Nikodem Sarna, PhD

💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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✌️☀️Important semantic terms explained correctly 👇#semanticsearch #semanticseo I've been reading a lot of SEOs writing about semantics lately. I think this movement is very good. 10 years ago, hardly anyone in the industry was intensively involved with semantic search. However, I also often see a misuse of terminology from the science of semantics. In addition, new terms are invented instead of using the official terms. Below are the most important terms and their explanation in a hierarchical order in the context of information technology. There is a philosophical and an information technology dimension to semantics, with the latter being the more important for semantic search and SEO. I will explain the terms in context information technology. 📍Ontology: In information technology, an ontology is a structured framework that categorizes and defines the relationships between concepts within a specific domain, facilitating data organization and retrieval. I often read terminologies like topical maps which is an invention of the SEO industry and belongs not to the terminology of semantics. 📍Entity: An entity is any specific thing or object that exists independently and can be distinctly identified. In various contexts, an entity can refer to a person, place, object, or concept, and is often used in discussions about data, where it represents a unit of information. In a graph structure like a knowledge graph entities are represented as nodes and their relationship as edges. In a natural language perspective all nouns like subject or objects in a sentence are entities. A verb or predicate can describe a relation between entities but is not an entity itself! 📍Entity type or entity class: An entity type is a classification that defines a group of similar entities. In data management and modeling, it refers to a category or blueprint that describes the attributes and relationships common to a particular set of entities. 📍Attributes, in the context of entities, are the properties or characteristics that define or describe each instance of an entity type. They provide specific details about the entity and help differentiate one entity from another within the same entity type. For instance, if the entity type is "Person," the attributes might include name, age, and address, each providing essential information about individual instances of the entity type "Person. Attributes are often misunderstood by SEOs. The term attributes is often confused with sub-entities. Attributes always require a value and together they result in attribute-value pairs such as age:48 years for a person entity. You can find out more about important terminology in this article: 👇https://lnkd.in/eHJUf7nM 🔔Click the bell or follow me for more about Semantic SEO, E-E-A-T, Content Marketing and (Thought)Leadership.

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Imposter syndrome starting in 3...2..1... 😬 Whoever knows Tommy Walker and his YouTube series – The Cutting Room – can probably understand what I'm feeling right now. Anticipation, honor, anxiety, excitement... a whole bag of feelings, but all for a good reason. To be able to share my experiences with a content legend and his audience. I'm sure I'll learn a few things today. Hopefully, y'all will too. Because today's topic is a special one to me. Data-driven content... Content that was developed from a need and not from 'Oh look, they're ranking for that keyword, and it has great search volume. We should write that, too' Content that continues to drive backlinks, mentions, and requests for more info. Copy that takes several teams to prepare. Content that's nearly impossible to copy. Wanna hear more? Join us live👇

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Three quite interesting observations on the Google March 2024 core update by Mordy Oberstein , in particular I find very interesting that movement at the bottom of the SERPs: "In November, 6.46% of the URLs ranking in the top 10 came from beyond position 20. That number jumps noticeably to 9.38% in March." This looks like a different type of update.

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Performance Max for marketplaces.... is so new even marketplaces don't know about 🤣 So i just asked almost every major market place in the DACH Region in Europe and turns out - no one knows about it, except Amazon support 😳 It'll probably take a while for market places to onboard this format, so a "no" does not necessarily mean the market place is not participating in it. #ppc #googleads #pmax

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Here is my analysis on Performance Max for Marketplaces and why you should care! #googleads #performancemax #ppc #sea #sem

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Some interesting slides from yesterday's Meta earnings call This can explain why we see such major differences between different Gros and verticals This also tells you that you live in a bubble. A bubble that is the ad accounts that you manage. It's all about perception and perspective.

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[PART 2] Here is why you shouldn’t use AI to write up your key campaign. My marketing assistant Cezara and I run campaigns to test ICP, VP, and build scalable and cost-effective outreach for some of our companies like: https://blkns.academy/ Folderly GreenSync.io ClickRoads | B2B high-performance digital agency, as well as my personal Newsletter and Podcast campaigns. For writing from scratch, revising, or rewriting, I use the buyWords platform now. Why? ❗ 1. I have a flexible $500-$2,000 monthly budget to run tests, and I don’t want to pay upfront or have someone on retainer. I use the company card and don’t need to discuss with my team who worked on what, how much time it took, or why it was a priority. My tasks become a priority automatically. 2. By accessing the buyWords marketplace, I can choose any project I need, from $300 to $1,000, depending on what I am looking for. So I can get a sequence, a landing page, or an ad, super easily. 3. Add to cart -> pay with Stripe. 4. I have my dedicated Trello board reflecting ongoing tasks, with all briefs, and can chat with my writer through the Trello card. 5. Typically, it takes one revision to get a perfect sequence that I can use. 6. After 3-4 weeks of testing, I go back and order a rewrite based on my findings, paying 50% less. For someone who needs a high-quality sequence written by someone with years of experience, who gets me, works fast, requires less contact, no calls or instructions, and operates with a flexible budget, buyWords is a lifesaver for me. I think platforms like this are the future of agile and remote work. I love the buyWords writers, the frictionless platform, and how I feel about my work as a result. Getting lots of things done without BS.

