Santosh K.’s Post

Google Makes Moves in Retail Media 📣 Exciting new from Google as there are diving deeper into the third wave of digital advertising, retail media. Recently, Google introduced offsite retail media features into SA360 and now just revealed Performance Max campaigns for Marketplaces. This new feature allows brands that are active on marketplaces to reach incremental audiences on Google, strengthening their presence on Marketplaces. Here are the key highlights from the statement: ▪ Use existing marketplace data to create ads without needing a Google Merchant Center account. ▪ Monitor campaign reports within Google Ads. ▪ Target multiple marketplaces, provided they support the program. ▪ All you need is a Google Ads account to get started. ▪ Conversion tracking is handled by marketplaces. Own product sales will be attributed to Performance Max, excluding HALO sales on the marketplace. What do you think about this development? #Google #RetailMedia #Marketplace #Dentsushop

📣 Google Ads has just launched Performance Max for Marketplaces, designed to boost your sales directly on marketplace platforms. No website or Google Merchant Center account is needed! Key Benefits: ✅ Direct your campaigns to marketplace listings ✅ Use existing product data for ads ✅ Get detailed performance reports ✅ Benefit from Google’s automation across multiple channels Before getting started, check with your marketplace for compatibility and linking details. Check out all the details here 👇 https://lnkd.in/dT59e4sc #googleads #pmax #performance #mediabuying #marketplace #sellers #data #campaignmanagement

Performance Max campaigns for Marketplaces in google ads : No need of Website. . . Do you know...❓ . . . YES....💯 👉 Now performance max campaigns for marketplaces in google ads does not need any website or google merchent center 👉These campaigns need product data from matketplace so that products are in lncluded. 👉 Google will send users direct to the products sell on marketplaces. #googleads #performancemarketing #marketplaces #samuraibusinesssolutions #ads

Google Ads Gets Even Smarter for Marketplace Sellers! Did you know marketplace sellers can now leverage Google's massive ad network without a website? Google's expanding Performance Max to online marketplaces, and it's a game-changer for sellers on platforms like Amazon, eBay, and Walmart. Here's why you should be excited ↳ Reach new heights without a website, you can leverage Google's massive ad network to drive traffic directly to your marketplace listings. ↳ No need to worry about complex setup performance Max for Marketplaces streamlines the process, letting you manage everything from your Google Ads account. ↳ Google's AI will automatically optimize your campaigns across Search, Shopping, YouTube, and more to reach the right audience at the right time. ↳ There's no need to update product details frequently you can use your existing product descriptions, images, and pricing from your marketplace listings for seamless ad creation. ↳ Gain valuable insights into your campaign performance directly within Google Ads. This update opens doors for marketplace sellers of all sizes to compete on a whole new level. What are your thoughts on Performance Max for Marketplaces? Let's chat in the comments! #GoogleAds #PerformanceMax #Marketplaces #ecommerce #DigitalMarketing

Google Performance Max for Marketplaces Dario Zannoni found this documentation about Google Performance Max for Marketplaces. This campaign type is a specific type of Performance Max (Pmax) campaign that connects directly to a Marketplace system, allowing sellers to advertise only their own products. Here's a summary of what it involves: - No Website or Merchant Center Required: Sellers don't need their own website or Merchant Center account. All sales and product management occur on the Marketplace itself. - Setup: The initial setup involves linking the Marketplace seller account to the Google Ads account via a connection request. - Final URL expansion is not available, ensuring that only the seller's products are advertised. - Video assets are not available (at least for now). - Conversion Tracking: This is handled by the Marketplace, which sends conversion data to Google. Only sales from the specific seller's products are reported and optimized. For more information check his post: https://lnkd.in/e8h-rdVh ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

Missed our webinar on mastering Facebook Remarketing for E-Commerce & Shopify? No worries! 🎥 Catch the recording on YouTube and unlock the secrets to turning clicks into conversions. 🌐✨ Dive deep into remarketing strategies, AI Ads, and Enhencer AI Audiences with our expert speakers Ahmed Mhanna and Mutakabbir Ahmed Tayib. Perfect for marketing professionals, business owners, and e-commerce entrepreneurs looking to boost their skills and online presence. Don't miss out—watch now: https://lnkd.in/dETv7bde #ECommerce #BlackFriday #Marketing #EnhencerAI #onlineads #facebookads #googleads #digitalmarketing #ecommerce #ecommercemarketing

Missed our webinar on mastering Facebook Remarketing for E-Commerce & Shopify? No worries! 🎥 Catch the recording on YouTube and unlock the secrets to turning clicks into conversions. 🌐✨ Dive deep into remarketing strategies, AI Ads, and Enhencer AI Audiences with our expert speakers Ahmed Mhanna and Mutakabbir Ahmed Tayib. Perfect for marketing professionals, business owners, and e-commerce entrepreneurs looking to boost their skills and online presence. Don't miss out—watch now: https://lnkd.in/dxg2qc5k #ECommerce #BlackFriday #Marketing #EnhencerAI #onlineads #facebookads #googleads #digitalmarketing #ecommerce #ecommercemarketing

💡 Remarketing Strategies to Drive E-commerce Sales with #GoogleAds 💡 Lost sales opportunities? 😓 Fear not! Discover the power of #remarketing with #GoogleAds and learn how to re-engage potential customers, reduce cart abandonment, and boost conversions in your e-commerce store! #EcommerceRemarketing #conversionoptimization #google #googleads #googleanalytics #googleadwords #googleanalytics4 #googleadsexpert

Big news from🌟 Walmart Marketplace sellers who qualify can now dive into Walmart's Self-Serve Marketing portal right in their Seller Center. This cool tool lets them put their money into Search Engine Marketing (SEM) 🚀. What's great is that Walmart can promote its products directly on Google search results with Shopping Ads! 🛒 Sellers need to set up their campaign, decide on their budget 💰, and activate it. Then, voila! Their Google Shopping Ads will pop up in the Ads section on Google.com whenever someone searches for products similar to theirs. 🎉🔍 #walmartmarketplace #googleads #google #shopping #retailmanagement #ecommerce If you need help, feel free to send me an email. I'll be launching an article about this next week. Kevin Wheaton any tips? See below for an example of where ads will populate: 

Step-by-Step Guide to Scaling Meta Ads for Your E-Commerce Store🎯 #metaads #growvertix #facebookads