Head of Content Marketing & Partnerships @ GetResponse | Growing SaaS and B2B Brands with Content Marketing, SEO, Email Marketing, and Webinars
Imposter syndrome starting in 3...2..1... 😬 Whoever knows Tommy Walker and his YouTube series – The Cutting Room – can probably understand what I'm feeling right now. Anticipation, honor, anxiety, excitement... a whole bag of feelings, but all for a good reason. To be able to share my experiences with a content legend and his audience. I'm sure I'll learn a few things today. Hopefully, y'all will too. Because today's topic is a special one to me. Data-driven content... Content that was developed from a need and not from 'Oh look, they're ranking for that keyword, and it has great search volume. We should write that, too' Content that continues to drive backlinks, mentions, and requests for more info. Copy that takes several teams to prepare. Content that's nearly impossible to copy. Wanna hear more? Join us live👇
Teaching how to create high-performing content at scale to Fortune 1,000s and high-growth startups
“Data-driven content” 🤢 amiright…? Well, not if you’re Michal Leszczynski from GetResponse. Michal’s team uses data to find the trends established and aspiring email marketers care about most to create high-converting mid-funnel content. In this conversation, we’ll be digging into the origins of one of Get Response’s more recent campaigns and how they leveraged their quantitative and qualitative data to identify the topic, how it was used to guide its creation, and where they’re going next. Tune in today at 1pm est / 10am pst for Live Q&A https://lnkd.in/eUm8_CgB
Anna Sonnenberg
3mo
Awesome, can't wait to listen!
Content & Community Lead at Open Loyalty | Email marketing consultant | Keynote speaker
3moDude! You are my go-to content person and you should definitely develop your brand line of merch with the tagline "Content developed from a need and not from a keyword" ❤️ I've booked the ticket and am looking forward to watching the webinar. It's gonna be awesome!