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Bart Goralewicz, founder of Onely - Organic growth through practical innovation recently did a study on Google SGE. They analyzed hundreds of thousands of keywords over the last couple of months, almost a year to see the percentage of verticals that have an SGE answer when a user searches for information in that industry. See image attached. They predict that once Google gets more data, the number of SGE answers for different verticals/industries will increase. What are your thoughts? #SGE #SearchGenerativeExperince #SEO #SEOinKenya

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👁 Privacy is the TOP priority for AdTech in 2024 🔽Mobile, in-app, and emerging channels like CTV and DOOH are expected to grow significantly. 🔽 There will be a big focus on privacy-preserving solutions, such as first-party data and server-side adtech. 🔽Transparency will be a key driver of growth, with open-source initiatives playing an important role. The industry needs to develop common standards and solutions that are adaptable and sustainable. #adtech #publishers #programmatic

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Undocumented details on new customer goals in Pmax from Google Marketing Live! Google just announced a lot of new Pmax goals for new customers at Google Marketing Live. Their overall goal is to create a separate user journey for new and existing customers. For example, there will be promotions only for new customers and special prices for loyalty program customers. They are also testing internally if there could be individual assets just for new customers. It's a very interesting roadmap. I attended a roundtable in Dublin with the product lead for customer cycles and got a chance to ask a lot of detailed questions that are not documented anywhere. I wanted to share the answers, as some of them were unknown to me and others in the community. The first thing I asked was why there are so many unknowns when setting up new vs. existing customer tags in Google Ads and uploading existing customer lists, and not relying on cookies detection. The answer was that the unknowns are mostly unconsented users and iOS users. This is interesting because for iOS users, Google shifts out the Gclid that refers to both user and campaign data to GBraid and WBraid, which only refer to campaign-related data. We often see 30-40% unknowns even though best practices are followed. Another interesting answer is that the unknowns are treated in the algorithm as existing customers, which is useful to know. Google mentioned they would be testing if they could model the unknowns out. I then asked how important the new and existing customer variable in tags were for determining new and existing customers, as it is often limited in some platforms like Shopify, where the new pixel only provides data if users are logged in. The answer was very surprising! The parameter in the tag are mainly used to train the algorithm to verify that Google made the right prediction about whether it was a new customer. The determination happens already when a user enters the auction. My own interpretation of this is that the first-party existing customers list for customer match, in combination with enhanced conversion, is the most important signal for Google to determine if a customer is new or existing when they enter an auction. I asked if it would still work to have just two different conversion actions for new and existing customers and then update the value from the API if a customer is determined to be new or existing, as this provides a safer determination made by the customer's own backend data. The answer was that it would be the same, and the customer match list was the most important. So we will build into ProfitMetrics separate conversion actions now for new and existing customers in the coming month. These were very interesting and helpful answers from Google. I hope you can use the insights, and let me know if you have any questions.

