smartocto’s Post

Eighteen weeks in and it feels like we’re only just starting to hit our stride. Feedback’s been great and we’ve already made positive changes to what we offer. So if you checked out The QT way back when we launched in February then it’s well worth having a fresh look. For starters our team of trusted freelancers - you’ll recognise many of the region’s foremost voices - is bigger, stronger and more diverse. What they have to say really is worth reading. We’ve delivered in-depth coverage on the mayoral elections, social care, prisons, education and more and continue to shine a light on the big players and emerging stars of North East business. There’s no better place to catch up with everything that’s happening on the arts and entertainment scene - Sam Wonfor and David Whetstone have long been the region’s culture tastemakers and continue to set the agenda. And our team of storytellers is second to none. We’re determined to keep informative, long-form journalism alive. Let us know what we’re doing right, what we’re doing wrong and what could be better. #northeast #news #business #culture #storytelling #journalism #politics #theqt

Pivot! A 5-step plan for evaluating newsroom technology experiments. New from Reuters Institute for the Study of Journalism: https://lnkd.in/e6tFp-9U #newsrooms #innovation #digitalpublishingtrends #2023globalmedia

Do give this story of our story a read!

What does the literature on TAM (Technology Acceptance Model) show? Find out here:

📢 Embracing Unbiased Reporting in Media 🗞️ Objective reporting is the backbone of credible journalism. Let's commit to delivering facts free from bias, empowering our audience to form their own opinions. Transparency and accuracy pave the way for trustworthy media. #EthicsInMedia #UnbiasedReporting

Ever wondered how the future of journalism looks? 🤔📰 From automation to personalization, find out how we're writing a new chapter for media. It's a game changer you won't want to miss. Visit our website today! #FutureOfJournalism #DocsBotRevolution

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This article by Katalina Deaven published in International News Media Association (INMA) examines one of the forms of "engaged journalism". By incorporating it into their strategies, publishers can: ✔ Build rapport with audiences. ✔ Generate revenue. ✔ Identify audience interests. ✔ Discover untapped coverage areas. ✔ Enhance engagement. Follow the link to read more about the study 🔗 #publishing #digitalpublishing #journalism #digital

Digital media has transformed news production and consumption. Christine Njane's article examines the legal implications of digital media in journalism, emphasizing the importance of source verification in the age of fake news. #digitalmedia #digitaljournalism #fakenews #socialmedia #medialaw

Brands supporting news has been declining at an alarming rate for decades and the statistics cited by Lou Paskalis, chief strategy officer for Ad Fontes Media, are worrisome. According to Paskalis, “In a 15-year period ending in March of 2020 … we witnessed an 80 percent decline in advertiser investments in news, which has resulted, according to the U.S. Bureau of Labor Statistics, in a 50 percent decline in the number of people working in newsrooms in roughly the same period.” As someone who values the importance of a free press, I greatly appreciate the important work of Ad Fontes Media in helping to promote media literacy and combat misinformation. The ad community’s support is critical to the cause. #AdFontesMedia #MediaLiteracy #FreePress