embracing AI to enhance efficiency and customer focus. This includes involving non-client-facing employees in client interactions. The positive impact of AI on OMD is evident, with improved work quality and speed. The organizational change is expected to strengthen OMD as a strategic partner, with a greater emphasis on AI development and creative activations. Read the full interview at the link below if you are a Dagens Media subscriber:

Our agencies have secured the first and second positions in the highly prestigious Cannes Lions ranking. Yet another reason to celebrate this midsummer!💐💐 OMD Sweden #PHDSweden

This year, some of us attended Cannes Lions with our clients once again. We gained insights from artists, athletes, and other professionals worldwide. Ultimately, our work centres around connecting with people on an emotional and intellectual level. It was reassuring to see that everyone faces challenges, yet we felt immense pride in how Omnicom continues to lead in many areas. #omnicomcove #canneslions2024 #GwynethPaltrow #JohnLegend #RobertoCarlos #PatrickMouratoglou #GilbertoSilva

Despite interest rate cuts, such as the one in May, to stimulate growth, there is no guarantee that media market funds will return. The recession has led advertisers to streamline budgets, demanding more results and a proactive, forward-looking approach to technology and skills from strategic partners. In his article on Dagens Media, David Rindelöv shares his perspective on what advertisers should focus on in the upcoming months.

At our recent event, The Brief, we had the pleasure of hearing Emma Frans share her perspective on the importance of communication. She emphasized that it's not just about fulfilling an obligation to share a message but about ensuring it is understood. Politicians, public figures, and even marketers have the duty to make themselves clear. Simplifying the message does not undermine people's ability to understand; rather, it ensures the message is effectively conveyed. Read Emma's interview conducted by Yasmine Winberg from Resume at our event, in the link below.

Our next TRKKN event with Google is coming up! Join us next Monday, June 17th, at 13:00 at Google's office. Sign up for free now! 🧠 Discovering TRKKN solutions powered by cloud and AI. 🧠 Learning our GDPR compliance approach and third-party cookie strategies. 🧠 Gaining insights to prepare for the Universal Analytics Sunset. 🧠 Connect with amazing people over coffee and snacks with them: Alexander Percivall, Nekhoh Brown, Anton Kanis, Fedor Goossens, Julia Sawczyk, Jennifer Gaourie, Alejandro Zielinsky, and Nikolai Elssel #data #analytics #martech #dataprivacy #1stpartydata #3pcd #uasunset #gdpr #googlemarketingplatform #googlecloud #ai #stockholmevents #google #trkktalks #trkkn #omnicom