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👉 Rockstar Klaviyo Expert Needed at Ecommerce Marketing Agency 🔥 Our ecommerce marketing agency is looking for a Klaviyo expert to join our team. The ideal applicant: ✔️ Organized and can keep deadlines ✔️ Comfortable with shifting priorities ✔️ Being available between 11am-7pm European Time on weekdays. ✔️ Ideally, have the knowledge of Klaviyo or at least email marketing tools and also popup software ✔️ Detail-oriented, the more punctual the Klaviyo expert is and the fewer mistakes is made, the faster we can work and grow as a company ✔️ Has understanding of brand voice and can find the right images if a brand description is given ✔️ Team player, can work with 5-8 people at the same time ✔️ Open-minded person to change processes ✔️ Being an accountable and responsible person, the less we need to babysit, the faster we can work and grow. ✔️ Being flexible in terms of time and tasks, sometimes we need to do urgent work or work out of your scope. However, we try to eliminate these. ✔️ A person eager to learn and grow in our team. The online marketing world changes fast. ✔️ Fluent English speaker and writer. Have real-life English speaking experience with natives. ✔️ Can work as a subcontractor, we don’t have employees at the moment, everyone is a subcontractor. ✔️ Can work part-time at the beginning, 50-70 hours a month and full time later, 120-140 hours per month. 90% of your job will be like: ✔️ Setting up the Email Campaigns in Klaviyo (or other email software) for the clients of the Klaviyo Expert. ✔️ Setting up the Email Flows in Klaviyo (or other email software) for the clients of the Klaviyo Expert. ✔️ Setting up the Popups (usually in Klaviyo or Optinmonster) for the clients of the Klaviyo Expert. ✔️ Setting up Google Analytics custom reports. ✔️ Setting up the email list segments in Klaviyo. ✔️ Creating split tests for campaigns, flows, popups with the creative provided. ✔️ Setting up discounts/incentives for the clients of the Klaviyo Expert. ✔️ Participating in the weekly meeting, service dev calls, and operational calls with the team. ✔️ Documenting new processes in the Google Drive of the team and Trello cards at least once a month. Perks: 👉 We want to learn, so we travel a lot. The ideal applicant loves learning from more experienced people. 👉 You can participate our training program created after working with almost 170 ecommerce clients in the last five years. 👉 You can become a member of a great team of international people who push each other to become the best of ourselves. Great opportunities for a promotion since we’re still a small team and growing fast. 👉 You can work from wherever you want. 👉 The work involves 3-5 meetings a month but apart from that, you’ll work mostly alone. The selected applicants will be required to do a short unpaid test. We will evaluate the tests and schedule the interview with the top 5 applicants.

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Do you like trying new AI tools or do you prefer to use AI in the apps you already know and like? 🙋🏼‍♀️ Gemini Extensions are now available in over 40 new languages incl. Czech and Slovak. You can get real-time info from Google apps and services like YouTube, Maps, Flights, and Hotels and even allow Gemini to access your personal content in Gmail, Docs and Drive all in one place. ✨ Try it yourself: gemini.google.com #gemini #generativeAI

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"Almost 10% of selfies, that pass the liveness checks for account openings, are deepfakes." We've had deepfakes come up in conversation more in 2024 than ever before. As you can see they've started to seep into identity verification, but with the right tools in place, deepfakes cannot be used to spoof and authentication attempt once a fake identity has been created. Check out our report that looks into this 👉 https://lnkd.in/g4CMTxXt

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Google plans to centralize streaming ad purchases Google is promoting new strategies for advertisers to reach audiences on streaming platforms. During the IAB NewFronts event in New York City, Google announced its plan to centralize streaming ad purchases through its demand-side platform, Display & Video 360 (DV360), traditionally focused on web advertising. The key point: With the increasing fragmentation of streaming audiences across various platforms, advertisers need a unified solution to reach their target demographic. Google aims to offer this through DV360, enabling advertisers to manage video campaigns more efficiently. Google's approach involves "rethinking programmatic TV" by centralizing streaming ad buys on DV360, a platform that can integrate various fragmented streaming sources. According to Google, DV360 can reach 92% of connected TV households in the U.S. A case study with SAP demonstrated DV360's capability by reaching 29 million unique viewers, with 5.6 million incremental viewers. Google's strategy relies heavily on YouTube's vast audience, using it to drive ad sales across streaming TV, and partnering with third-party sources like Disney for additional streaming inventory. DV360 is also introducing new measurement tools, such as cross-device conversion reporting for connected TV campaigns. #PPC #SEA #Ads #GoogleAds

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A new and one more useful #GA4 report called 'Advertising segments', which shows a number of GA4 audiences that are synced with Google advertising products (like Google Ads) for remarketing and ads personalization. Here you can see list sizes and if its available for remarketing.

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TGIF! Check out this new data from, Catherine Perloff at ADWEEK 🏋‍♂️ It demonstrates how much of a lift it is to "test" alt ids and the money left on table. With lockr #Publishers turn on the Alt Ids to test. Then turn them off until ready to monetize with those Alt Ids. 💡 As one client put it recently, "its as easy as a few clicks." Stop worrying what Google does and control what you can 🙂 #cookiedeprecation #adtech #alternativeIDs

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What are the most important #RTLS questions (and answers) for #biomeds to ask in 2024? Kontakt.io has prepared a FREE ebook for the TechNation community. Click to download your copy: https://lnkd.in/e-rh6t82 #assettracking #assetmangement #healthcare #cybersecurity #medicaldevice #medicalequipment

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