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After the Reuters Institute for the Study of Journalism dedicated an entire chapter to user needs, the demand for information has grown. Therefore, we are now offering user needs expert sessions! In just 15 minutes, you can ask all your pressing questions. We provide answers and refer you to the documents that are relevant to you. You can schedule a conversation directly with Rutger Verhoeven or Stefan ten Teije. Click on one of the names and book your user needs expert session right away: https://lnkd.in/eKrsMRnu

We showcased how easy it is to adjust the data you want to see on your big screen and customise layouts for each role in the newsroom!🔍 This was just one of the many features smartocto has to offer to support newsrooms with subscription models. Watch the full demo or book a personalised demo via https://bit.ly/3LcaQ32

Smartocto recently appointed a Chief Artificial Intelligence Officer. As he and the team have been tasked with integrating generative AI with user needs analysis, we thought it would be a good idea to get Goran S. Milovanović, Phd to explain what’s been happening in the data bunker, and how he’s integrating developments in AI with the User Needs Model. Take a deep dive and read his blog: https://lnkd.in/e_UsbPjE #userneeds #artificialintelligence #AIinjournalism #newspublishing

"𝗧𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗪𝗮𝘇𝗲, 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗶𝘁'𝘀 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝘀𝗮𝘃𝗲𝗱 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗺𝗮𝗿𝗿𝗶𝗮𝗴𝗲𝘀." A little out-of-sector contemplation can be very illuminating. This month’s thought comes from an off-the-cuff comment our CEO made a while back… #Waze #editorialanalytics #navigate #journalism

We at smartocto continue to be amazed by the power of artificial intelligence when it comes to identifying the dominant user needs in articles. Did you know that you can also use this (for free)? 🙃 Go to userneeds.smartocto.com. With this free tool, editors can upload their articles and have them analysed. Thanks to our expertise in user needs and prompt engineering by our Labs and Data team, the tool provides an excellent analysis of why an article primarily addresses the 'Update me' user need and less so the 'Inspire me' need, as seen in the BBC article about Olympic gymnast Simone Biles' qualification. You learn a lot about your writing style, can experiment with adjustments, and see if the system recognises your intended message as the author. It’s not perfect, but it often makes you think or even sets you on the right track. It's not much more than a playground, but of course, we also learn more ourselves and can use that to improve smartocto.ai, where an advanced version can provide editors with tailored advice. #userneeds #artificalintelligence #AItools #AItool

𝗜𝘁’𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝗻𝘁𝗵, 𝗵𝗲𝗿𝗲’𝘀 𝗼𝘂𝗿 𝗝𝘂𝗻𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗼𝘂𝗻𝗱𝘂𝗽 𝗶𝗻 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂’𝘃𝗲 𝗺𝗶𝘀𝘀𝗲𝗱 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴! ✍️ 1️⃣ The User Needs Model 2.0 forms the basis for significant research by the Reuters Institute for the Study of Journalism. Read on for our commentary on the Digital News Report. ➡ https://lnkd.in/erykuvFb 2️⃣ The report raises concerns about the future of journalism, although some media professionals also see opportunities. See some important reactions ➡ https://lnkd.in/e7F5deD7 3️⃣ In our latest newsletter, we feel like we need to dispel the biggest misconception about user needs, which is that the audience dictates what journalists should write about. No, that's up to you. User needs help you find a way to make your topic resonate best with your audience. Check out our blog  ➡ https://lnkd.in/eJb8E-2p 4️⃣ What do your editorial meetings look like? Do you shout ideas across the desk? Is there a meeting every morning where story ideas are gathered? Are these always useful brainstorming sessions? User needs play a crucial role in this too. See how ➡ https://lnkd.in/enxFtM9N 5️⃣ Since October last year, smartocto users have had the option to test images. Many clients have started utilising this feature. The question is: what is the effect? ➡ https://lnkd.in/eSDGjMFH #userneeds #digitalnewsreport #reutersinsitute #newspublishing

We did a quick tour on how smartocto supports the AI revolution on Feature Demo Weeks! Here is a little peek at what we showed on the 15 minutes live demo👀 Piqued your interest? Watch the rest of the demo or get your own personalised demo👉 https://bit.ly/3VYlPDq

After the Digital News Report from the Reuters Institute for the Study of Journalism was released last week, media professionals took to their pens to share their insights on LinkedIn or elsewhere. We have compiled a number of leading reactions from Wendelmoet Boersema, Karel Smouter, Khalil A. Cassimally, Martin Kay, Ellen Heinrichs. Read the blog right here: https://lnkd.in/eyDVdJNi #digitalnewsreport #userneeds #Reuters

Headlines matter. Obviously. So it pays to spend some time to get yours right. Do you have any tips or suggestions to add? #headlines #ABtesting #dataanalysis

Because the User Needs Model 2.0 was highlighted as an important tool in last week’s Digital News Report of Reuters Institute for the Study of Journalism, we received numerous requests for clarification. Rutger Verhoeven was a guest on a live webinar by the Commissariaat voor de Media and briefly explained to 🎙 Elger van der Wel ⌨️ what the model entails and why it is essential for more editorial teams to use the model as a guideline. Dutch with subtitles below. #userneeds #newspublising #audienceengagement