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We at smartocto continue to be amazed by the power of artificial intelligence when it comes to identifying the dominant user needs in articles. Did you know that you can also use this (for free)? 🙃 Go to userneeds.smartocto.com. With this free tool, editors can upload their articles and have them analysed. Thanks to our expertise in user needs and prompt engineering by our Labs and Data team, the tool provides an excellent analysis of why an article primarily addresses the 'Update me' user need and less so the 'Inspire me' need, as seen in the BBC article about Olympic gymnast Simone Biles' qualification. You learn a lot about your writing style, can experiment with adjustments, and see if the system recognises your intended message as the author. It’s not perfect, but it often makes you think or even sets you on the right track. It's not much more than a playground, but of course, we also learn more ourselves and can use that to improve smartocto.ai, where an advanced version can provide editors with tailored advice. #userneeds #artificalintelligence #AItools #AItool

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