CEO/Founder, Radiate B2B - intent data + advertising platform for B2B | Mentor@Techstars | Advisor/NED
New Martech map is out - and super growth in the martech space. 27.8% growth YoY A speed not seen for almost a decade - now 14,106 companies. To give you an idea there were as many new products submitted as were already on the list. No surprise AI is driving this - though a lot got disregarded as they were addons or incomplete in some way. Most of the AI platforms seems to be in content and sales - and my take is that this is still really early. Almost all approaches I see are drop and replace tools for previously human executed tasks. The real change is yet to come which transforms processes and delivers significant efficiencies. What was interesting was the churn - it was extremely low - just 2% disappeared from the market. So despite all the commentary about how tough 2023 was.. Martech has come through it so far. There is more info here: https://lnkd.in/eW2R32mx
